Look To The Stars News: Keep A Child Alive

More Performers Announced For Keep A Child Alive Black Ball

Mon, 12 Oct 2009 15:30:00 -0000

Back in July, Look to the Stars brought you a story about this year’s scheduled 6th Annual Keep A Child Alive Black Ball. As the official website promised, more artists have been announced.  

One of the new honorees is Youssou N’Dour. N’Dour is a legendary Senegalese musician and he’s been consistently active in promoting the health and well-being of those in Africa. N’Dour is also scheduled to perform at The Black Ball. To add to the excitement building over this event, two more performers are on the event list: Chris Martin and John Mayer

In addition, Queen Latifah is the event’s emcee. Alicia Keys is event host and musical director, and Iman and Padma Lakshmi are the event’s co-hosts. The other two honorees are former President Bill Clinton and Sir Richard Branson

With only a few more days before the event, we’re pretty excited to see who else might attend and perform.

  For more information about Keep A Child Alive and The 2009 Black Ball, please click here

Taylor Swift Signs Elephant For Family Health International

Fri, 09 Oct 2009 15:29:00 -0000

Written by Tim Saunders

As reported earlier by Look To The Stars, Family Health International is one of many charities to benefit from the current auction of celebrity-signed toy elephants organized by PROJECT ZAMBI.

Among those who have signed the elephants specifically for FHI are Taylor Swift (pictured below), the Jonas Brothers, Hugh Jackman, Heidi Klum and Ellen DeGeneres & Portia de Rossi.

“Family Health International is deeply grateful to these celebrities for lending their names to help address one of the world’s most serious problems. Their support raises awareness of the crisis and brings real help to children orphaned by AIDS in Africa—not just help to survive but to thrive,” said Al Siemens, CEO of Family Health International.

A number of other celebrities have also chosen charities to support through the auction, including George Clooney (Global Action for Children), Alicia Keys and Brooke Shields (Keep A Child Alive), Jessica Biel and Justin Timberlake (African Children’s Choir), Jessica Simpson (Operation Smile), Scarlett Johansson (The Global Fund), Leonardo DiCaprio (SOS Children’s Villages), Naomi Watts (CIDRZ Foundation), James Taylor (Hole in the Wall Gang), Susan Sarandon (UNAID), Danny DeVito, Joely Fisher and Brad Garrett (Save the Children), Jennie Garth, Peter Facinelli and Glenn Close (Children of Uganda), and Barbara Walters and Denzel Washington (Save Africa’s Children).

To take part in the auction – which runs until October 15 – click here.

Will Smith's Children Support Charity Initiative

Wed, 07 Oct 2009 12:00:00 -0000

Written by Tim Saunders

Jaden and Willow Smith – the actor children of Will Smith and Jada Pinkett Smith – have spoken about their support for PROJECT ZAMBI, a charity initiative started by a group of Hasbro employees to help raise awareness and funds for the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa.

“Willow and I joined Project Zambi to represent all the kids out there who want to make the world a better place,” said Jaden. “We want to encourage kids everywhere to lend a hand and join us in spreading the word about how much children who have been orphaned by AIDS in Africa need our help.”

The children have joined a host of stars – including Jessica Biel, George Clooney, Glenn Close, Ellen DeGeneres & Portia de Rossi, Leonardo DiCaprio, Joely Fisher & Brad Garrett, Jennie Garth & Peter Facinelli, Hugh Jackman, Scarlett Johansson, Jonas Brothers, Alicia Keys, Heidi Klum, Kathy Najimy, Rhea Perlman & Danny DeVito, Graham Rahal, Susan Sarandon, Brooke Shields, Taylor Swift, James Taylor, Barbara Walters, Denzel Washington, and Naomi Watts – in signing toy elephants to benefit charities such as Keep A Child Alive, the African Children’s Choir, the Hole in the Wall Gang Camps, the Chikumbuso Women and Orphans Project, the Children of Uganda, Global Action for Children, the Global Fund, Save the Children, SOS Children’s Villages and many more.

“Project Zambi is about kids and for kids, and it’s so important that we all learn to take care of each other,” said Willow. “Even from the other side of the world, kids in Africa will know they have friends who care about them.”

