Look To The Stars News: Shaquille O'Neal

Stars To Attend Charity Sports Spectacular

Fri, 05 Jun 2009 12:30:00 -0000

The 24th annual Cedars-Sinai Sports Spectacular is to take place in LA this Sunday, June 7.

This year’s honorees are Laila Ali, Ryan Sheckler and Dwayne Wade, and celebrities expected to attend include Snoop Dogg, Joel Madden, Tom Arnold and many more.

The Cedars-Sinai Sports Spectacular has been heralded by the Los Angeles Times as the premier sports awards dinner in the country. This exciting charity event was established in 1986 in response to the promise of genetic research leading to the understanding of numerous genetic diseases found in children as well as adults.

The Sports Spectacular has provided over $18 million to benefit the life-saving work of the Cedars-Sinai Medical Genetics Institute. The Institute’s focus is to provide expert consultation and cutting edge research to find new and improved methods of diagnosis, prevention and treatment for all types of genetic disorders, including mental retardation, dwarfism, cystic fibrosis, deafness and malformation syndromes, as well as common diseases of adulthood, such as heart disease, hypertension and diabetes. The event also benefits the Sports Spectacular Fellowship Endowment, which supports the training of five research Fellows in various medical fields at Cedars-Sinai Medical Center.

One night each year, the Sports Spectacular brings together a sold-out audience of over 1800 guests, including executives from the investment banking, entertainment, legal, and sports communities, with over 80 world-class athletes. It is a time for these athletes to pay tribute to their communities, fans and to all those who suffer from a genetic birth disorder. Together, the table patrons and athletes enjoy an exclusive silent auction followed by a moving awards ceremony in tribute to the event’s chosen honorees. In its 23 year history, the Sports Spectacular has honored some of the most prestigious athletes including Muhammad Ali, Kobe Bryant, Barry Bonds, Shaquille O’Neal, Wayne Gretzky, Joe DiMaggio, Tony Hawk, Emmitt Smith, Marcus Allen, Wilt Chamberlain, Joe Montana, Jackie Joyner Kersee, Lisa Leslie, Willie Shoemaker and many more.

To find out more about this event – to be held at The Hyatt Regency Century Plaza Hotel & Spa – click here.

Usher Urges Youth To Be Great

Mon, 11 May 2009 12:00:00 -0000

As part of Boys’ and Girls’ Clubs of America’s (BGCA) new advocacy campaign — BE GREAT — five-time Grammy award winner, philanthropist and Boys & Girls Club alumnus Usher has unveiled a new billboard featuring his childhood picture and a call-to-action — BE ICONIC. Usher joins 25 prominent alumni in the new advocacy campaign to help increase public awareness and understanding about the positive impact of Clubs.

From academic failure and gang violence to poverty, drugs and obesity, America’s youth face a daunting array of problems — with serious consequences and fewer safety nets at home and in the community. According to a 2007 BGCA alumni survey conducted by Harris Interactive, 57 percent of alumni reported, “The Club saved my life,” while another 28 percent credited Boys & Girls Clubs with keeping them in school.

“Growing up in the Club, I had the chance to experience a lot of positive things; it helped reinforce the values I learned at home including good character, leadership and giving back to my community, my country and my world,” said Usher. “It’s where I developed my love of singing and performing, received help with my homework, and it’s where I found a safe place to go after school.”

In addition to unveiling the billboard, Usher recently visited the Brookhaven Boys & Girls Club in Atlanta where he was greeted by screams from more than 200 young members. He addressed the crowd with a simple message: “work hard to achieve your goals and you can accomplish anything you set your mind to.” During his visit he taped a short film about the positive impact the Club played in his life, which will be the first of several films of prominent alumni for BGCA. The film will debut on BGCA’s Web site www.BeGreatAmerica.org in May, and will also appear on BGCA’s social networking pages including Facebook and YouTube.

Other Club alumni joining Usher in the BE GREAT advocacy campaign include: Academy award-winning actor and national spokesperson for BGCA – Denzel Washington, Muhammad Ali, Ashanti, Swin Cash, Gen. Wesley Clark, Bill Clinton, Bill Cosby, Cuba Gooding Jr., Michael Jordan, Jackie Joyner-Kersee, Queen Latifah, Mario Lopez, John Mellencamp, Edward James Olmos, Shaquille O’Neal, Smokey Robinson, Martin Sheen, John Singleton, Ruben Studdard, Courtney B. Vance, Mark Wahlberg and Kerry Washington.

