Look To The Stars News: James Lesure

LTTS Exclusive: Hollywood Knights Slam-Dunk For Charity

Tue, 17 Mar 2009 15:30:00 -0000

Look To The Stars’ Delinda Lombado recently got the chance to talk to the CEO of Hollywood Knights International, whose celebrity basketball team is a leader in charity fundraising.

Back in 1973, David Mirisch was way ahead of the curve. As founder of Hollywood Knights International, he is credited with being the first (or at least most important) person to pair celebrities with fundraising, producing some of the first consecutive tennis and golf charity tournaments in Hollywood.

Now headed by David’s son Michael (who took the reins as CEO in 1992), Hollywood Knights International are still going strong and its Celebrity Basketball Team has become a symbol for fundraising world-wide.

This years celebrity roster includes: Aaron Carter (House of Carters), Frankie Delgado (The Hills, Bromance, Keeping up with the Kardashians), Josh Henderson (90210, Desperate Housewives), James Kyson Lee (Heroes), James Lesure (Lipstick Jungle, Las Vegas), Cody Linley (Dancing With The Stars, Hannah Montana), Venom (American Gladiators), Wolf (American Gladiators) and Aaron Yoo (Friday the 13th, Disturbia).

Among the thousands of stars, musicians, and world-class athletes who have devoted their time and influence at Hollywood Knights International events: Frank Sinatra, Charlton Heston, Gregory Peck, Denzel Washington, Will Smith, Jessica Simpson, Ashlee Simpson, Mariska Hargitay, Coolio, David Arquette, Michael Landon, Merv Griffin, Muhammad Ali, Joe Dimaggio, Arnold Schwarzenegger, Evander Holyfield, Mark Harmon, Matthew Perry, Tara Reid, Fergie, Backstreet Boys, Woody Harrelson, Bruce Jenner, Pat Boone, Mario Lopez, Wilt Chamberlain, Gladys Knight, Sugar Ray Leonard, Olivia Newton-John, Pamela Anderson, Shaquille O’Neal, Tony Hawk, Wayne Gretzky, Jimmy Connors, Mike Tyson, Buzz Aldrin, Kevin Sorbo, Boyz II Men, Joe Mantegna and many more.

From March 16-22, the full-service celebrity events production and promotional firm will be making our troops happy during their annual USO Hawaii Tour.

Hollywood Knights International’s CEO, Michael Mirisch, along with HKI’s Director of Marketing/PR, Vicky Mirisch, were kind enough to speak to us about their USO Tour and what drives them to produce some remarkable events.

First of all, tell us more about the USO Tour?

“Our second USO tour takes place in Hawaii and consists of basketball games of celebrity players versus our US troops and will be held on Army, Air Force, and Marines bases. The games are high energy, fun antics, lots of fan interaction on the court, and of course some healthy competition between the players. There will also be autograph signings during halftime and lots of pictures taken with fans and celebrities,” explained Vicky.

I know most of your events are open to the public, is this also the case with the USO Tour?

“Unfortunately, the games are not open to the public; only military personnel and their families.”

What is the most rewarding aspect of being part of this organization?

“That’s an easy question. Raising money to help people all over the world through events that incorporate celebrities, fun, and giving back to the community. There is a feeling of incredible satisfaction after every event we produce because we know at the end of the day countless lives are going to change for the better. There is that quote from Emerson that states: “to know that even one life has breathed easier because you have lived, that is to have succeeded.” This quote hangs in our office and we read it every single day. It really sums it all up for us."

Have you seen an increase in awareness about ‘charity’ from the celebrities involved?

“The majority of the celebrities with whom we work are charitable people in general, and want to give back to the community. It’s not something you can fake,” said Michael. “Most of our events are not paid personal appearances where the stars receive a fee, so when you see a celebrity at a Hollywood Knights event, they are lending their name to the cause itself. We are so grateful to the countless celebrities that have year after year taken the time out of their busy schedules to support our events and the charities that are involved.”

Is there any celebrity in particular that has gone above-and-beyond to lend their name and time to the Hollywood Knights International?

“The truth is, it’s impossible to just name one celebrity,” Vicky told us. "But there are several people who, over the years, have contributed so much to our programs: Josh Henderson and Wesley Jonathan, The Miz, Adrian R’Mante, Brutha, Bryan Datillo, Thad Luckingbill.

Michael: What was it like to take over as CEO? Growing up with such an incredible role model (David of course) must have been an amazing experience?

