Look To The Stars News: Reese Witherspoon

Fergie Headlines Avon Foundation For Women Gala

Wed, 28 Oct 2009 15:00:00 -0000

The ninth annual Avon Foundation for Women Gala on October 27 honored exceptional women and men for their efforts fighting breast cancer and domestic violence at Cipriani 42nd Street in New York City.

The event was hosted by award winning actress and Avon Honorary Chair Reese Witherspoon with a special musical performance by Fergie.

More than 550 guests attended the event and raised $2 million to benefit breast cancer research and access to care and domestic violence education, prevention and victim support programs.

Along with Reese Witherspoon and Andrea Jung, presenters included Patrick Dempsey, Courteney Cox, Lauren Conrad and Suze Orman.

Idol Gives Back Is Back!

Wed, 14 Oct 2009 13:00:00 -0000

Written by Tim Saunders

After a one year hiatus, Idol Gives Back is set to rock for charity once again.

The American Idol special will air April 21, 2010, and will benefit national and international charities including Malaria No More, Save the Children and the United Nations Foundation.

“I am very pleased to announce that we will be doing our third Idol Gives Back on April 21, 2010,” said Simon Fuller, Idol creator and CEO of 19 Entertainment. “This is our opportunity to reach out and support the people of America and around the world who need our compassion and generosity to improve or even save their lives. America will undoubtedly prove once again what a remarkable and generous nation it is. For American Idol to be able to facilitate this kind of initiative makes me very proud.”

“Idol Gives Back” has raised over $140 million since its inception in 2007. The event regularly attracts appearances by major stars such as Bono, Brad Pitt, Reese Witherspoon and many others – including 2009 Nobel Peace Prize winner Barack Obama. The show last aired in 2008.

Reese Witherspoon Invites You To Charity Gala

Thu, 23 Jul 2009 12:30:00 -0000

Actress Reese Witherspoon invites you to the annual Avon Foundation for Women Gala in October.

Witherspoon is a global ambassador for cosmetics brand Avon and an honorary chairperson of the Avon Foundation for Women.

Over 500 guests will attend the ninth annual Avon Foundation for Women Awards Gala to celebrate Champions who Change Women’s Lives. The star studded evening will recognize outstanding leaders who are accelerating progress in efforts to end breast cancer and domestic violence.

This year’s Honorees will be announced at the dinner, which will be hosted by Andrea Jung, Chairman and Chief Executive Officer, Avon Products, Inc. and Carol Kurzig, President, Avon Foundation for Women. Tables may be purchased for $50,000; $30,000; $20,000 and individual tickets are $5,000 and $2,000.

The Avon Foundation is a leader and agent for change, raising significant funds and awareness to advance access to care and finding a cure for breast cancer and to help end the cycle of domestic violence. This annual event has raised over $15 million since its inception in 2001.

By the end of 2008, Avon philanthropy has raised and awarded more than $660 million in over 50 countries in support of the mission to improve the lives of women globally. The Avon Breast Cancer Crusade launched in 1992 and supports access to care for all, regardless of ability to pay, and research to eradicate breast cancer. Funds are awarded for breast cancer education and awareness; screening and diagnosis; access to treatment; support services; and medical research. The Speak Out Against Domestic Violence initiative was launched in 2004, focusing on awareness, education, direct service programs and prevention, with a special emphasis on children affected by domestic violence.

The event takes place at Cipriani 42nd Street, New York City, on October 27. For more information and tickets, click here.

Stars For A Cause To Raise Charity Funds Tonight

Thu, 28 May 2009 15:30:00 -0000

Written by Tim Saunders

A selection of items designed and decorated by some of Entertainment’s biggest stars will go under the hammer at Bonhams and Butterfields Auction House in Los Angeles tonight, May 28.

The Stars For A Cause Auction features a wide range of rare and collectable items, such as posters signed by Brad Pitt, Angelina Jolie, Glenn Close, Susan Sarandon, Jonathan Rhys Meyers, Anna Paquin, David Duchovny, Rumer Willis, Jonas Brothers, P. Diddy, America Ferrera, Hayden Panettiere, Maggie Gyllenhaal, Colin Farrell, Anne Hathaway, Steve Carell, Emma Thompson, Marisa Tomei, Dustin Hoffman, Tom Hanks, Sandra Bullock, Tina Fey, Steven Spielberg and many more.