On May 14, Usher will be inducted into BGCA’s prestigious Alumni Hall of Fame (AHOF) at the organization’s 103rd National Conference in Atlanta.

“We are very excited about Usher joining our BE GREAT campaign and the awareness he will bring to the effectiveness of our generation-changing programs,” said BGCA President and CEO Roxanne Spillett. “He is a shining example of the impact of Clubs, and we are so proud of the great things he has gone on to accomplish.”

Usher will collaborate with BGCA and other alumni to urge the country’s political and business leaders to make the young people of America a priority and encourage every citizen to make a difference by supporting organizations such as Boys & Girls Clubs — ensuring that every child has a safe, supervised and structured environment during the critical after-school hours.

Wyclef Jean To Play Phoenix House Benefit

Mon, 30 Mar 2009 12:00:00 -0000

Written by Tim Saunders

Musician Wyclef Jean will perform at a charity gala tonight, March 30, to benefit the largest non-profit alcohol and drug abuse treatment and prevention facility in the US.

The 2009 Phoenix Rising Gala will benefit Phoenix House, the organization established in 1969 that treats more than 5,000 persons in nearly 100 residential and outpatient programs throughout nine states every day. The evening will feature cocktails and dinner, and will honor Lisa Ellis, a record executive whose work in the arts and entertainment has encouraged positive and responsible behavior in young people.

Co-chairs of the event include Eli Manning and Shaquille O’Neal, and the Host Committee includes John Legend and Michael Strahan.

Phoenix House hit the news earlier this year when Beyoncé Knowles donated $4 million to the organization.

The event will take place at The Plaza on Fifth Avenue, New York City, and more information can be found here.

LTTS Exclusive: Hollywood Knights Slam-Dunk For Charity

Tue, 17 Mar 2009 15:30:00 -0000

Written by Delinda Lombardo

Look To The Stars’ Delinda Lombado recently got the chance to talk to the CEO of Hollywood Knights International, whose celebrity basketball team is a leader in charity fundraising.

Back in 1973, David Mirisch was way ahead of the curve. As founder of Hollywood Knights International, he is credited with being the first (or at least most important) person to pair celebrities with fundraising, producing some of the first consecutive tennis and golf charity tournaments in Hollywood.

Now headed by David’s son Michael (who took the reins as CEO in 1992), Hollywood Knights International are still going strong and its Celebrity Basketball Team has become a symbol for fundraising world-wide.

This years celebrity roster includes: Aaron Carter (House of Carters), Frankie Delgado (The Hills, Bromance, Keeping up with the Kardashians), Josh Henderson (90210, Desperate Housewives), James Kyson Lee (Heroes), James Lesure (Lipstick Jungle, Las Vegas), Cody Linley (Dancing With The Stars, Hannah Montana), Venom (American Gladiators), Wolf (American Gladiators) and Aaron Yoo (Friday the 13th, Disturbia).

Among the thousands of stars, musicians, and world-class athletes who have devoted their time and influence at Hollywood Knights International events: Frank Sinatra, Charlton Heston, Gregory Peck, Denzel Washington, Will Smith, Jessica Simpson, Ashlee Simpson, Mariska Hargitay, Coolio, David Arquette, Michael Landon, Merv Griffin, Muhammad Ali, Joe Dimaggio, Arnold Schwarzenegger, Evander Holyfield, Mark Harmon, Matthew Perry, Tara Reid, Fergie, Backstreet Boys, Woody Harrelson, Bruce Jenner, Pat Boone, Mario Lopez, Wilt Chamberlain, Gladys Knight, Sugar Ray Leonard, Olivia Newton-John, Pamela Anderson, Shaquille O’Neal, Tony Hawk, Wayne Gretzky, Jimmy Connors, Mike Tyson, Buzz Aldrin, Kevin Sorbo, Boyz II Men, Joe Mantegna and many more.

From March 16-22, the full-service celebrity events production and promotional firm will be making our troops happy during their annual USO Hawaii Tour.

Hollywood Knights International’s CEO, Michael Mirisch, along with HKI’s Director of Marketing/PR, Vicky Mirisch, were kind enough to speak to us about their USO Tour and what drives them to produce some remarkable events.

First of all, tell us more about the USO Tour?

