Look To The Stars News: Warriors in Pink

Stars Support Warriors In Pink On Valentine's Day

Mon, 01 Feb 2010 12:00:00 +0000

Ford Warriors in Pink is making its big-screen debut with New Line Cinema’s all-star ensemble film Valentine’s Day to give the gift of hope in the fight against breast cancer this February.

Before eager moviegoers can say “be mine” during love’s favorite season, fans will have the chance to win an action-packed Valentine’s Day Los Angeles getaway to attend the movie’s star-studded Feb. 8 premiere. Valentine’s Day opens nationwide Feb. 12.

Martha Stewart Airs Breast Cancer Awareness Show

Fri, 16 Oct 2009 12:30:00 +0000

Ford Warriors in Pink, in its 15th year of support for breast cancer health, is joining forces with Martha Stewart Living Omnimedia to focus on breast cancer treatments and awareness with a special ‘Warriors in Pink’ episode of the daily syndicated how-to series, “The Martha Stewart Show” airing on October 16.

Martha Stewart Living Omnimedia will help support Ford’s fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer. This important initiative will culminate with the giveaway of two 2010 Ford Taurus’ outfitted with Martha Stewart inspired items.

“This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design,” said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. “As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of ‘The Martha Stewart Show’ brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer.”

Army Wives Join Battle Against Breast Cancer

Tue, 29 Jul 2008 13:30:00 +0000

Lifetime Television’s hit show Army Wives has teamed up with Ford’s Warriors in Pink campaign to support the fight against breast cancer.

Earlier this month, a special episode of Season Two of the hit show featured a storyline designed to highlight the cause that included cast members Kim Delaney, Catherine Bell, Sally Pressman, Bridget Brannagh, Wendy Davis, Sterling Brown, Drew Fuller and Brian McNamara wearing limited edition Army Wives –inspired Warriors in Pink apparel. The episode has now been followed by a series of advertisements and Public Service Announcements drawing attention to the campaign, and the clothes are been sold to the public with all proceeds going to the Susan G. Komen for the Cure Foundation.

As part of the campaign, Ford and Lifetime will also seek out real army wives who have made significant differences in their communities. A Dream Fulfillment vignette will air this November during a special “Army Wives” episode to recognize one real life army wife as a special Warrior in Pink. The real life Warrior in Pink will be honored for her achievements during the episode by receiving a 2009 Mustang car with a special Warriors in Pink package. Ford will also donate $500 from every sale of 2009 Mustangs to the cause.

Brooks Goes Pink For Breast Cancer

Thu, 25 Oct 2007 09:29:00 +0000

The fastest selling solo artist in music history, Garth Brooks, is to release two versions of his latest album, one dedicated exclusively to charity.

The Pink Edition of “Garth Brooks – The Ultimate Hits” will be released on November 6, and will only be available through Susan G. Komen for the Cure’s online Promise Shop. The CD packages will be priced at $15, with $10 going to Komen, whose mission is to find a cure for breast cancer.

The three-disc set includes 30 classics, plus 3 new songs, as well as a bonus track. It also features a DVD that contains 33 videos, including new and never-before-seen footage. The Pink Edition packages will also contain information on breast health and breast cancer, and an instructional card on breast self-examination.