There are also shoes from William Shatner and Ludacris, and bags adorned with kisses from Al Roker, Nancy O’Dell, Nicollette Sheridan, Marcia Cross, Hugh Laurie, Phillip Seymore Hoffman, Geena Davis, Eva Longoria, Felicity Huffman, Teri Hatcher, Reese Witherspoon, Kelly Clarkson, Green Day, Keira Knightley, Paula Abdul, John Legend and many more.

And if that is not all, there are also cufflinks from Miley Cyrus and Trace Adkins, and jewelry from many others.

A public preview of the lots will take place between 12pm and 5pm today, at the Bonhams and Butterfields Auction House at 7601 W. Sunset Blvd, Los Angeles. The auction will begin at 8pm.

Half of the proceeds of the auction will go to charities chosen by the participating stars, such as the The Art of Elysium, Keep A Child Alive, Red Cross, Elton John AIDS Foundation, UNICEF and many many more. The other half will go to the Prince’s Trust, which helps young people develop confidence, motivation and skills to find work.

More information can be found here.

Reese Witherspoon Helps Feed The Children

Mon, 04 May 2009 11:30:00 -0000

Actress Reese Witherspoon was spotted toting a special bag in Italy in the weekend, created by a group of Columbia University students dedicated to promoting and raising awareness about hunger.

FEED Projects is the brainchild of model, fashion designer and niece of George W. Bush, Lauren Bush, who established the organization after designing a bag to benefit the United Nations’ World Food Programme’s (WFP) School Feeding operations. Bush, a WFP Honorary Spokesperson who has visited eight WFP food aid operations around the world, "was inspired by the plight of the people she met on her travels. She took a special interest in WFP’s School Feeding program, which feeds and educates hungry children“.

Bush designed the special FEED 1 bag to raise awareness and money for the WFP, with the proceeds from each bag feeding one child in school for one year. By the end of 2007, they raised donations for WFP to feed over 37,500 hungry children in school for one year. The goal of FEED Projects is to market and sell as many FEED bags as possible and to FEED and educate the world’s 400 million hungry children.

To find out more about this incredible project, to buy a bag like the one used by Reese Witherspoon, or to view the range of other products available, visit the official FEED Projects website.

Reese Witherspoon Launches New Women's Empowerment Necklace

Thu, 05 Mar 2009 15:00:00 -0000

Written by Tim Saunders

Actress Reese Witherspoon has launched a new campaign to end violence against women.

The 32-year-old has launched the new Women’s Empowerment necklace, designed to save and improve women’s lives worldwide, at an event in Washington DC on Tuesday, March 3.

“Nearly a billion women worldwide are affected by violence,“ she said during the launch. “The Empowerment Necklace is an easy way for all women to take action and demonstrate solidarity to reduce the worldwide epidemic of violence against women.”

Witherspoon is a global ambassador for cosmetics brand Avon and an honorary chairperson of the Avon Foundation for Women. The necklace follows the release of the Women’s Empowerment Bracelet that was released last year to raise awareness of the issue. According to the Foundation’s website, “the Women’s Empowerment initiative was created to raise awareness about the need to speak out against the violence that affects women around the globe. In support of this mission, proceeds from the Women’s Empowerment Bracelet launched the Avon Empowerment Fund, which contributed $1 million to the UNIFEM-managed UN Trust Fund to End Violence against Women and funded local UNIFEM projects in 13 countries. In addition, more than 30 Avon countries around the world launched partnerships with local domestic violence agencies during 2008, and Avon global grantmaking for the cause exceeded $7.4 million.“

“I think we all know people who have been touched by domestic violence in our lives, whether it’s your mother, your sister or your girlfriend,” Witherspoon told ABC News. “I personally know many people who have dealt with the situation, and I think it’s important to stress that there are ways to talk about it.”

The new necklace costs $5 and is available here.

Hollywood Beauties Give Signatures For Good

Mon, 23 Feb 2009 11:30:00 -0000

Written by Tim Saunders

Friday, February 20, saw a flock of Hollywood beauties turn out at the Montblanc Signature for Good event in Los Angeles.