The 10-day Project Zambi Celebrity Charity Auction is being held online via eBay beginning October 5 with bidding closing on October 15. Visitors will be able to log on to www.ebay.com/projectzambi.

Noble Awards Set To Honor Celebrity Humanitarians

Thu, 17 Sep 2009 15:30:00 -0000

As the film industry has the Oscars, television the Emmys and the music industry the Grammy Awards, the charity community and its most dedicated Hollywood supporters will gain global recognition with the staging of the inaugural Noble Humanitarian Awards, to take place at the Beverly Hilton Hotel on Sunday, October 18. And Look To The Stars is proud to support it.

The two-hour event, produced on behalf of the non-profit Celebrity Charity Awards Corporation, seeks to annually honor up to a dozen charities and celebrities who actively support them, elevating awareness of these organizations and the impact of their work.

The organizations to be honored at this first-annual ceremony include The Art of Elysium, Best Buddies International, Children’s Hospital Los Angeles, DoSomething.org, Elizabeth Glaser Pediatric AIDS Foundation, Keep A Child Alive, The Salvation Army, Stand Up To Cancer and Women’s Sports Foundation.

Celebrities who will accept awards on behalf of the charities being honored include Laila Ali (Women’s Sports Foundation), Jessica Biel (Children’s Hospital Los Angeles), Alicia Keys (Keep A Child Alive), Joel Madden (The Art of Elysium) and Brett Ratner (DoSomething.org), with others currently being confirmed. During the ceremony, each will be presented with the trophy award, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriners Hospitals for Children. Other performers and presenters will be announced closer to the event.

With nearly two decades of experience across entertainment, fashion and charitable projects, Janeen Mansour is creator and executive producer of the Noble Humanitarian Awards. Mansour, who has interviewed many celebrities, was inspired to create a dedicated award show for the charity community after interviewing the Duchess of York Sarah Ferguson and learning about her significant charitable work.

“Celebrities have long given their time to charity, championing causes they feel passionate about. Their support draws media coverage, and organizations benefit. With the Noble Awards, we aim to turn the spotlight back onto these celebrities and charities in an effort to provide recognition, to educate, to inspire, and to encourage even more support from the Hollywood community and the public at large. It’s an annual celebration of service and volunteerism,” explains Mansour.

A team of entertainment veterans join Mansour in producing the Noble Humanitarian Awards. They include Ziad Batal (Executive Producer), founder of All 4 Media, one of the most prominent film and television production companies and creator and producer of dozens of reality, talk and sports programs in the Middle East; Michael Seligman (Producer), President & CEO of Seligman Entertainment, Inc, whose 35 years of work includes the Oscars, the Emmy’s, AFI’s, Kennedy Center Honors and Stand Up To Cancer; Tisha Fein (Producer), whose three-decade experience includes the Emmys, Grammys, Tonys, World Music Awards, Fashion Rocks, Movies Rock and Stand Up to Cancer.

The Noble Humanitarian Awards are produced on behalf of the Celebrity Charity Awards Corporation, a non-profit organization. With the staging of the first annual awards on October 18, 2009, the Celebrity Charity Awards Corporation will launch a year-round campaign to better unify the efforts of charities with celebrities, influencers, media and everyday citizens in order to create an effective forum for change and service. For more information, please visit www.thenobleawards.org.

Celebrities Sign Elephants For Project Zambi

Wed, 09 Sep 2009 12:00:00 -0000

A host of celebrities have come together to be part of an online auction that features one-of-a-kind collectible elephant models.

Jessica Biel, George Clooney, Glenn Close, Ellen DeGeneres & Portia de Rossi, Leonardo DiCaprio, Joely Fisher & Brad Garrett, Jennie Garth & Peter Facinelli, Hugh Jackman, Scarlett Johansson, Jonas Brothers, Alicia Keys, Heidi Klum, Kathy Najimy, Rhea Perlman & Danny DeVito, Graham Rahal, Susan Sarandon, Brooke Shields, Taylor Swift, James Taylor, Barbara Walters, Denzel Washington, and Naomi Watts are some of the stars who have signed the elephant toys for Project Zambi, a charity initiative started by a group of Hasbro employees to help raise awareness and funds for the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa.

