Celebs Sign Mercedes for 46664 Auction

Fri, 04 Jul 2008 13:30:00 -0000

There was a lot of action backstage at the 46664 Concert Honouring Nelson Mandela at 90 last Friday night. In addition to performing and giving interviews, celebrities were asked to sign a new Mercedes-Benz C350. Mercedes-Benz, a lead sponsor of the Mandela concert, then presented the vehicle to 46664, which will put it on the auction block.

Celebrities whose autographs now decorate the car include Amy Winehouse, Leona Lewis, Queen and Paul Rodgers, Annie Lennox, Simple Minds, Peter Gabriel, the Sugababes, Razorlight, Jamelia, Zuccero, Geri Halliwell, Eddy Grant, the Soweto Gospel Choir, Quincy Jones, and Lewis Hamilton.

Earlier in the day, tennis legend and Mercedes-Benz brand ambassador Boris Becker – who is also a representative of the Laureus Sport for Good Foundation – took the vehicle to visit socially disadvantaged children in London. The children decorated the sedan with multi-colored handprints; they were also invited to attend the concert later that evening.

“It is a great honor for us to be able to support a public figure like Nelson Mandela who has influenced entire generations and has inspired people,” said Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “In recognition of Mandela as a symbolic figure for the next generation, and in appreciation of his efforts to combat HIV/AIDS, children have decorated a new Mercedes-Benz C 350 with their handprints.”

Klitschko Gives At-Risk Children A Fighting Chance

Fri, 28 Mar 2008 17:36:35 -0000

Written by Elizabeth Willoughby

Boxing champion Wladimir Klitschko is donating at least half a million dollars to Laureus Sport for Good Foundation programs for at-risk children in New York’s Bronx.

The Laureus Foundation offers a range of activities for local, disadvantaged children. Before learning to box, the children learn life skills and values, and participate in academic enrichment programs. They are also provided with a positive place to escape from the harsh realities of a depressed home and street life where absentee parents, substance abuse, and domestic violence are common.

Klitschko’s gift to Laureus comes from two sources. The first $350,000 comes from his fan base, who responded to his offer to embellish the robe he would wear for his championship heavyweight fight with the names of all who donated to Laureus in his name. A further $150,000 has already been offered for the robe, under auction until next month, and is expected to rise.

Laureus plans to use the money for a larger facility nearby so that the boxing program can reach a greater number of children. It will also be used to help fund an onsite computer tech centre, tutoring, health and nutrition education, a dance program, and upgraded sports equipment.

Their motto of “using sport as a tool for social change” has attracted the attention of other great athletes, like Boris Becker, Nadia Comaneci, Michael Johnson, John McEnroe, Katarina Witt and over 40 others who make up Laureus’s World Sports Academy. The Academy’s task is “to foster the development of sport, around the world through the development of a social programme” under the Laureus Sport for Good Foundation.

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Celebs Sign Mercedes for 46664 Auction

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