Celebrities Support In My Name

Tue, 23 Sep 2008 13:30:00 -0000

will.i.am has worked with more than thirty other celebrities and activists to create an inspiring short film titled Be the Generation, part of the In My Name campaign to end poverty.

The film, which can be viewed at the White Band Action website, explains how people can end poverty in our lifetime if leaders are held accountable to their promises. It is part of a campaign organized by White Band Action ahead of next week’s emergency UN Summit on the Millennium Development Goals in New York, and a host of activists and celebrities – including Her Majesty Queen Rania Al Abdullah of Jordan, Emeritus Archbishop Desmond Tutu , Annie Lennox, John Legend, Rahul Bose, Angélique Kidjo, Scarlett Johansson, Missy Higgins, Emmanuel Jal, Wyclef Jean, Kristin Davis, Fergie and Mischa Barton – have come together for the Global Call to Action Against Poverty (GCAP) to challenge their leaders to keep their promise to halve poverty by 2015.

Black Eyed Peas singer will.i.am has also penned a song for the campaign titled In My Name, which calls on world citizens to exercise their power and demand their governments keep their promises to the worlds poor. The song will be downloadable free of charge from September 25.

“We can be the generation that ends poverty,” said will.i.am. “Politicians promised in 2000 to halve poverty in 15 years. They made this pledge in my name, now they must act to achieve it.”

“Governments must be held accountable for their people and their promises,” added Lennox.

To drive the message home, Kidjo and will.iam will perform ‘In My Name’ live outside the UN buildings in New York on 25 September. They will be joined by Queen Rania of Jordan, UN Secretary General Ban Ki- moon, Ela Bhatt, Mary Robinson, Kristin Davis, Rahul Bose and activists from Africa, Asia and Latin America who will be amongst the first to sign their names to the “In My Name” pledge wall.

”If I put my name to something it means I am committed to its outcome,“ said Angelique Kidjo. “I want to see this sort of response from leaders and others with power to effect change. People living in poverty have waited too long and want to see tangible changes in their lives immediately.”

The White Band Action initiative is a global collaboration between the Global Call to Action Against Poverty, Oxfam, Save the Children, and Comic Relief. It is not being run by any single organization, which demonstrates the breadth of commitment to ending poverty and inequality.

“The time for action has never been more urgent,“ said Queen Rania. “Rising food prices have plunged 100 million more people into poverty, and the economic slowdown risks eroding political support for development.“

“We’re half way there, and thanks to people’s efforts and the Global Call to Action Against Poverty, there has been real progress,“ added Kristin Davis. “There are more children in school. More people are getting essential medicines. But 30,000 children still die every day because of poverty.”

More information about the campaign can be found at www.whitebandaction.org.

Annie Lennox And Friends Sing For Africa

Fri, 14 Mar 2008 12:59:52 -0000

Written by Tim Saunders

Momentum is building behind Annie Lennox’s Sing Campaign, and the singer is now offering fans the chance to download the song that started it all for free in an initiative to raise awareness of the HIV/AIDS problem in South Africa.

US residents will be able to download the song from Amazon MP3 until March 17 and support the Treatment Action Campaign, an orgainization that provides much needed support in the country’s struggle against the deadly virus.

The single, which was made available in the UK through the Body Shop, has sold out in countries such as Ireland and cities such as London. The entire UK has sold half of its stock in only two days, an unprecedented occurrence in the music industry, especially in relation to a charity single.

“One third of pregnant women in South Africa are HIV positive,” said the 53-year-old in a recent CNN interview. “We can prevent their children being born with the virus if we let the women have access to treatment. If you do not allow that to happen, you’re going to have future generations simply being wiped out.”

Lennox was joined by a choir of 23 well-known female performers for the song, which was originally released on her Songs of Mass Destruction album in 2007. The former Eurythmics lead singer believed that a group of female voices would make the message of the song stronger, so she enlisted the talents of Madonna, Céline Dion, Dido, Faith Hill, Joss Stone, Pink, Melissa Etheridge, Fergie, Bonnie Raitt, KT Tunstall, Shakira, Beth Orton, Sarah McLachlan, Anastacia, the Sugababes, KD Lang, Martha Wainwright, Angélique Kidjo, Beverley Knight, Shingai Shoniwa, Gladys Knight, and Isobel Campbell in the recording.

“Because I had written a song called ‘Sisters Are Doing It For Themselves’ in the 80s, which became a fairly well-known feminist anthem really, [I thought] perhaps it would be possible to try to attempt to write another kind of anthemic song for women,” said Lennox. “So I started to write a song and it ended up being called ‘Sing’. I sort of melded the song in with an HIV activist song written by a group of activists living in Khayelitsa in South Africa."

The Sing Campaign, which Lennox launched in 2007, has also just set up a new video on YouTube, in which the public can leave comments in support of the campaign.

More information about the campaign, visit the Sing Campaign website.

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