Look To The Stars News: Entertainment Industry Foundation

Kyle Maclachlan To Front Women's Cancer PSA

Fri, 22 Aug 2008 14:30:00 -0000

Desperate Housewives star Kyle Maclachlan is to feature in a new cancer awareness advertisement.

The 49-year-old former Twin Peaks actor is to front a new public service announcement on behalf of the Callaway Golf Foundation Women’s Cancer Initiative urging women to seek early detection for ovarian cancer. His mother died of ovarian cancer in 1986, and MacLachlin wants to honor her memory by taking part in the campaign.

The Callaway Golf Foundation Women’s Cancer Initiative was established through $2 million of donations to the Entertainment Industry Foundation’s Women’s Cancer Programs. The initiative aims to fast-track breakthrough treatments and tests at leading cancer institutions to beat ovarian cancer.

Earlier this year, Halle Berry was announced as the 2008 Ambassador for the initiative’s public service campaign, and has been appearing in magazine and newspaper advertisements for the program.

For more information about the initiative, visit www.callawaygolf.com.

Gwyneth Paltrow Pushes For A Key To The Cure

Thu, 31 Jul 2008 15:30:00 -0000

Written by Tim Saunders

The Entertainment Industry Foundation (EIF) have announced that Gwyneth Paltrow is their new Ambassador for Saks Fifth Avenue’s 2008 Key To The Cure campaign.

Key to the Cure is a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund, and 35-year-old Paltrow will appear in a series of advertisements wearing a limited edition T-shirt to raise awareness. The T-shirts – created by celebrated designer Karl Lagerfeld – will be available from Saks Fifth Avenue from October 1, with $35 from each shirt going to the Cancer Fund.

“Key to the Cure is one of Saks Fifth Avenue’s most important initiatives because of the numbers of people within our communities who are affected by cancer and depend on both the advancement of research and the efforts to ultimately find a cure,” said Steve Sadove, Chairman and CEO of Saks Fifth Avenue. “We are… truly privileged to have the support of Karl Lagerfeld and Gwyneth Paltrow in our momentous 10th anniversary year.”

Saks Fifth Avenue will also hold a charity shopping weekend from October 16-19 at all of its stores nationwide and online, during which 2% of sales will benefit local organizations through EIF’s Women’s Cancer Research Fund.

The Entertainment Industry Foundation raises awareness and funds for important causes such as childhood hunger, cancer research, creative arts, education, and cardiovascular research by using the talent and compassion of entertainment industry members who donate money and volunteer time on their behalf.

Berry, Selleck Run/Walk For Women

Tue, 13 May 2008 10:05:05 -0000

Written by Crystal A. Johnson

Look to the Stars is very proud of our own Crystal A. Johnson , who took part in the weekend’s Revlon Run/Walk.

The 15th EIF Annual Revlon Run/Walk in Los Angeles took place Saturday Morning, kicked off by Halle Berry, Tom Selleck and Dancing With the Stars’ Carrie Ann Inaba strapping on their shoes for a great cause. The charity raises money to help in the fight against breast cancer.

However, I was not prepared for how touching it would be to see an ocean of walkers sporting tags or shirts dedicated to the memory of a loved one. Immediately, one is stricken with the gravity of the mission. Coverage of this event was double duty for me because I participated as a walker for the first time. My grandmother, Josephine Wilson had a mastectomy in the 60’s and was a proud survivor until a ripe old age. At the completion of the race, walkers and runners entered the LA Colliseum. By the time many of the walkers finished, 80’s classic group the Go Go’s were on stage performing hit tunes. Belinda Carlisle was looking great and still has the beat. Jesse McCartney also performed. Other stars such as Days of Our Lives’ Deidre Hall and actor Jonathan Hensley also showed their support.

The EIF Revlon Run/Walk happens annually in New York and Los Angeles.

Picture: Alexandra Wyman, WireImage.com

Halle Berry, Jonas Brothers Support Revlon Run/Walk For Women

Wed, 07 May 2008 09:59:14 -0000

Written by Myrlia Purcell

Pop-Rock band Jonas Brothers, took time out during a recent guest appearance on “Jimmy Kimmel Live!” to sign an Epiphone guitar, courtesy of Gibson Guitars in support of the Entertainment Industry Foundation’s Revlon Run/Walk For Women. The guitar, along with the pen Kevin, Joe and Nick used to sign it, is currently available on CharityFolks.com.

The Revlon Run/Walk for Women takes place annually in New York and Los Angeles, with the 15th Annual Entertainment Industry Foundation Revlon Run/Walk for Women Los Angeles taking place this Saturday, May 10. Our own Crystal A. Johnson is set to take part in this celebrated event. The New York Run/Walk took place on May 3rd.

