Look To The Stars News: will.i.am

Celebrity Endorsement Pulls Young Voters

Wed, 22 Oct 2008 11:30:00 -0000

A new study has revealed how celebrity endorsement can encourage young people to vote.

“Celebrities have the power to motivate civic engagement regardless of their own grasp of the issues at hand,” reported a study by Washington State University published in the Mass Communication and Society journal. “Celebrity endorsed campaigns successfully lowered complacency and helped young people believe in their own impact on the political system. Young people got involved at higher levels and became increasingly aware of societal issues.”

According to the study, initiatives from stars such as Jessica Alba – who recently featured in several ad campaigns for Declare Yourself – as well as Christina Aguilera and Beyoncé Knowles have influenced the youth vote in America. 44% of newly registered voters in 2004 were between 18 and 25.

This year’s voters have been encouraged by a host of celebrity campaigns, such as Death Cab for Cutie’s free concert offer and the recent 5 Friends video that featured will.i.am, Jennifer Aniston, Kevin Bacon, Maria Bello, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Djimon Hounsou, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Esai Morales, Natalie Portman, Giovanni Ribisi, Sarah Silverman, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.

About 44 million people aged 18 to 29 are eligible to vote in the November 4 presidential election. If young voter turnout exceeds 50%, it will be only the third time since the voting age was lowered to 18 in 1972.

Justin Timberlake Tees Off For Children

Fri, 17 Oct 2008 15:00:00 -0000

Written by Tim Saunders

Justin Timberlake is currently bringing sexy back to golf as he hits the green in the Justin Timberlake Shriners Hospitals for Children Golf Open in Las Vegas this week.

Tee-off in the event was on Wednesday, when the star was joined by Ellen DeGeneres and a host of golfing celebrities in the tournament to raise cash for Shriners Hospitals for Children, a network of facilities in North America that provides superior medical care at no charge to children under the age of 18.

“We will make sure to make this event unique and memorable, and we will raise money for charity while participating in the greatest game ever played,“ he said. “I thank the PGA Tour and the Shriners Hospitals for Children for this amazing opportunity. Raising money to better children’s lives while playing golf? I can’t think of a better way to pass the time.”

As part of the fundraising effort, the singer will host a special benefit concert tonight, featuring Jonas Brothers, Rihanna, will.i.am, Maroon 5, 50 Cent, Boyz II Men, and Leona Lewis.

The show takes place at the Planet Hollywood Resort Theatre for the Performing Arts.

Hollywood Urges US To Vote

Thu, 02 Oct 2008 15:30:00 -0000

Written by Tim Saunders

A host of the brightest stars in Hollywood have joined forces in a new video encouraging people to vote in the upcoming US elections.

The 5-minute film, which is called 5 Friends and can be viewed here, features appearances from Amy Adams, Tatyana Ali, will.i.am, Jennifer Aniston, Kevin Bacon, Maria Bello, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Djimon Hounsou, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Esai Morales, Natalie Portman, Giovanni Ribisi, Sarah Silverman, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.

The video, which uses a little bit of reverse psychology to get people to the polls, was organized by Declare Yourself, a national nonprofit campaign initiated in 2004 to energize and empower a new movement of young voters.

“If you’re not going to vote I don’t even know what to say to you anymore,“ says DiCaprio in the video, which was shot in his home in LA. “You know you have to vote.”

Declare Yourself has also launched a new print and internet advertisement featuring Jessica Alba.

Last month the star appeared gagged and wrapped in plastic in an ad for the organization. In the new campaign, Alba appears wearing only a Hannibal Lecter-type mask called “The Muzzler.”

The advertisement can be seen at the Declare Yourself website.

Justin Timberlake To Sing And Swing For Children's Hospital

Wed, 01 Oct 2008 14:30:00 -0000

Written by Tim Saunders

Pop’s reigning Prince Charming Justin Timberlake has announced plans for a gigantic charity concert this month.

The concert will take place during the 27-year-old’s Justin Timberlake Shriners Hospitals For Children Golf Open on October 17 at Planet Hollywood Resort Theatre for the Performing Arts in Las Vegas. Joining the singer in the all-star lineup will be the Jonas Brothers, Rihanna, will.i.am, Maroon 5, 50 Cent, Boyz II Men, Esmee Denters, and Leona Lewis.