“My father is an icon and pioneer in the celebrity fundraising business. He pretty much invented this genre and at 73, he’s still producing events. He is an incredible role model and it’s been a blessing and my good fortune to have him as a father first and foremost, and also a business mentor. He continues to inspire me every single day. I became CEO when I officially took the basketball team under my wing and infused it with young talent that packed the gyms out with screaming fans.”

What was the public reaction like when HKI first started producing events? Was it embraced by Hollywood?

“It was a new concept, but it was definitely embraced. The fact that we’re still here and thriving is a testament to that!”

What was the driving force behind David establishing HKI? It seems that no one else was doing this in the 70’s, so what ignited the spark?

“Back in the early 1970’s, David was a very successful publicist with clients such as Merv Griffin, Omar Sharif, Johnny Mathis, [”Pat Boone":http://www.looktothestars.org/celebrity/548-pat-boone], Lindsay Wagner, Raquel Welch, The Supremes and Perry Como. He was representing Tony Trabert, the tennis champion and also representing Murietta Hot Springs in Palm Springs. He decided to put the two together and create a celebrity tennis tournament. A few other events were added and the outcome was a successful event that he really enjoyed producing – and the public enjoyed attending. He realized that this was a niche business that he could launch and he’s been doing it ever since!"

If HKI could eradicate one ‘thing’ (hunger, poverty, cancer, homelessness) from the face of the Earth, what would it be?

“Delinda, great question but tough to answer! But HKI seems to gravitate towards causes that help children in need. So many kids are suffering in the world. We also find that celebrities gravitate and involve themselves more when they can lend their names to children’s causes as well. "

In your opinion, do celebrities make better golfers, ballers or soccer players?

“There are so many amazing celebrity golfers, then basketball players, then poker players. The other sports are more for show and fun than skill!”

Who is the best Hollywood Knight Int. celebrity basketball player? Soccer player?

“Basketball player is a tie between Cylk Cozart and Nana Gbewonyo. Golfer is hands down Jack Wagner.”

Craziest stunt one of your ‘celebrities’ has pulled in efforts to raise awareness?

“Wolf from American Gladiators actually climbed up the basketball backboards and caught the balls as they were going in the baskets and slammed dunked them in! At first we were all worried if the backboards would collapse; Wolf is a built like a body builder. But the fans went crazy and it was just the funniest thing to watch. "

Any thoughts, ideas or quotes regarding what we all can do in terms of making this world a better place?

“Try to live your life without being selfish. Focus on the positive, because there’s no benefit to focusing on the negative. Smile at people and show kindness, even if you have to fake it, over time it will feel natural. Most importantly, learn to love yourself first, faults and all, so that you can honestly and sincerely show love to everyone that matters to you.”

LTTS and Delinda would like to thank Vicky, Michael and David Mirisch for their time and dedication to helping the less fortunate and keeping all of us entertained while doing so.

Here’s just a sampling of what the Hollywood Knights have planned for this year: The Foothill Aids Project Celebrity Bowling Classic (April 09); Kiwanis Club of Simi Valley Celebrity Golf Classic (May); Agua Hedionda Lagoon Foundation Celebrity Fishing Tournament (May); A.G.Spanos Golf Tournament (June); Cedars Sinai Sports Spectacular at the Century Plaza Hotel, California (June); Byron Scott Foundation Gala Dinner in Century City CA (August); The K.I.S. Foundation Celebrity Golf Tournament (Oct).

For more info and a list of all events, please visit:
HOLLYWOOD KNIGHTS INTERNATIONAL

LTTS Exclusive: The Second Annual Celebrity Soccer Challenge

Mon, 19 Jan 2009 15:30:00 -0000

Written by Delinda Lombardo

Look To The Stars reporter Delinda Lombardo attended Mia Hamm’s massive celebrity soccer game during the weekend and caught up with some of the stars that took part.

The second annual Celebrity Soccer Challenge at the Home Depot Center in Los Angeles was a big success as Mia Hamm and Nomar Garciaparra were joined by a slew of celebrity friends who helped raise nearly $200,000 for the Children’s Hospital Los Angeles and the Mia Hamm Foundation.

The event also encouraged fans in attendance to register for the National Marrow Donor Program Registry, a cause close Mia Hamm’s heart after she lost brother Garrett to bone marrow disease.

“My foundation started about 1999 and was motivated from my relationship with my brother who passed away in 1997 after complications from a bone-marrow transplant,” she said prior to the game. “For us, we shared a love of sport and I also saw first hand what my parents and his parents had to go through, not just financially, but struggling to find a bone-marrow match, so [the proceeds from] my foundation go to help families find bone-marrow transplants and also to encourage and empower young female athletes.”