Hosting the LA event this year are Halle Berry, Tom Selleck, Beau Garrett and Carrie Ann Inaba. Funds raised help further research into finding a cure for women’s cancers. For more information, visit the LA Run/Walk For Women website.

(Photo copyright ABC)

A Game, A Dress, And A Brawl For Charity

Tue, 11 Mar 2008 15:29:30 -0000

Written by Tim Saunders

A special surprise for Look to the Stars readers

Be sure to visit Look To The Stars tomorrow, Wednesday March 12, to read our exclusive interview with Leeza Gibbons as she tells us a little about the causes that are closest to her heart.

Between a Rock and a hard place

It’s a case of a bad boy wanting to be good with singer Kid Rock. The Devil Without A Cause looks like he is turning over a new leaf, and is returning to the Waffle House restaurant where he was arrested last year – but this time it’s for charity.

The 37-year-old was charged with battery after a brawl in Duluth, Georgia, in October. But the musician has now decided to make amends by greeting fans and signing autographs at the scene of the crime as part of a fundraiser for a local homeless shelter, Nicholas House.

“For a while now, we’ve been working with Kid Rock’s management to try and turn a negative into a positive,” said Waffle House spokesperson Pat Warner. “We’re hoping to raise some money for a worthwhile charity.”

The event will occur later today, March 11.

Tennis for charity in the desert

Another event taking place today is the fourth annual K-Swiss Desert Smash Charity Tennis and Golf event being held at the La Quinta Resort in Palm Springs. The event benefits the Coachella Valley chapter of Variety – The Children’s Charity and features a special tennis match between 2008 Australian Open champion Maria Sharapova and Novak Djokovic.

Other celebrities expected to attend include Bush frontman (and husband of Gwen Stefani) Gavin Rossdale, Borat star Ken Davitian, and David Spade.

Theron shares her threads for charity

Another star in the mood for giving is the stunning Charlize Theron, who is auctioning off the first red carpet gown she was ever given to wear by a designer.

No, the dress isn’t made from red carpet – it’s actually a one-of-a-kind silk dress designed exclusively for the actress’ debut at the Cannes Film Festival in 2000 by Narciso Rodriguez.

All of the proceeds from the auction, which can be accessed through Theron’s eBay page, will go to the Charlize Theron African Outreach Project, a mobile clinic that serves more than 3000 high school students in Theron’s home country of South Africa. The project was launched in 2007 in association with the Entertainment Industry Foundation to create a safer, healthier, and better life for families in South Africa, especially those touched by the effect of HIV/AIDS.

The auction runs until March 13, and the bids have already gone over $1,000.

Other auctions running on eBay Giving Works right now include the chance to have lunch with JAG and Bruce Almighty star Catherine Bell in LA. The auction runs until March 17, and proceeds go to Communities in Schools, nation’s largest dropout prevention organization. The original Hannah Montana, Miley Ray Cyrus, is also holding an auction right now. The young star is selling an autographed chair, with proceeds to go to Variety – The Children’s Charity.

Leona Lewis – a star on the rise

Another star with an interest in South Africa at the moment is singer Leona Lewis. The 22-year-old X Factor winner is currently enjoying a meteoric rise to fame, with her album Spirit holding the record for the fastest selling debut album ever released in the UK. And now the young star has witnessed the extent of the AIDS pandemic during a recent trip to South Africa.

Lewis has just returned from a 3-day trip to Johannesburg with Sport Relief, an initiative of Comic Relief, in which she raised awareness of the plight of AIDS orphans and sufferers. But it was all almost too much for the singer, who describes in her diary how she broke down while visiting some of the worst cases.

“Some of the horrors I have seen will never leave me,“ she said. “It’s amazing to see the great work that Sport Relief does firsthand and the difference they make, their projects and centres keep communities going and give them something to be proud and positive about.”

In response to her trip, Lewis has just announced that the stunning purple gown she wore for her performance at last month’s Brit Awards will be auctioned on eBay, with all proceeds going to Sport Relief.

“It’s been a great pleasure for me to work with Leona Lewis right from the start,” said Roberto Cavalli, who designed the dress. “She has an incredible voice, beautiful eyes, and a fresh and positive attitude. I’m happy that a dress I have created for her for an important occasion is now being auctioned for a charity. It’s a sign of her great generosity and I’m proud that the name Roberto Cavalli is linked to it.”

As if all of that is not enough, the singer is also donating the proceeds from her new double A-side single, Footprints In The Sand/Better In Time, to the charity.

Hilary Swank Honored For Charity Work

Wed, 27 Feb 2008 10:08:35 -0000

Written by Tim Saunders

Oscar winning actress Hilary Swank was honored at a special function in Los Angeles last week for her work with cancer charities.