Proceeds from the show will go to the Shriners Hospitals for Children, a network of facilities in North America that provides superior medical care at no charge to children under the age of 18.

Tickets range from $75 to $250 and can be purchased online at Ticketmaster.

Celebrities Support In My Name

Tue, 23 Sep 2008 13:30:00 -0000

Written by Tim Saunders

will.i.am has worked with more than thirty other celebrities and activists to create an inspiring short film titled Be the Generation, part of the In My Name campaign to end poverty.

The film, which can be viewed at the White Band Action website, explains how people can end poverty in our lifetime if leaders are held accountable to their promises. It is part of a campaign organized by White Band Action ahead of next week’s emergency UN Summit on the Millennium Development Goals in New York, and a host of activists and celebrities – including Her Majesty Queen Rania Al Abdullah of Jordan, Emeritus Archbishop Desmond Tutu , Annie Lennox, John Legend, Rahul Bose, Angélique Kidjo, Scarlett Johansson, Missy Higgins, Emmanuel Jal, Wyclef Jean, Kristin Davis, Fergie and Mischa Barton – have come together for the Global Call to Action Against Poverty (GCAP) to challenge their leaders to keep their promise to halve poverty by 2015.

Black Eyed Peas singer will.i.am has also penned a song for the campaign titled In My Name, which calls on world citizens to exercise their power and demand their governments keep their promises to the worlds poor. The song will be downloadable free of charge from September 25.

“We can be the generation that ends poverty,” said will.i.am. “Politicians promised in 2000 to halve poverty in 15 years. They made this pledge in my name, now they must act to achieve it.”

“Governments must be held accountable for their people and their promises,” added Lennox.

To drive the message home, Kidjo and will.iam will perform ‘In My Name’ live outside the UN buildings in New York on 25 September. They will be joined by Queen Rania of Jordan, UN Secretary General Ban Ki- moon, Ela Bhatt, Mary Robinson, Kristin Davis, Rahul Bose and activists from Africa, Asia and Latin America who will be amongst the first to sign their names to the “In My Name” pledge wall.

”If I put my name to something it means I am committed to its outcome,“ said Angelique Kidjo. “I want to see this sort of response from leaders and others with power to effect change. People living in poverty have waited too long and want to see tangible changes in their lives immediately.”

The White Band Action initiative is a global collaboration between the Global Call to Action Against Poverty, Oxfam, Save the Children, and Comic Relief. It is not being run by any single organization, which demonstrates the breadth of commitment to ending poverty and inequality.

“The time for action has never been more urgent,“ said Queen Rania. “Rising food prices have plunged 100 million more people into poverty, and the economic slowdown risks eroding political support for development.“

“We’re half way there, and thanks to people’s efforts and the Global Call to Action Against Poverty, there has been real progress,“ added Kristin Davis. “There are more children in school. More people are getting essential medicines. But 30,000 children still die every day because of poverty.”

More information about the campaign can be found at www.whitebandaction.org.

Rapper To Host Common Ground Concert

Wed, 27 Aug 2008 13:30:00 -0000

The Common Ground Foundation is to host the first annual “Common’s Start the Show n’ Bowl” and “Common & Friends Concert” to raise over $350,000 for charity.

The event will kick off on September 26 with a VIP gala at the Cartier Boutique in Chicago, with the bowling competition and concert taking place the following day. Joining rapper Common for the festivities will be Black Eyed Peas member will.i.am, as well as The Roots, Talib Kweli, Bilal, Marsha Ambrosius of Floetry, and many more yet to be announced.

The Common Ground Foundation was established by Common and is dedicated to the empowerment and development of urban youth in the United States. The event is set to help raise money for two programs: BE empowered – which provides life, career, and educational mentoring as a means for youth participants to achieve understanding, confidence, and self-respect – and Read for Change – which addresses the national problem of illiteracy which motivates youth to read through The Corner, a national online book club.

“I started the Common Ground Foundation because I wanted to help,” said Common. “Most of all help people to help themselves. I always believed that if we started with the youth, then we would be planting the seeds for our future to blossom. Give the children a sense of hope, self-esteem, and love that will better the world. I think making a difference in the lives of others is my life’s greatest purpose. I walk this path with faith knowing the Common Ground Foundation will change the world.”

More information can be found at www.commongroundfoundation.org.