The highlight of the evening was the unveiling of 12 unique portraits featuring twelve world-famous Hollywood actresses. Each actress is part of a new campaign and is featured in posters for UNICEF’s childhood reading project on behalf of MontBlanc, the jewelry and pen manufacturer that is an important international partner of the organization.

Present at the event were Reese Witherspoon, Eva Longoria, Sienna Miller, Lucy Liu, Emily Blunt, Susan Sarandon, Marcia Cross, Andie MacDowell, Hilary Swank and many others.

Information about Montblanc and its partnership with UNICEF in the Signature For Good program can be found here.

Stars Come Out For Charity The Night Before

Thu, 19 Feb 2009 13:00:00 -0000

The entertainment industry’s biggest stars are set to shine this weekend at the annual Academy Awards, but the night before the big event they will be partying it up to support the Motion Picture and Television Fund Foundation.

The 7th annual The Night Before event will take place on Saturday, February 21, at the iconic Beverly Hills Hotel, and aims to help provide charitable health and community services to entertainment industry people in need.

The first Night Before event was held in 2003 and instantly became one of the most coveted invitations in town kicking off what is now a much-anticipated awards season tradition. Since its inception, the Night Before fundraiser has raised more than $30 million for MPTF.

“This event raises more money to help the entertainment industry than any other single event we do,” said Ken Scherer, CEO of the Motion Picture & Television Fund Foundation. “The money raised here during the past six years has changed the lives of countless people in the entertainment industry, through the various services and programs offered by MPTF.”

MPTF Chairman Jeffrey Katzenberg added: “This year, more than any other, we are asking the entertainment industry to come out and help those in the business who are facing some type of hardship, financial or otherwise. There are people who are losing their cars and homes; the need has never been greater. The money raised from this event will enable MPTF to keep up with the increasing requests for help and hopefully we wont have to have to say ‘no’ to anyone.”

Celebrities on this year’s hosting committee include: Jennifer Aniston, Tanya Haden Black & Jack Black, Kate Capshaw & Steven Spielberg, Don Cheadle, George Clooney, Luciana & Matt Damon, Cameron Diaz, Leonardo DiCaprio, Jamie Foxx, Jake Gyllenhaal, Katie Holmes & Tom Cruise, Angelina Jolie & Brad Pitt, Jennifer & Tobey Maguire, Jada Pinkett Smith & Will Smith, Christine Taylor & Ben Stiller, Justin Timberlake, Rachel Weisz, Rita Wilson & Tom Hanks, Kate Winslet & Sam Mendes, Reese Witherspoon, Renee Zellweger, Catherine Zeta Jones & Michael Douglas.

The non-profit Motion Picture & Television Fund, headquartered in Woodland Hills, Calif., was founded in 1921 to provide “relief" for those in the film industry who had fallen on hard times. Today, 85 years later, MPTF is a major service provider supporting the health and well being of the entertainment community. Healthcare, childcare, retirement living and social/charitable services are offered with compassion and respect for the dignity of the whole person. Care is offered through the MPTF 250-bed hospital, five outpatient health centers, charitable financial assistance and community outreach programs, a full-scale retirement community and a children’s day care center. More information is available here.

Signed Movie Posters For Sale In Charity Auction

Fri, 23 Jan 2009 13:30:00 -0000

Written by Tim Saunders

A selection of movie posters signed by the original stars is up for sale on eBay to raise money for charity.

Each week, from now until February 27th, a new round of autographed movie posters will be unveiled and put up for bids, with ALL proceeds benefiting the American Cinematheque, an independent, non-profit cultural organization in Los Angeles dedicated exclusively to the public presentation of the Moving Image in all its forms.

To mark the release of the all new step-by-step movie making guide “Filmmaking for Dummies” and to celebrate the movies we know and love, Wiley Publishing will be auctioning off autographed movie posters ranging from hilarious comedies, classic dramas, and every movie in between. Fill your living room with posters signed by George Clooney, Julia Roberts, John Travolta, Tom Hanks, Reese Witherspoon, Brad Pitt, Heath Ledger, Penelope Cruz, Leonardo DiCaprio, the cast of Lord of the Rings and many more.

The auction can be accessed here.