“Our second USO tour takes place in Hawaii and consists of basketball games of celebrity players versus our US troops and will be held on Army, Air Force, and Marines bases. The games are high energy, fun antics, lots of fan interaction on the court, and of course some healthy competition between the players. There will also be autograph signings during halftime and lots of pictures taken with fans and celebrities,” explained Vicky.

I know most of your events are open to the public, is this also the case with the USO Tour?

“Unfortunately, the games are not open to the public; only military personnel and their families.”

What is the most rewarding aspect of being part of this organization?

“That’s an easy question. Raising money to help people all over the world through events that incorporate celebrities, fun, and giving back to the community. There is a feeling of incredible satisfaction after every event we produce because we know at the end of the day countless lives are going to change for the better. There is that quote from Emerson that states: “to know that even one life has breathed easier because you have lived, that is to have succeeded.” This quote hangs in our office and we read it every single day. It really sums it all up for us."

Have you seen an increase in awareness about ‘charity’ from the celebrities involved?

“The majority of the celebrities with whom we work are charitable people in general, and want to give back to the community. It’s not something you can fake,” said Michael. “Most of our events are not paid personal appearances where the stars receive a fee, so when you see a celebrity at a Hollywood Knights event, they are lending their name to the cause itself. We are so grateful to the countless celebrities that have year after year taken the time out of their busy schedules to support our events and the charities that are involved.”

Is there any celebrity in particular that has gone above-and-beyond to lend their name and time to the Hollywood Knights International?

“The truth is, it’s impossible to just name one celebrity,” Vicky told us. "But there are several people who, over the years, have contributed so much to our programs: Josh Henderson and Wesley Jonathan, The Miz, Adrian R’Mante, Brutha, Bryan Datillo, Thad Luckingbill.

Michael: What was it like to take over as CEO? Growing up with such an incredible role model (David of course) must have been an amazing experience?

“My father is an icon and pioneer in the celebrity fundraising business. He pretty much invented this genre and at 73, he’s still producing events. He is an incredible role model and it’s been a blessing and my good fortune to have him as a father first and foremost, and also a business mentor. He continues to inspire me every single day. I became CEO when I officially took the basketball team under my wing and infused it with young talent that packed the gyms out with screaming fans.”

What was the public reaction like when HKI first started producing events? Was it embraced by Hollywood?

“It was a new concept, but it was definitely embraced. The fact that we’re still here and thriving is a testament to that!”

What was the driving force behind David establishing HKI? It seems that no one else was doing this in the 70’s, so what ignited the spark?

“Back in the early 1970’s, David was a very successful publicist with clients such as Merv Griffin, Omar Sharif, Johnny Mathis, [”Pat Boone":http://www.looktothestars.org/celebrity/548-pat-boone], Lindsay Wagner, Raquel Welch, The Supremes and Perry Como. He was representing Tony Trabert, the tennis champion and also representing Murietta Hot Springs in Palm Springs. He decided to put the two together and create a celebrity tennis tournament. A few other events were added and the outcome was a successful event that he really enjoyed producing – and the public enjoyed attending. He realized that this was a niche business that he could launch and he’s been doing it ever since!"

If HKI could eradicate one ‘thing’ (hunger, poverty, cancer, homelessness) from the face of the Earth, what would it be?

“Delinda, great question but tough to answer! But HKI seems to gravitate towards causes that help children in need. So many kids are suffering in the world. We also find that celebrities gravitate and involve themselves more when they can lend their names to children’s causes as well. "

In your opinion, do celebrities make better golfers, ballers or soccer players?

“There are so many amazing celebrity golfers, then basketball players, then poker players. The other sports are more for show and fun than skill!”

Who is the best Hollywood Knight Int. celebrity basketball player? Soccer player?

“Basketball player is a tie between Cylk Cozart and Nana Gbewonyo. Golfer is hands down Jack Wagner.”

Craziest stunt one of your ‘celebrities’ has pulled in efforts to raise awareness?

“Wolf from American Gladiators actually climbed up the basketball backboards and caught the balls as they were going in the baskets and slammed dunked them in! At first we were all worried if the backboards would collapse; Wolf is a built like a body builder. But the fans went crazy and it was just the funniest thing to watch. "

Any thoughts, ideas or quotes regarding what we all can do in terms of making this world a better place?

“Try to live your life without being selfish. Focus on the positive, because there’s no benefit to focusing on the negative. Smile at people and show kindness, even if you have to fake it, over time it will feel natural. Most importantly, learn to love yourself first, faults and all, so that you can honestly and sincerely show love to everyone that matters to you.”

