Emma Watson And Alberta Ferretti Create Luxury Eco-Brand

Fri, 10 Jun 2011 15:00:00 +0000

Alberta Ferretti and Emma Watson have joined forces to create high-fashion’s first eco-label.

The 5 piece collection was launched on the 21st of March and has been hugely successful, with two pieces selling out completely. Proceeds from the sales will be donated to People Tree, a fair-trade British clothing company. All the clothes are made according to ethical guidelines, with fair-trade fabrics and good working conditions. On her choosing of celebrity, Ferretti said that Emma Watson ‘was an obvious choice for me on this project as we share a deep sensibility for the green cause’.

This is no doubt referring to Watson’s other three People Tree Clothing collections that she has released in the past two years. All four of her ethical collections reflect perfectly Watson’s personality, put simply by Ferretti as ‘fresh, spontan[eous] and simpl[e]’.

Lindsay Lohan Wants You To Swap Clothes

Thu, 12 Jun 2008 11:32:00 +0000

Actress Lindsay Lohan wants to swap her clothes… for charity.

The 21-year-old star of Mean Girls, Herbie Fully Loaded, Just My Luck, and The Parent Trap is encouraging shoppers in the UK to swap their unwanted clothes at the Visa Swap Shop store in Covent Garden, London, in support of TRAID – Textile Recycling for Aid and International Development.

“I am so excited to be involved with this year’s Visa Swap event,” said the actress. “The concept of swapping clothes, getting something for nothing and refreshing your wardrobe appeals to everyone. Ethical stories continue to dominate the news agenda and it’s great when fashion projects benefit charities.”

Look To The Stars News: TRAID

Emma Watson And Alberta Ferretti Create Luxury Eco-Brand

Lindsay Lohan Wants You To Swap Clothes