American Idol Gives Back $67 Million

Thu, 13 Nov 2008 15:30:00 -0000

Written by Tim Saunders

David Beckham, Bono, Annie Lennox and Carrie Underwood have all accepted cheques from April’s Idol Gives Back event on behalf of the charities they support.

The show raised over US$67 million for charities such as the Global Fund, Malaria No More, the Children’s Health Fund, Save the Children, and the Children’s Defense Fund.

“I saw first hand with my visit to Sierra Leone with UNICEF last year how devastating malaria can be to a country,“ said Beckham, who was presented with US$12 million by Idol winner David Cook on behalf of Malaria No More. “This money will help buy millions of bed nets and also protect many people, particularly the young children who are most vulnerable.”

Annie Lennox was also delighted to receive $500,000 for the Treatment Action Campaign.

“This is just to express my gratitude to everyone on Idol Gives Back, for putting together a show with a difference, and for inviting me to be part of it,“ she said in a statement. “Because of this event, and the generosity of the viewers, who donated so kindly, I have been able to hand over a cheque for the amazing sum of $500,000 to Treatment Action Campaign, in South Africa. I can assure everyone that every single dollar contributed will go to excellent use, in the work to educate, assist and support people living on the frontline of the HIV/Aids pandemic, many of whom are women and children. Thank you so much.“

Bono received US$10 million on behalf of the Global Fund For AIDS, Tuberculosis and Malaria.

“The Global Fund will keep thousands of people safe from HIV/AIDS because American Idol has donated $10 million,” said the U2 frontman. “That’s YOU people, who sent in your hard earned cash.”

The Idol Gives Back show featured appearances and performances by Snoop Dogg, John Legend, Miley Ray Cyrus, Annie Lennox, Mariah Carey, Gloria Estefan, Sheila E., Fergie, Billy Crystal, Robin Williams, Peyton and Eli Manning, and Reese Witherspoon, and pre-taped messages from David and Victoria Beckham, Kiefer Sutherland, Ellen DeGeneres, Jim Carrey, Whoopi Goldberg, Hillary Clinton, and Barack Obama. Britney Spears, who couldn’t be at the event, donate $25,000 to the cause.

Witherspoon Speaks Out In Brazil

Tue, 02 Sep 2008 13:30:00 -0000

Written by Myrlia Purcell

Actress Reese Witherspoon visited the Brazilian city of Sao Paulo last week to show her dedication to ending violence against women.

The Legally Blonde star is the ambassador for Speak Out Against Domestic Violence, a joint campaign launched in 2004 by UNIFEM and Avon.

In March of this year she launched the campaign’s Women’s Empowerment Bracelet, an emblem in the fight against domestic violence, created to raise awareness about the need to speak out. Proceeds from the sale of the bracelets go to the Avon Empowerment Fund, which provides funding for UNIFEM and its UN Trust Fund to End Violence against Women.

Witherspoon’s appearance in the South American country on Thursday was in celebration of the bracelet’s success since its launch: 1.5 million have been sold so far. The Avon Foundation matched the first $500,000 in sales to make a total of $1 million given to helping people speak out and stop the abuse.

Speaking to reporters in Sao Paulo, the actress said, ”There isn’t a woman in the world that doesn’t have a friend or a partner who’s actually experiencing some sort of violence against them, so I think although domestic violence hasn’t happened to me personally, I certainly know women who are dealing with this struggle every day. Domestic violence affects women who are famous, who are not famous, women who have money, women who have no money. This is an issue that crosses all boundaries and it certainly affects everyone.”

To purchase a bracelet and show your support, visit the Avon Foundation online.

Female Stars Unite For New Charity Single

Wed, 20 Aug 2008 15:30:00 -0000

Written by Tim Saunders

Fifteen of the hottest female stars on the planet are joining together for a brand new charity single to benefit Stand Up To Cancer.

Just Stand Up will be released on September 2 to coincide with the Stand Up To Cancer television special that will run on NBC, ABC, and CBS on September 5. The new song – which was conceived and produced by Antonio “L.A.” Reid and Kenny “Babyface” Edmonds – will feature the soaring voices of Mariah Carey, Beyoncé Knowles, Mary J. Blige, Rihanna, Fergie, Sheryl Crow, Miley Cyrus, Melissa Etheridge, Ashanti, Natasha Bedingfield, Keyshia Cole, Ciara, Leona Lewis, LeAnn Rimes and Carrie Underwood, and all sales of the star-studded single will benefit cancer research.