“It is encouraging to see that companies such as Hasbro are developing initiatives to support global health issues,” said Alicia Keys. “Through my involvement in this project, I’m proud to support Keep A Child Alive, an organization dedicated to providing care and support to children and families whose lives have been affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.”

One hundred percent of the sale of each auctioned elephant will be donated to the organization of the celebrity’s choice that supports children orphaned by AIDS in Africa including the African Children’s Choir, the Hole in the Wall Gang Camps, the Chikumbuso Women and Orphans Project, the Children of Uganda, Global Action for Children, the Global Fund, Save the Children, SOS Children’s Villages and many more.

“The wonderful support that we’ve received from the celebrities participating in the PROJECT ZAMBI auction is a moving example of the deep concern surrounding the issue of caring for children orphaned by AIDS,” said Brian Goldner, President and Chief Executive Officer of Hasbro, Inc. “We are very hopeful and optimistic that this auction will be successful in raising awareness and generating funds that will support some of the many dedicated organizations working to make a better future for these children.”

Earlier this year, Hasbro launched PROJECT ZAMBI, a global cause initiative tied to the new special edition FURREAL FRIENDS ZAMBI THE BABY ELEPHANT toy that is dedicated to raising awareness and benefiting programs caring for children orphaned by AIDS in Africa.

Hasbro has committed to donate 50 percent of the net profits from ZAMBI THE BABY ELEPHANT — a minimum of $500,000 (in U.S. dollars) — to the PROJECT ZAMBI Fund, part of the Hasbro Children’s Fund, beginning in 2009, and hopes to expand this global campaign to include additional Hasbro products and brands in the years to come. By purchasing ZAMBI THE BABY ELEPHANT, consumers will be supporting programs that work directly with children orphaned by AIDS in Africa.

This latest initiative is a part of the work Hasbro conducts in the U.S. and around the world to help children in need through the Hasbro Children’s Fund and product donations. In 2008, Hasbro impacted approximately four million children through its charitable programs and product donations.

For more information about the PROJECT ZAMBI Celebrity Charity Auction, PROJECT ZAMBI and ZAMBI THE BABY ELEPHANT, please visit www.projectzambi.com.

The 10-day PROJECT ZAMBI Celebrity Charity Auction will be held online via eBay beginning October 5 with bidding closing on October 15. Visitors will be able to log on to www.ebay.com/projectzambi.

Noble Awards Aim To Honor Philanthropic Celebrities

Mon, 27 Jul 2009 15:30:00 -0000

An awards show that aims to be the Golden Globes of non-profits will hit Los Angeles in October.

The Noble Awards will honor the work of 10 philanthropic organizations – such as Keep A Child Alive, The Salvation Army, Susan G. Komen for the Cure, the Elizabeth Glaser Pediatric AIDS Foundation, the Epilepsy Foundation, Children’s Hospital Los Angeles, DoSomething.org and The Art of Elysium – and allow each to award the NOBLE (designed by Antonio Banderas) to a celebrity supporter who has used their evevated platform to bring awareness to the cause.

This unprecedented event will be a star-studded evening stimulating greater charity involvement around the world. The celebrities to be involved will be announced later, but Look To The Stars can confirm the involvement of Alicia Keys and Heroes’ Greg Grunberg.

The show is being organized by the Celebrity Charity Awards Corporation, a non-profit entity whose aim is to unify the efforts of charities with celebrities, media and everyday citizens to create an effective forum for change and service.

The event will be held at the Beverly Hilton Hotel on October 18. For more information, check out the official Noble Awards website and check back to Look To The Stars for further updates.

2009 Keep A Child Alive Black Ball Details Announced

Tue, 14 Jul 2009 15:00:00 -0000

Written by Tim Saunders

Queen Latifah is to emcee this year’s Keep A Child Alive Black Ball.

The sixth annual Black Ball will honor Bill Clinton and Richard Branson for their work in eradicating AIDS in Africa, and will be co-hosted by Iman and Padma Lakshmi and feature music from Alicia Keys. More artists will be announced.

