Britto Brings Water Home

Tue, 24 Jun 2008 13:30:00 +0000

Brazilian pop artist Romero Britto has joined forces with the BrazilFoundation and beverage company O.N.E. World Enterprises to bring fresh water to drought-prone communities in Brazil.

This summer, O.N.E. will donate a portion of sales proceeds from its all-natural, coconut water beverage to BrazilFoundation, which will use the money to build 200 wood-lined cisterns to collect rainwater for households in Brazil’s northeastern states of Pernambuco and Paraiba. Besides contributing to better health through the provision of safe drinking water, this will also cut the daily task of mothers and children walking miles to the nearest clean water supply.

Typical of his style, the bright, bold and lively label for the drink was designed by Romero Britto: “As an artist, I am privileged and honored to be able to lend my talent in support of this project. As a Brazilian from Pernambuco… I applaud companies like O.N.E. and the BrazilFoundation for taking action on behalf of those in dire need.”

Look To The Stars News: BrazilFoundation

Britto Brings Water Home