All 15 singers will perform the song during the primetime television event, which will also feature appearances by Jennifer Aniston, Lance Armstrong, Katie Couric, Sally Field, Salma Hayek, Meryl Streep, Forest Whitaker and Reese Witherspoon.

The single will be available through iTunes, and more information can be found at www.standup2cancer.org.

Celebrities Bring Attention To UN Efforts

Thu, 17 Apr 2008 08:11:03 -0000

Written by Elizabeth Willoughby

With the press watching their every move, more and more stars are making their moves count by sharing the spotlight with United Nations missions.

In the past months alone, actress Drew Barrymore pledged $1 million to the United Nations’ World Food Program to bring attention to rising food prices; actress and Avon Global Ambassador Reese Witherspoon began raising money for the United Nations Development Fund For Women for education, job training and better laws for underprivileged women; Bono raised an impressive $42 million at his (RED) charity auction for the United Nations Foundation AIDs programs; and actress and UNICEF spokeswoman Salma Hayek promoted her anti-tetanus campaign on Oprah.

Outspoken actress and UNICEF Goodwill Ambassador Mia Farrow uses her celebrity in ways that politicians might not, relentlessly reminding us of the tragic details of Dafur. Farrow says, “I’m completely free to say anything I want. I have no trade agreements with anyone.”

George Clooney, the latest to be named Messenger of Peace by the United Nations for his efforts in Chad, Congo and Dafur, told ABC News, “I think what they’re looking to gain from [awarding me] is cameras following me to places that they’re trying to get attention to and that’s fine. That’s a good use of celebrity if you ask me.”

Celebrity faces fronting causes may help attract broader attention or raise bigger money more quickly, but it may also do something for the celebrity.

Actress and United Nations Goodwill Ambassador Angelina Jolie, who is pushing governments to plan an Iraq refugee relief effort, told ABC News, “[Activism] gives celebrity some reason. Celebrity is very weird… So when you’re doing something good and you can bring attention to that or discuss that, then it feels like you have some sense in your life.”

Idol Gives Back On Wednesday

Tue, 08 Apr 2008 08:11:53 -0000

Written by Tim Saunders

It will be raining philanthropic celebrities on Wednesday night when American Idol Gives Back airs on the Fox Network. The “star clouds” are set to burst with a gala of music, fun, appearances, and surprises – all in the name of charity.

Idol host Ryan Seacrest will serve as Master of Ceremonies for the event, which was taped in front of a lively audience at the Kodak Theater in Los Angeles on Sunday night, and producers expect this year’s event to raise over $100 million for charity.

“Tonight isn’t just about raising money,” said Brad Pitt, one of the many guests to attend the gala. “Sometimes, to help people, we’ve got to travel outside of our comfort zone to really understand another situation.”

Pitt’s Make It Right campaign, which he launched to rebuild New Orleans after Hurricane Katrina, is one of many good causes to benefit from the event, which last year netted over $76 million for charity. Other organizations to benefit this year include the Global Fund, Malaria No More, the Children’s Health Fund, Save the Children, and the Children’s Defense Fund.

“It’s not about self-promoting,” said former Idol winner Carrie Underwood, who will perform on the show. “It’s not about singing your latest single. It’s not about trying to be the most downloaded whatever on iTunes. It’s all about getting people to call in and do something.”

Viewers of the show on Wednesday can expect performances by Snoop Dogg, John Legend, Miley Ray Cyrus, Annie Lennox, Mariah Carey, Gloria Estefan, and Sheila E., as well as a surprise duet between Fergie and Heart. The show will also be sprinkled with appearances from Billy Crystal, Robin Williams, Peyton and Eli Manning, and Reese Witherspoon, and pre-taped messages from David and Victoria Beckham, Kiefer Sutherland, Ellen DeGeneres, Jim Carrey, Whoopi Goldberg, Hillary Clinton, and Barack Obama will also be shown.

Reese Witherspoon Launches Campaign Against Domestic Violence

Thu, 06 Mar 2008 11:18:38 -0000

Written by Tim Saunders

Legally Blonde actress Reese Witherspoon has launched a new UNIFEM campaign to end violence against women.