The event, which follows last year’s successful gala, will be held at New York’s Hammerstein Ballroom on October 15, and will feature an evening of cocktails, dinner & extraordinary performances to benefit children & families with HIV/AIDS in Africa & India. Alicia Keys helped found Keep A Child Alive after visiting South Africa in 2003 and witnessing the effects of the AIDS pandemic firsthand.

“It scares me… it really does,“ she said, referring to the problem of AIDS around the world. “Thinking of myself, thinking of younger generations, my brother’s generation. We have a lot to really be careful about and it’s such a major thing that we have to be cautious. But we can totally avoid it by practicing safe sex and, if you can, just abstinence. And definitely being aware of what’s going on so that you know that you want to protect yourself every time, all the time.”

To find out more about the event, click here.

Buy Guitar String Bracelets And Support Charity

Tue, 16 Jun 2009 15:30:00 -0000

Written by Tim Saunders

Music fans now have the chance to wear their love of Rock on their sleeves for charity.

Wear Your Music is a New York-based organization that creates 100% eco-friendly jewelry that rocks – literally. The company makes used guitar strings from artists spanning the musical spectrum into stylish bracelets. 100% of the proceeds from the bracelets goes to charities of the artists’ choice, such as UNICEF, Rock the Vote, the Make-A-Wish Foundation, Nordoff-Robbins, MusiCares, PETA, HeadCount, The Nature Conservancy, St. Jude Children’s Research Hospital, Keep A Child Alive, the Michael J. Fox Foundation, Smile Train and many more.

Over 150 musicians have personally donated guitar strings to the initiative, including Eric Clapton, Pete Townshend, Metallica, Jack Johnson, John Mayer, Ben Harper, Avril Lavigne, Carrie Underwood, Carlos Santana and Death Cab for Cutie.

“These are strings that these musicians have used and would normally throw away,” says co-president and designer Hannah Garrison, “It’s great that we can recycle them and also offer people a chance to wear rock n roll on their wrists.” In addition, the fine silver used on each bracelet is also 100% recycled, as is the DVD case each bracelet comes in. "Supporting good causes and the environment have always been important, but even more so now.”

To check out the bracelets and make a purchase, visit the official Wear Your Music website.

Stars For A Cause To Raise Charity Funds Tonight

Thu, 28 May 2009 15:30:00 -0000

Written by Tim Saunders

A selection of items designed and decorated by some of Entertainment’s biggest stars will go under the hammer at Bonhams and Butterfields Auction House in Los Angeles tonight, May 28.

The Stars For A Cause Auction features a wide range of rare and collectable items, such as posters signed by Brad Pitt, Angelina Jolie, Glenn Close, Susan Sarandon, Jonathan Rhys Meyers, Anna Paquin, David Duchovny, Rumer Willis, Jonas Brothers, P. Diddy, America Ferrera, Hayden Panettiere, Maggie Gyllenhaal, Colin Farrell, Anne Hathaway, Steve Carell, Emma Thompson, Marisa Tomei, Dustin Hoffman, Tom Hanks, Sandra Bullock, Tina Fey, Steven Spielberg and many more.

There are also shoes from William Shatner and Ludacris, and bags adorned with kisses from Al Roker, Nancy O’Dell, Nicollette Sheridan, Marcia Cross, Hugh Laurie, Phillip Seymore Hoffman, Geena Davis, Eva Longoria, Felicity Huffman, Teri Hatcher, Reese Witherspoon, Kelly Clarkson, Green Day, Keira Knightley, Paula Abdul, John Legend and many more.

And if that is not all, there are also cufflinks from Miley Cyrus and Trace Adkins, and jewelry from many others.

A public preview of the lots will take place between 12pm and 5pm today, at the Bonhams and Butterfields Auction House at 7601 W. Sunset Blvd, Los Angeles. The auction will begin at 8pm.

Half of the proceeds of the auction will go to charities chosen by the participating stars, such as the The Art of Elysium, Keep A Child Alive, Red Cross, Elton John AIDS Foundation, UNICEF and many many more. The other half will go to the Prince’s Trust, which helps young people develop confidence, motivation and skills to find work.