During halftime, patients suffering from leukemia, lymphoma and other life-threatening diseases were introduced for the first time to their bone marrow donors.

“The more the world becomes a melting pot, the more important it is for people to be registered, it’s a gift that you can continue to give,” Hamm said. “My brother was adopted, he was a minority and that was one of the big struggles. Nomar [her husband] is Mexican and that’s another message we’re trying to get out there, we’re trying to get more minorities entered into the bank. Last years game we almost got 200 people and a match was found for someone who registered at the event, so it’s so important to keep spreading the importance and raising money.”

While Nomar Garciaparra earned bragging rights for scoring in overtime to give his team, Nomar United, an 8-7 win over Hamm’s team, FC Mia, he never lost sight of what the event was really about. “We’re here to have fun,” Garciaparra said, “but the biggest thing is raise money for the children’s hospital and to get people typed and registered for the bone marrow bank. To be able to save a life is priceless.”

Both celebrities and athletes took the field to help Mia’s cause – including “Desperate Housewives” actress Andrea Bowen, C. Thomas Howell, Josh Hutcherson, Mark Consuelos, Jimmy Jean-Louis of NBC’s “Heroes,” Angus Jones of CBS’s “Two and a Half Men,” “Lipstick Jungle/Las Vegas” actor James Lesure, Josh Henderson of the CW’s “90210,” Good Charlotte’s Benji Madden, skateboarders Tony Hawk and Ryan Sheckler, and several of Hamm’s teammates from the U.S. National Team including Brandi Chastain, Kristine Lilly, Joy Fawcett, Tisha Hoch and Abby Wambach. Other current and former male soccer players who participated included Cobi Jones, Chris Seitz, Matt Reis, Brian Dunseth and Alexi Lalas.

Skateboarding sensation and ‘Life of Ryan’ star Ryan Sheckler was a definite crowd pleaser as he participated in the event for the first time. “This is actually the first time I’ve ever played soccer,” he told me. “It feels great, it’s going to be a great day. Hopefully I make a goal, my goal is to make a goal today, just one and I’ll go home happy.”

Actor Mark Consuelos was also playing soccer for the first time: “I doubt I’ll score any goals. But it’s for a great cause so I’m really excited to be here.”

One of the youngest players and first time participant, actress Andrea Bowen, took a few minutes to speak with us before signing autographs for the throngs of young fans lining up to meet her. “This is my first game and I’m pretty excited that I get to play with all these people,” she said, Sharpie in hand. “They’re definitely going to have to pull extra weight because I really don’t know what I’m doing but it should be fun and its all for a really good cause.”

Tony Hawk: “This is my second time playing soccer, if you get one goal out of me you’ll be lucky.”

‘Heroes’ actor Jimmy Jean-Louis couldn’t hide his excitement for the game. “It is a beautiful day and we are going to have a great time today,” he told me prior to kick-off.

As a regular player for Los Angeles celebrity-soccer team Hollywood United, Jean-Louis is no stranger to using celebrity to raise awareness.

“I’ve been busy doing a lot of charity work. I started my own organization Hollywood Unites for Haiti, " he explained, “What I’ve been doing is collecting used (soccer) equipment and going to Haiti to give it to them because they really need this-that’s really how the whole idea of Hollywood Unites for Haiti started,” he smiled, “About a month ago some of us from Hollywood were invited to Haiti – including [”Josh Brolin":http://www.looktothestars.org/celebrity/1271-josh-brolin] and Diane Lane. That was for the opening of a hospital for handicapped, so that was nice and I plan to bring more awareness to Haiti because they really need help."

James Lesure Makes Going Green Fashionable

Wed, 17 Sep 2008 12:30:00 -0000

Written by Crystal A. Johnson

Actor James Lesure recently took time from his busy shooting schedule as newly joined member of NBC’s Lipstick Jungle to walk the runway in show of support of Eco-friendly fashion.

During Fashion week, Lesure strutted his stuff in a recycled wool blazer by Sean John and gray organic t-shirt by Edun.

The eco-friendly star had this to say about what going green means to him, “It means taking care of this planet like it was my home, my neighborhood. I consider this planet one big neighborhood… It’s all connected to me.”

Lesure is best known for his role as Mike Canon on the series, Las Vegas.

Look To The Stars News: James Lesure

LTTS Exclusive: Hollywood Knights Slam-Dunk For Charity

Related past articles

LTTS Exclusive: The Second Annual Celebrity Soccer Challenge

Related past articles

James Lesure Makes Going Green Fashionable

Related past articles