The Oscar winner is walking the line by promoting sales of the Women’s Empowerment Bracelet, which she hopes will raise awareness of domestic violence issues.

“Every economic opportunity created for a woman helps a child, helps a community, and raises awareness and education,” Witherspoon said in an interview with The Associated Press. “Women who feel economically empowered are much more likely to stand up for their own rights, and the rights of their children.”

The initiative is part of a collaboration with cosmetics firm Avon, who have vowed to match the first $500,000 raised in the campaign.

During her speech at United Nations Headquarters on Tuesday, Witherspoon said the money raised would go to a trust fund managed by UNIFEM to provide more education and job training for women, and to push for new laws that benefit their standing in some cultures.

“I am wearing the Empowerment Bracelet,” said the 31-year-old. “I want to point out that the clasp is an infinity symbol, representing a future without limitation for all women – a cause I truly believe in.”

Acting executive director of UNIFEM, Joanne Sandler, said that having a celebrity onboard for the campaign is “invaluable”.

“Domestic violence is hidden,” she said. “This gives women everywhere the courage to speak out.”

The bracelets are available at www.avon.com for $3. International Woman’s Day will be recognized this weekend, on March 8.

American Idol Announces Second Annual Charity Show

Tue, 04 Mar 2008 11:37:27 -0000

Written by Tim Saunders

American Idol fans and readers of Look To The Stars should mark April 9 in their diaries, as that is the date set for the second annual “Idol Gives Back” charity show.

The Fox Network announced the date yesterday, and the guest lineup already includes Bono, Brad Pitt, Miley Ray Cyrus, Fergie, Carrie Underwood, Peyton Manning, Eli Manning, John Legend, Mariah Carey, Annie Lennox, Reese Witherspoon, Snoop Dogg, and Chris Daughtry, with more names to be added in the next few weeks.

Last year’s show, emceed by Ellen DeGeneres, raised a phenomenal $76 million to benefit underprivileged children in America and overseas.

American Idol is fast becoming a vehicle for good deeds. In 2007, former Idol winner Carrie Underwood visited children in Johannesburg, Clay Aiken took a trip to Mexico with UNICEF, and Idol judge Randy Jackson toured New Orleans and the region devastated by Hurricane Katrina. Jackson worked with programs backed by Save the Children, and because of that trip has been named the organization’s first U.S. programs ambassador.

Mark Shriver, managing director of US programs for Save the Children, said “Idol Gives Back” is crucial for raising awareness about children in poverty and quickly provides money to programs that help.

“American Idol is fantastic for raising the visibility of poverty in the U.S.,” he said.

Kite Runner Auction Raises Afghan Hopes

Fri, 07 Dec 2007 18:38:15 -0000

Written by Myrlia Purcell

Madonna, Will Ferrell and Angelina Jolie are among the many celebrities who have joined the Kite Runner Auction, which runs until the 15th of December.

The auction corresponds with the theater release of The Kite Runner on December 14th. Based on the book of the same name, the film explores the world of Amir, who returns to Afghanistan after 20 years in America to set right his past mistakes.

The book’s author Khaled Hosseini is joined in the auction by tail-signers Edward Norton, Steve Nash, Cher and Halle Berry. 75% of the auction’s proceeds will be donated to the Afghanistan Relief Organization.

Other items on the auction block include a visit to the set of the new James Bond film with director Marc Forster, who also directed The Kite Runner film, dinner with Khaled Hosseini, or the chance to name a character in one of his future works.

To see the full list of celebrities, or to bid on kites and tails signed by Jessica Biel, Natalie Portman, Jake Gyllenhaal or Reese Witherspoon, go to The Kite Runner Auction page.

Stars Record Public Service Announcement

Thu, 22 Nov 2007 15:44:27 -0000

Written by Elizabeth Willoughby

Ben Affleck, Dakota Fanning, Eva Mendes, Garth Brooks, Jeremy Piven, Joaquin Phoenix, Morgan Freeman, and Reese Witherspoon have filmed a Public Service Announcement for all Americans, stating that the country’s health care and financial security crisis is about to explode. But if people on both sides of the issue would start a dialogue, the problems are not insurmountable.