Black Eyed Peas Gig Raises Cash For Earthquake Victims

Thu, 12 Jun 2008 11:34:00 -0000

Written by Tim Saunders

The Black Eyed Peas have raised over $870,000 at a benefit show in Shanghai for victims of the Chinese earthquake.

The show, held on Tuesday night, was originally intended as a promotional event for beverage companies Chivas Brothers and Pernod Ricard China, but became a benefit in the aftermath of the May 12 earthquake that has killed more than 69,000 people in the country’s Sichuan region. Band members apl.de.ap, will.i.am, Taboo, and Fergie also donated a selection of personal items – including a guitar – to an auction held before the concert.

“We fell in love with China and the Chinese people when we visited here before,” said will.i.am. “So [we] wanted to use tonight to do all we could to help the relief effort in the aftermath of the earthquake.”

The band played to 700 invited guests, and the proceeds will be added to $300,000 already donated to the Chinese Red Cross by Pernod Ricard.

Black Eyed Peas Rock The Peapod Party

Mon, 11 Feb 2008 09:10:28 -0000

Written by Delinda Lombardo

The Black Eyed Peas held their fourth annual charity concert at the Avalon in Hollywood last week, with a plethora of celebrity friends turning up to raise money for charity.

And even before the concert started, front woman Fergie was eager to spread the love.

“Travelling around the world and seeing disease and poverty, for me it’s about giving back,” she said.

The Peas’ concert was to benefit their Peapod Foundation, which provides aid to underprivileged children while also introducing them to new musical and technological programs.

“We’ve been doing this since 1999, and it started with a toy drive for kids in Pasadena,” said B.E.P member Taboo. “But now we have all these artists coming to support us, and it’s good because we give back to the community and now to all different countries.”

Supporting the not-to-be-missed concert, and picking up the microphone at times, were The Roots, Natasha Bedingfield, M.C. Hammer, Snoop Dogg, Slash, and Ludacris. During the show, Snoop attempted to get Hammer to bust a move, and later, Fergie was joined by Slash during her solo set – for which she received a standing ovation from the audience.

“My kids love Slash, they be playing ‘Guitar Hero’,” Snoop said.

Earlier this year, the Peas kicked it up a notch when they opened the Peapod Music and Arts Academy at the Watts/Willowbrook Boys and Girls Club in Los Angeles. In an interview with The Associated Press, Peas frontman will.i.am said one of the organization’s main goals is to teach children how to become music moguls.

“I would like to have these workshops all around the world, these music schools, that teach people technology, so that way they can bring back money into communities,” he said. “We gave them green-screens, ProTools equipment, high-definition digital cameras – everything they’d need to make music and cut films. Peapod gives them the same tools we have and a platform to showcase it.”

Even though the Watts center is a pilot program, that isn’t going to stop the Peas.

“We’re going to East Los Angeles next, and hopefully all over the country,” said will.i.am. “Afterwards, we hope to hit South Africa, the Philippines, Brazil and others. We want to continue to build these hubs all over the world to give inner-city kids tools to do these things.”

Celebrities Put Their Votes Where Their Hearts Are

Thu, 07 Feb 2008 11:44:49 -0000

Written by Tim Saunders

Celebrity endorsement and music have been essential features of political campaigns for the last 70 years. One of the earliest examples dates back to 1932, when Franklin D. Roosevelt used “Happy Days Are Here Again” as the theme song to his first presidential campaign. It eventually became the unofficial anthem for the Democrats, was used for years afterwards, and set a new standard in the way elections were campaigned.

Jump forward to 1960 and you find crooner Frank Sinatra openly supporting the presidential campaign of John F. Kennedy by singing a specially revised version of “High Hopes”. Jump forward further and you will hear the Republicans of 1988 singing the chorus of Bobby McFerrin’s “Don’t Worry, Be Happy” (although McFerrin later asked them to stop using it).

And who can forget Bill Clinton blowing his saxophone along to Fleetwood Mac’s “Don’t Stop” in 1992?

In 2008, it looks as though celebrity endorsement and music are set to be important parts of the Presidential Election once again, with a number of celebrities throwing their support into candidates’ campaigns. But although many stars are openly backing particular campaigns, their message this year has a deeper meaning.

