Aston Villa Give The Shirts Off Their Backs

Fri, 27 Jun 2008 11:30:00 +0000

Over two years ago, Aston Villa Football Club began a relationship with the Acorns Children’s Hospice Trust, and that relationship has come to a magical fruition.

Villa is forgoing a lucrative shirt sponsor to promote the work of Acorns children’s hospices in central England on its jerseys after shunning a multimillion-dollar deal with an Internet gaming company.

“Yes, the shirts have monetary value, but they also have emotional value to fans and this is something to give back to them,” said Duncan Riddle, the club’s head of community relations.

Look To The Stars News: Aston Villa

Aston Villa Give The Shirts Off Their Backs