The video is part of the American Association of Retired Persons’ (AARP) “Divided We Fail” project, an initiative that has just garnered support from the Entertainment Industry Foundation and the Motion Picture & Television Fund (MPTF).

“We need to build a national conversation around these issues,” said AARP CEO Bill Novelli, who is more than happy with the union. “The entertainment industry is uniquely suited to help us do that.”

It is a view shared by MPTF Chairman Jeffrey Katzenberg. “Hollywood can call attention to these problems and help galvanize the public into taking action,” said the producer of Shrek and head of the organization of entertainment industry leaders dedicated to supporting health and human service needs. "[This] is a key first step in solving them.”

The director of the video, Tony Goldwyn, had a very specific message to get across: “People wind up feeling that the two sides are just too far apart; that these problems are so big and complex that we can’t fix them. What we’re saying is, if we all get together and start talking, we can.”

Americans struggling with financial and health care problems are invited to share their stories at www.aarp.org, and their experiences may be used for the Divided We Fail project. The PSA video can also be viewed on the site. The AARP organization is dedicated to enhancing the experience of aging through advocacy, information, and service, with a focus on the needs for health, financial security, giving back to society, family and social connectedness, and joy in life.

Lunchbox Auction Will Help Feed Hungry Children

Mon, 19 Nov 2007 14:49:04 -0000

Written by Crystal A. Johnson

Forget what they say about good things coming in small boxes, better things come in lunch-boxes created by artists, actors, chefs, musicians, photographer, politicians, and fashion designers to shed light on the plight of hungry children in New York City and South Africa. These original artistic efforts are for the Lunchbox Auction.

The artistry is often unique and often indicative of the personality behind the work. World renown chef Bobby Flay’s 2005 lunchbox was decorated with spices. Bono’s lunchbox was simply red signifying his (RED) campaign. The bidding for lunchbox items will commence online on December 6, 2007

Among the other contributors of lunch-boxes for the first online auction included Bill Gates, Bill Clinton, David Bowie and Iman among other famous people. The proceeds help the Food Bank For New York City provide food to more than 1,000 emergency and community food programs throughout the five boroughs.

One in five children in NYC rely on emergency food. Thousands of miles away in South Africa, children face similar hunger oriented plights. Fledgling school programs do not subsidize pre- and high schools, so for many of these children the Lunch box fund feed them their only meal of the day. Moreover, many of the children are AIDS orphans running child-headed households.

To see the full list of lunch-boxes, visit the Charity Folks Website.

Reese Witherspoon Joins Women’s Health Crusade

Tue, 07 Aug 2007 08:37:18 -0000

Written by Elizabeth Willoughby

Actress Reese Witherspoon is Avon’s first ever Global Ambassador, serving as the Honorary Chairman of the Avon Foundation and focusing on raising awareness about breast cancer, domestic violence and emergency relief initiatives.

“We are thrilled to welcome Reese as our Global Ambassador and believe she will give a strong voice to the company’s commitment to empowering women,” says CEO Andrea Jung. “Reese is a perfect fit. She clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of Avon."

The Avon Foundation is a public charity founded in 1955 whose mission is simply “to improve the lives of women and their families.” Fundraising programs for breast cancer include the US Avon Walk for Breast Cancer series, the global Walk Around the World for Breast Cancer series and Avon Breast Cancer Crusade, which support access to treatment for the medically underserved in 50 countries through screening and diagnosis, support services, education and scientific research.

Avon’s Need for Speed Relay Against Domestic Violence, and Avon Speak Out Against Domestic Violence programs focus on awareness, education and prevention programs. Among their initiatives was an award-winning Mexican public service announcement entitled “Golpe” (“Punch”). It showed a beautiful woman with a black eye and headline “At Avon, we don’t want you to cover it up.”

The Avon Foundation also supports emergency and disaster relief through other special events. Last year, Avon’s annual awards celebration alone raised $2 million, and total funds raised by Avon’s philanthropy had reached $500 million.

“I am very excited to be partnering with Avon. It is a company that is known the world over as a crusader for women’s causes," said Ms. Witherspoon. "I am truly impressed by how Avon has been able to effect real change in communities. I am proud to be joining in the great philanthropic work that is already underway.”

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