“If we want to stop the war, if we want to get the economy better, I think that young people need to understand they have to take matters into their own hands,” said Sean ‘Diddy’ Combs. “It is really like waking up a sleeping giant.”

The 38-year-old Hip Hop star and fashion designer believes that it is more important than ever for young people to go out and vote, and that the voice of youth will be an defining factor in this year’s election.

“A lot of young people have decided that this is their future. This president is going to decide their future,” said Combs, who launched the Citizen Change campaign in 2004 to encourage young voters. “I didn’t really want to get in the political game but I wanted to see young people become empowered. That’s where my attention is at. To have an African-American man and a woman in, it’s going to go down in history as the most historical election. And I think that young people will have a hand in the result.”

Last Tuesday saw 20 states in America hold primary elections to determine the eventual Democratic and Republican nominees for president, with Senator Hillary Clinton up against Senator Barack Obama for the Democrats, and Senator John McCain against former Gov. Mitt Romney for the Republicans.

And it seems that all of the candidates have pulled together an impressive list of celebrity backers. McCain has received endorsements from Sylvester Stallone, Arnold Schwarzenegger, Jerry Bruckheimer, and Tom Selleck, while Romney is being backed by the likes of Pat Boone and Donny Osmond. On the Democrats’ side, Clinton has received endorsements from Barbra Streisand, Danny DeVito, Sally Field, Magic Johnson, Steven Spielberg, and Jack Nicholson, while Obama has attracted the support of celebrities such as Eddie Murphy, Will Smith, Halle Berry, Morgan Freeman, Jessica Biel, Usher, Edward Norton, Hulk Hogan, Robert DeNiro, and Forest Whitaker.

23-year-old actress Scarlett Johansson is another star to show her support for Barack Obama, and last week recorded a message that was played to hundreds of voters in California over the telephone. She stated in the message that a vote for the Illinois senator was the last chance to “turn a page on the polarizing politics of the past”. This was followed by George Clooney adding his name to the supporters list at the annual Oscar Nominees’ Lunch last week.

“I’ve been an Obama guy for a year and a half and I’m very excited by his campaign,” he said. “It just seems that the more time he’s out there, his numbers keep growing. So I’m very, very encouraged.”

Johansson has also showed her support by taking part in the massive new internet campaign to increase the youth vote for Barack Obama. Led by Black Eyed Peas member will.i.am, the campaign features a music video that is taking YouTube by storm. Yes We Can took the singer two days to record and film, and has attracted almost 2 million views since it was released last Friday.

The Hip Hop star was inspired to write the song after watching Obama’s speech following the Democrat’s loss to Clinton in the New Hampshire primary election.

“It was as if he was talking to me,” said will.i.am. “It was as if he was talking to and defending everything that made me who I am. I took that speech, and I wanted everyone else to be inspired by that speech as I was.”

The song features Obama’s speech set to music, and includes appearances by John Legend, Kate Walsh, Nicole Scherzinger, Kareem Abdul-Jabbar, and Herbie Hancock. Although it was not commissioned by Obama, he saw it on Saturday and has embraced it.

“After nearly a year on the campaign trail, I’ve seen a lot of things that have touched me deeply, but I had to share this with you,” Obama’s wife, Michelle, said in an e-mail to supporters. “Sharing this video, which was created by supporters, is one more way to help start a conversation with your friends, family, co-workers, and anyone else who will be voting soon about the issues important to them in this election.”

But will.i.am insists the point of the song is not just to stir up votes for the first-term senator, but to “remind people how powerful they are. The idea of ‘Yes We Can’ doesn’t stop because he doesn’t win.”

There are currently several organizations that are being backed by celebrities to encourage young people to vote, including Declare Yourself and Rock the Vote, both of which are using the internet to raise the awareness of youth prior to this year’s election.

“The Internet and technology empowers people,” said will.i.am. “And the ‘Yes We Can’ song is proof that they don’t need a big record company or a big movie company . . . to go out and captivate people’s attention.”

But whether celebrity endorsement actually affects the votes is still a matter of contention. According to a study carried out by the Pew Research Centre in September, “political endorsements generally have little impact on voter preference”. The research found almost 70% of Americans polled said that if told a celebrity endorsed a presidential candidate, it would not affect their vote. And of the 30% who said an endorsement would influence them, 15% said it would make them more likely to vote for the endorsed candidate while the other half said they would be less likely to do so.

