Britto Brings Water Home

Tue, 24 Jun 2008 13:30:00 -0000

Brazilian pop artist Romero Britto has joined forces with the BrazilFoundation and beverage company O.N.E. World Enterprises to bring fresh water to drought-prone communities in Brazil.

This summer, O.N.E. will donate a portion of sales proceeds from its all-natural, coconut water beverage to BrazilFoundation, which will use the money to build 200 wood-lined cisterns to collect rainwater for households in Brazil’s northeastern states of Pernambuco and Paraiba. Besides contributing to better health through the provision of safe drinking water, this will also cut the daily task of mothers and children walking miles to the nearest clean water supply.

Typical of his style, the bright, bold and lively label for the drink was designed by Romero Britto: “As an artist, I am privileged and honored to be able to lend my talent in support of this project. As a Brazilian from Pernambuco… I applaud companies like O.N.E. and the BrazilFoundation for taking action on behalf of those in dire need.”

O.N.E. – whose drink contains no added sugar, fat, cholesterol or preservatives, and is packed in environmentally sound Tetra Pak – is proud of its involvement in this effort. O.N.E.’s president, Rodrigo Veloso, says, “As a company founded on the ideal of using natural ingredients to promote healthy living, O.N.E. is committed to lending its resources to the fight for the most basic of all natural ingredients so scarce for millions today – clean drinking water.”

The limited edition coconut water drink can be purchased across the United States at Whole Foods and Krogers stores, and at Amazon.com.

Gloria Estefan Gala Attracts Stars, Money For Charity

Sun, 11 Feb 2007 16:11:51 -0000

Written by Steve Purcell

Friday Feb 9 saw the first ever Gloria Estefan Foundation Gala at the Miami Sound Machine singer’s mansion.

The charitable Foundation was started ten years ago by Gloria Estefan and husband Emilio, funded exclusively by the couple’s recording industry proceeds and other personal income. It has since given out over $3m to people and charities in need.

Wanting to extend the charity’s base of support to other wealthy individuals, the couple announced last month their plans to open their luxury home for the first time ever to host a gala and benefit concert called “En Casa con Gloria.”

The $5,000-a-seat event took place on Friday, featuring a cocktail reception, fine dining, dancing, and a live acoustic musical performance by Gloria and the Miami Sound Machine.

Attendees included local celebrities Rosie O’Donnell and Romero Britto, and the primary benefactor of the event is the Brain Institute at Miami Children’s Hospital.

“It was a truly remarkable and inspiring experience to meet some of the courageous young patients suffering from neurological disorders at Miami Children’s Hospital,” said Estefan.

“The children and their families now have new hope for the future thanks to the very special care and pioneering research taking place at the Miami Children’s Hospital Brain Institute.”

Estefan secured corporate sponsorship for the event from Blue Cross and Blue Shield of Florida, and other contributing organisations include Target, the Miccosukee Tribe of Indians, Bacardi, The John S. and James L. Knight Foundation and Bank of America.

Look To The Stars News: Romero Britto

Britto Brings Water Home

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Gloria Estefan Gala Attracts Stars, Money For Charity

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