Look To The Stars News: First Book

Stars Support First Book Campaign

Mon, 10 Aug 2009 15:30:00 -0000

Following last year’s successful What Book Got You Hooked campaign, literacy charity First Book is once again joining with the stars to raise awareness.

What Book Got You Hooked is an initiative of First Book, a charity whose mission is to give children from low-income families the opportunity to read and own their first new books. The online campaign highlights the importance of books in the lives of children – especially for those in need.

From now through September 30, visitors to the First Book website are asked to share their memory of the first book that made reading fun, then help get more children hooked by voting for the state to receive a special donation of 50,000 new books for children in need. Visitors are also invited to make a $10 donation, to help provide four brand new books for a child in need.

Many celebrities have already shown their support for the campaign, with Morgan Freeman, Ed Asner, Selena Gomez, Marlee Matlin, Joan Allen, John Krasinski, Neil Patrick Harris, Patti LaBelle, David Duchovny and many more sharing thoughts about their favorite childhood books.

To find out more about the campaign, click here.

New Kids On The Block Step Up For Charity

Tue, 09 Jun 2009 11:30:00 -0000

Written by Tim Saunders

New Kids On The Block’s Joey McIntyre is encouraging fans to donate books to needy children through his new charity, the Let’s Get This Foundation.

For every $2 donation made at a New Kids on the Block tour this summer, First Book will provide a new book to a child in need. In return for making the donation, McIntyre will give you a voucher for a free download of his latest song, Five Brothers and Million Sisters.

“For me, like a lot of others, I want to “give back”, but I either don’t know how or I don’t think it will make a difference," says McIntyre. "Part of Let’s Get This Foundation is learning how to get involved by learning from each other. As we are giving back with different endeavors or “steps”, we can learn from each other and create a forum for all kinds of “good works”- Wherever the passion lies. Passion is the key.

“Step 1 for the Let’s Get This Foundation is the summer book drive, taking place on the New Kids on the Block Full Service Summer Tour! We have been/ are picking volunteers (from thousands of e-mails) to help collect new books before each show on the tour. The fans are really pumped up to get involved. It’s inspiring to hear how much they have already done for their communities and the world.

“The statistics for lack of age appropriate reading material in low-income families is alarming. In one study, they found that in middle-income neighborhoods, there are 13 books to every child. In low-income neighborhoods, it’s 1 book to every 300 kids! We can help solve that problem!

“Like I said, I believe Let’s Get This Foundation can be a home for whatever we want to do that has a theme of giving back – big or small.”

To find out more about this initiative, check out the official website.

Julianne Hough Issues $100,000 Challenge To Map Play Places

Tue, 24 Mar 2009 12:00:00 -0000

Two-time “Dancing with the Stars” champion and Mercury Nashville recording artist Julianne Hough has partnered up with KaBOOM!, a national non-profit, to map and rate playspaces everywhere online. Once it has this comprehensive user-generated playground audit, KaBOOM! will know which areas of the country have a great place for kids to play every day and which areas fall short. Toward this end, Julianne will donate $1 to select charities every time someone uploads a new place to play (up to $100,000).

The challenge runs 100 days, from March 23 – June 30, or until Julianne gives away $100,000 to national non-profits that have teamed up with KaBOOM! for this project: YMCA of the USA, National Wildlife Federation, Shaping America’s Health, Jumpstart, America’s Promise Alliance and First Book.

To participate, users go online to the KaBOOM! Playspace Finder (kaboom.org/playspacefinder) pick a great charity to earn money for, then post a picture they took of a place to play, and rate it. Julianne will then give the non-profit they selected $1 each time they load a new playspace to the map. In addition to benefiting charity, every playspace loaded counts as an entry in a sweepstakes to meet Julianne or win autographed merchandise. By using online technology to activate and engage individuals, the 100,000 Playspaces in 100 Days Campaign will alert communities of the importance of play, and motivate individuals to start taking action.

“In the U.S. childhood obesity numbers have tripled since I was little. Statisics say that nearly a third of our nations kids are overweight or well on their way. I have joined with KaBOOM to try and make sure that kids have a place to play and run around every day,” said Julianne. When complete, the KaBOOM! Playspace Finder will serve as a national audit of playspaces, allowing communities to evaluate how many there are, their quality, and how accessible they are.