The 33-year-old was presented with the Entertainment Industry Foundation’s 2008 Courage Award, in recognition of her efforts on behalf of the EIF’s Women’s Cancer Research Fund. Past recipients of the award have included Melissa Etheridge, Lance Armstrong, and Nicole Kidman.

Among the stars to pay tribute to Swank at last week’s ceremony, held at the Beverly Wiltshire, were Tom Hanks, Steven Spielberg, and Christian Slater.

The award was presented by Swank’s Million Dollar Baby co-star Morgan Freeman, who said “she truly has the heart of a champion.”

In November 2007, Swank chopped off over 9 inches of her hair on Oprah and donated it to Pantene Beautiful Lengths, a campaign working with the American Cancer Society to provide free wigs to women who have lost their hair after cancer treatment.

Stars Record Public Service Announcement

Thu, 22 Nov 2007 15:44:27 -0000

Written by Elizabeth Willoughby

Ben Affleck, Dakota Fanning, Eva Mendes, Garth Brooks, Jeremy Piven, Joaquin Phoenix, Morgan Freeman, and Reese Witherspoon have filmed a Public Service Announcement for all Americans, stating that the country’s health care and financial security crisis is about to explode. But if people on both sides of the issue would start a dialogue, the problems are not insurmountable.

The video is part of the American Association of Retired Persons’ (AARP) “Divided We Fail” project, an initiative that has just garnered support from the Entertainment Industry Foundation and the Motion Picture & Television Fund (MPTF).

“We need to build a national conversation around these issues,” said AARP CEO Bill Novelli, who is more than happy with the union. “The entertainment industry is uniquely suited to help us do that.”

It is a view shared by MPTF Chairman Jeffrey Katzenberg. “Hollywood can call attention to these problems and help galvanize the public into taking action,” said the producer of Shrek and head of the organization of entertainment industry leaders dedicated to supporting health and human service needs. “[This] is a key first step in solving them.”

The director of the video, Tony Goldwyn, had a very specific message to get across: “People wind up feeling that the two sides are just too far apart; that these problems are so big and complex that we can’t fix them. What we’re saying is, if we all get together and start talking, we can.”

Americans struggling with financial and health care problems are invited to share their stories at www.aarp.org, and their experiences may be used for the Divided We Fail project. The PSA video can also be viewed on the site. The AARP organization is dedicated to enhancing the experience of aging through advocacy, information, and service, with a focus on the needs for health, financial security, giving back to society, family and social connectedness, and joy in life.

Swank Takes A Cut For Charity On Oprah

Fri, 02 Nov 2007 10:45:11 -0000

Written by Tim Saunders

Oprah Winfrey had a surprise for viewers of The Oprah Winfrey Show on Friday, November 2.

“It’s taken months to get to this moment,” announced the multi Emmy Award winning host. “And it involves a two-time Academy Award winner, a sharp object… and me.”

The surprise featured an appearance by Hilary Swank, who had her long and flowing blonde hair cut off by Winfrey on the show for charity. Over 9 inches of Swank’s golden locks were lopped off and donated to Pantene Beautiful Lengths, a campaign working with the American Cancer Society to provide free wigs to women who have lost their hair after cancer treatment.

“I’ve been growing it for the last six months,” said 33 year old Swank. “I’ve been taking a lot of vitamins and taking really good care of it, knowing that it would go to a woman in need.”

Pantene Beautiful Lengths was launched in July 2006, in response to a survey that revealed that 58% of woman say hair loss is the most dreaded side effect they face when undergoing chemotherapy. Over 17,000 ponytails have been donated to the cause so far, and last year Pantene made a $1 million donation to the Entertainment Industry Foundation’s Women’s Cancer Research Fund, a campaign committed to saving lives by raising money and awareness for women and families affected by the disease.

“I’ve had a lot of people in my life, loved ones and friends, who have been devastated by cancer,” said Swank. “I’m really thankful for my health, and I wanted to find a way to give back.”

During the show, Swank also talked about the high rates of cancer in America, revealing that 1 in 3 women will be diagnosed with some sort of cancer during their lifetime. This means that 700,000 American women are diagnosed with the disease every year.

“Eight percent won’t get their potentially life-saving treatment, because they don’t want to lose their hair,” said Swank. “I thought, ‘Here’s my hair, cut it off, save your life!’”

“I’m proud to promote the goals of such a unique and heartfelt program,” she continued. “It’s an honor to be associated with Pantene’s campaign, and I just hope my contribution will help to inspire others to get involved in whatever way they can.”

More information about Pantene Beautiful Lengths can be found at www.pantene.com and www.myspace.com/beautifullengths.

Look To The Stars News: Entertainment Industry Foundation

Kyle Maclachlan To Front Women's Cancer PSA

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Gwyneth Paltrow Pushes For A Key To The Cure

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Berry, Selleck Run/Walk For Women

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