But if history is anything to go by, it won’t stop the celebrities from having their say.

Black Eyed Peas Hold Charity Party

Tue, 04 Dec 2007 10:35:34 -0000

Written by Adrienne Phillip

It was a balmy night in Hollywood, but that did not keep celebrities devoted to friendship and charity away from a birthday fundraiser for apl.de.ap (Allan Pineda Lindo) of hip hop group the Black Eyed Peas. The red carpet arrivals streamed into the Vanguard Nightclub on November 27 with their party shoes on and their hearts on their sleeves – they were there to have fun and raise money for charities in the Philippines.

Black Eyed Peas members Taboo and will.i.am organized the event to celebrate apl.de.ap’s 33rd birthday and to pay tribute to the charities that have helped him in the past. Will.i.am was the first of the group to arrive, and he spoke with the press about his holiday plans and new musical ventures with Mariah Carey and Michael Jackson. Will was excited about the fundraiser because it showed how far he and his friends had come – they were now able to bring their blessings full circle and give back to the communities that raised them.

Taboo was next to arrive. He was excited to be back in the States, and was happy to spend time with his fourteen year old son Joshua. He also said that events like this showed the love the Black Eyed Peas had for others. When they established The Black Eyed Peas Foundation in the early nineties, the band wanted to be sure to give something back to each of their diverse backgrounds – wil.i.am represents the USA, Taboo is of Mexican descent, and apl.de.ap was born and raised in the Philippines.

“For me to go to the Philippines and for him to go to Mexico to integrate our cultures is beyond success, beyond selling millions of records”, Taboo said to explain how the Black Eyed Peas were more than just about music. But the best part of putting this evening together for him was “being able to be with my best friends. Giving back to our community and our fans and doing it to make a difference not only in the States but overseas… to be able to be a part of that and to express our music and talent is a great thing because, beyond selling records, its about giving back for us…We have already won Grammy’s, MTV awards, sold 27 million records. What is there left to do? So now we are giving back and letting people know we are humans before artists.”

Apl. was beaming with pride when he arrived, excited that he was able to be part of an evening to raise money for charities… because he was raised by a charity himself. As a child in the Philippines, the singer was sponsored by an American through the Pearl S. Buck Foundation. His sponsor then decided to adopt him and brought him to the United States were he was able to achieve his dreams.

“It is very important to me to give back the same opportunity that was given to me,” Apl. said on the red carpet. “That’s the only way I know how to do it.”

Apl. is now going to try to hold a benefit annually, and give most of the money to the Pearl S. Buck Foundation, as well as to other Filipino Charities. The most challenging part of the evening for him was getting sponsors, but as soon as the name of a group as successful as the Black Eyed Peas was attached, sponsors came right on board.

The partygoers were from television, music, sport, and movies, as well as many from Los Angeles’ Filipino community. The celebrities who attended spoke of their own charities and how good they feel during the holiday season when they can help others.

Ultimate Fighting Champion Quinton ‘Rampage’ Jackson, said he was there to support the charities of his friends. “I think it is real important to give back because God giveth and God taketh away…. I support my old high school wrestling team…charity starts at home too – I help out a lot of my family.”

Nate Parker, who will be starring in the new film The Great Debaters with Denzel Washington, was happy to be part of the evening. He is learning from some of the biggest givers in Hollywood that you have to be proud of where you come from and support the people who are still there. “Working with Denzel was a learning experience, not just about acting, but life and how to appreciate what you have. Helping out charities is the way to show you care.”

The celebrities that attended the event included Bi Ling, Bobby Brown, as well as funny guys Chris Reed, Aries Spears, and Ken Davitian. Young Filipino rapper Lil Jordan spit some lyrics on the red carpet for the crowd and showed his support for his ancestral country. VH1’s Celebrity Rap Superstar winner Shar Jackson was there in support of Apl. because he was a friend who always put others before his own needs.

“Hollywood needs more groups like the Black Eyed Peas to give back to the world,” she said.

After greeting the fans, Apl. performed some of his solo music and then shined the spotlight on the up-and-coming groups that the Black Eyed Peas were producing. The evening was deemed a success as it raised money for a great cause, created awareness for the Pearl S. Buck Foundation and other charities, and showed how giving to charities can make a difference in the life of a child.

Look To The Stars News: will.i.am

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