Growing up in Utah, Julianne had a very active childhood. She and her siblings were always outside playing together as well as dancing and singing. She wants to help other kids have some of the same opportunities as she did.

To do something about the situation, Julianne teamed up with KaBOOM! to help them complete an online map of playgrounds, the KaBOOM! Playspace Finder. “I want to help parents know where all the great places are to play in their neighborhood,” Julianne said. Once 100,000 new playspaces are entered onto the KaBOOM! Playspace Finder, KaBOOM! will have a national map full of places to play, parents can see where to take their kids, and KaBOOM! can spot areas that need attention.

The KaBOOM! Playspace Finder is a Google-based map that currently shows more than 16,000 user-generated entries with photos, amenities, and ratings of places kids play. The KaBOOM! Playspace Finder includes all different sorts of places to play: playgrounds, athletic fields, ice rinks, basketball courts, skateparks, and swimming pools, even nature trails and community gardens.

Since 1995, KaBOOM! has constructed almost 1,600 playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also created the KaBOOM! National Campaign for Play.

What Book Got The Stars Hooked?

Thu, 14 Aug 2008 14:30:00 -0000

Before they were famous, they were reading under the covers with flashlights like the rest of us, and now, stars are sharing their love of reading with us through the What Got You Hooked? campaign.

What Book Got You Hooked is an initiative of First Book, a charity whose mission is to give children from low-income families the opportunity to read and own their first new books. The online campaign highlights the importance of books in the lives of children – especially for those in need.

From now through September 15, visitors to the First Book Web site are asked to share their memory of the first book that made reading fun, then help get more children hooked by voting for the state to receive a special donation of 50,000 new books for children in need. Oklahoma was last year’s campaign winner with over 34,000 votes in its favor. Visitors are also invited to make a $10 donation, to help provide four brand new books for a child in need.

So far, the campaign has generated celebrity support from an eclectic mix of stars including Stephen Colbert, Emma Thompson, Edward Norton, Scarlett Johansson, David Duchovny, Neil Patrick Harris, John Krasinski, Rebecca Romijn, Barry Manilow, Ira Glass, John Hodgman, Bow Wow, Patti LaBelle, and many more. Each celebrity has given the charity information on what their favorite books were when they were younger, and their choices can be found at the organization’s website.

The choice was clear for John Hodgman, the author and humorist best known for his personification of PC in the popular “Get a Mac” advertising campaign: Tintin. “I don’t remember the moment I learned to read, but I do remember the moment Tintin’s captions – always in cursive, which might as well have been hieroglyphics to me – suddenly became clear to me,” Mr. Hodgman explains. “It’s the first time I remember a book actually, physically altering my brain. Though, I am glad to say, not the last.”

First Book was founded in 1992. The First Book model was developed to leverage the work of local heroes who reach children through existing literacy programs in a variety of settings, such as Head Start centers, libraries, soup kitchens, churches, housing projects, and afterschool initiatives. Working through this vast network of organizations, First Book plays a critical role in transforming the quality of preschool and after-school programs nationwide.

To find out more about First Book, or to donate books, visit www.firstbook.org.

Stars Deliver For Literacy Charities

Thu, 12 Oct 2006 10:43:34 -0000

Written by Myrlia Purcell

Kate Winslet, Margaret Atwood, Jonathan Pryce and Phil Collins are among 40 celebrities who have donated their time and artistic skills to the UK Pitney Bowes Pushing the Envelope campaign.

The stars have each decorated an envelope in order to raise funds for the National Literacy Trust, and the unique framed art is available on eBay until the 20th of October.

This is the third year that the campaign has taken place, and organisers are hoping it will be as successful as last year’s auction, which raised over £11,000 for the Trust.

Pushing the Envelope usually involves simultaneous auctions around the world, with the money raised in each country going to support local literacy programs. This year Katie Melua has created an envelope for the auction taking place in France, which benefits Asmae and their work with children in the Phillipines.

In past years Pitney Bowes has sponsored auctions in the U.S. and Canada as well, featuring art from Halle Berry, Mike Myers, Lindsay Lohan and Sharon Stone for the U.S. auctions, and from Alex Trebek and Wayne Gretzky in the Canadian events. The charities to benefit from those auctions included First Book, the National Center for Family Literacy, ProLiteracy Worldwide, Reading Is Fundamental, and ABC CANADA Literacy Foundation.

Look To The Stars News: First Book

Stars Support First Book Campaign

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