LTTS and Delinda would like to thank Vicky, Michael and David Mirisch for their time and dedication to helping the less fortunate and keeping all of us entertained while doing so.

Here’s just a sampling of what the Hollywood Knights have planned for this year: The Foothill Aids Project Celebrity Bowling Classic (April 09); Kiwanis Club of Simi Valley Celebrity Golf Classic (May); Agua Hedionda Lagoon Foundation Celebrity Fishing Tournament (May); A.G.Spanos Golf Tournament (June); Cedars Sinai Sports Spectacular at the Century Plaza Hotel, California (June); Byron Scott Foundation Gala Dinner in Century City CA (August); The K.I.S. Foundation Celebrity Golf Tournament (Oct).

For more info and a list of all events, please visit:
HOLLYWOOD KNIGHTS INTERNATIONAL

Shaq Brings On The Peanut Butter For Charity

Wed, 25 Feb 2009 11:30:00 -0000

Written by Catrina K. Sally

“You want some peanut butter? I’ll get you some.”

If you were at Church on the Rise in Westlake, Ohio, last week, you would have heard NBA superstar Shaquille O’Neal utter these words and more at the church’s PB and Shaq Challenge. O’Neal served as the event’s featured guest and charged an admission of ten jars of peanut butter. The donated goods will be received by Feed the Children and will be included in care packages for Wilmington area families overwhelmed by the recent closing of a DHL center.

The event raised over one thousand jars of peanut butter – all of which will be closely scrutinized in light of the recent salmonella scare.

Shaquille O’Neal has quite the impressive charity track record. The 7 foot one athlete is a one million dollar supporter of the Boys’ and Girls’ Clubs of America and is a sponsor of at-risk/disadvantage children. O’Neal routinely holds “Shaq’s Mama Said Knock You Out” charity golf tournament and gala and has recently recorded a PSA for Childhelp USA.

Shaq O'Neil Records PSA For Childhelp USA

Fri, 09 Jan 2009 14:00:00 -0000

Written by Tim Saunders

NBA great Shaquille O’Neal was in Phoenix, Arizona, this week to record a PSA – directed by Casper Van Dien – for Childhelp USA.

The Phoenix Suns center is the latest in a long line of celebrity supporters and ambassadors for the charity – dedicated to helping victims of child abuse and neglect – including Leeza Gibbons, Glenn Frey of the Eagles, Jane Seymour, Catherine Oxenberg, and John Stamos.

“Everyone said you just have to have Shaq,” charity founder Sara O’Meara told ABC15. “And so we said we’ll get him. These economic times are so bad and people who made pledges in the past and honored them are no longer able to honor them, so when people step up to the plate, like Shaq, it makes a great detail of different to a charity.”

In the PSA, O’Neil warns children to stay away from drugs and urges people to donate to the organization.

“Be strong, stand tall,” he said.

The PSA will be available on the Childhelp USA website soon.

Denzel Washington Urges Kids To Be Great

Mon, 06 Oct 2008 15:00:00 -0000

Written by Tim Saunders

Denzel Washington, Martin Sheen, and Shaquille O’Neal have lent their childhood photos to the Boys’ and Girls’ Clubs of America for a new advertising campaign.

The “BE GREAT” campaign launched last week, and aims to encourage volunteers to work at the clubs.

“What’s going on with children doesn’t worry me,” said the Oscar-winning actor. “What’s going on with adults worries me. If we are not more committed to these young people … they will go as far as we take them, so the onus is on us, not on the children. We’ve created this world for them, we are the ones that fall and we are the ones that can rectify it.”

All of the stars involved in the new campaign attended Boys’ and Girls’ Clubs as children, and include Bill Cosby, Muhammad Ali, Swin Cash, Bill Clinton, Cuba Gooding Jr., Michael Jordan, Queen Latifah, Mario Lopez, John Mellencamp, Edward James Olmos, Smokey Robinson, John Singleton, Ruben Studdard, Usher, Courtney Vance, Mark Wahlberg, and Kerry Washington.

“As someone whose life was changed dramatically by the Boys & Girls Club, I can think of no better organization to lead the country in addressing the pressing needs of today’s young people,” said Washington. “I also believe that as adults, we must assume responsibility for many of the conditions that are preventing our young people from achieving their full potential.”

The full advertising campaign can be seen at the BE GREAT website.

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