More information can be found here.

Alicia Keys Urges American Idol Viewers To Text For Charity

Thu, 14 May 2009 14:00:00 -0000

Twelve-time Grammy Award winner Alicia Keys appeared last night on Fox’s American Idol as part of a massive initiative called the Text ‘ALIVE’ Challenge, which aims to provide lifesaving medicine and care to children and families with HIV/AIDS in Africa and India.

The campaign is being organized by Keep A Child Alive (KCA), the non-profit organization for which Keys serves as Co-Founder and Global Ambassador. As part of Keys’ appearance, she asked the millions of “American Idol” viewers to text the word ‘ALIVE’ to 90999 to make a $5 donation. The Text ‘ALIVE’ Challenge aims to generate millions of new texts that will provide lifesaving care through KCA’s beneficiary sites in South Africa, Kenya, Uganda, Rwanda and India.

Keys explained that the Text ‘ALIVE’ Challenge will not only benefit Keep a Child Alive’s beneficiaries, but introduce millions of new donors to the rewards of charitable giving.

“No matter how much or how little we each have, when we pull together we have the power to change the world,” says Keys. “That’s the beauty of Keep A Child Alive and the Text ‘ALIVE’ Challenge – it only costs $5 to help save a life by texting the word ‘ALIVE’ to 90999.”

Keys also introduced a performance by 15-year-old Rwandan rapper, Noah, who is a patient at the KCA-funded clinic in Kigali, Rwanda. KCA Co-Founder and music industry veteran Leigh Blake first met Noah during a visit to the clinic and after hearing him perform, invited him to appear at KCA’s annual fundraiser in New York City, the Black Ball.

Blake describes her first meeting with Noah, “Here he was in the slums of Kigali with so little access to popular culture, really almost none at all. But as soon as he started rapping, I saw he had it – the talent and the intensity was in him – and I knew I had to find a way make his dream to record an album come true.”

Simon Fuller, creator and Executive Producer of American Idol was being honored that night by KCA for his extraordinary charitable contributions via “Idol Gives Back.” He couldn’t forget Noah’s courage and dedicated himself to making Noah’s dream come true.

Through his music, Noah hopes to transform not only his life and the lives of his family, but the futures of millions of people living with HIV. Noah performed “The World’s Greatest,” written by R. Kelly and produced by Swizz Beatz. The song is currently available for download from Apple iTunes, with all proceeds benefiting Keep A Child Alive.

The Text ‘ALIVE’ Challenge is a first for American Idol and a departure from traditional fundraising methods. Viewers are able to respond to Keys’ call to action by using their mobile phones to give $5 simply by texting the word “ALIVE” to 90999. Seconds after texting, they will receive a message back asking for confirmation. Mobile donors confirm by replying “YES” via text message, and the $5 donation is added to their next mobile phone bill. The mobile giving campaign is powered by mGive, founded by wireless pioneer James Eberhard.

Stars For A Cause On Display

Mon, 04 May 2009 14:00:00 -0000

Written by Tim Saunders

A selection of celebrity designed/autographed jewelry, footwear and other unique items will be on display at auction house Bonhams in New Bond Street, London, tomorrow before being auctioned at Bonhams and Butterfields in Los Angeles on May 28.

Half of the proceeds of the auction, organized by Stars For A Cause, will go to charities chosen by the participating stars, such as the The Art of Elysium, Keep A Child Alive, Red Cross, Elton John AIDS Foundation, UNICEF and many many more. The other half will go to the Prince’s Trust, which helps young people develop confidence, motivation and skills to find work.

Celebrities taking part in the campaign include Kate Winslet, Jennifer Lopez, Penelope Cruz, Ricky Gervais, Charlize Theron, Goldie Hawn, Miley Cyrus, Colin Farrell, Susan Sarandon, Brad Pitt, Angelina Jolie, Tom Hanks, Sigourney Weaver and more.

To learn more about this amazing auction, visit the official website.

Alicia Keys Celebrity Charity Auction To Support Keep A Child Alive

Thu, 06 Nov 2008 14:25:00 -0000

Alicia Keys and many of her celebrity friends are coming together for a star-studded celebrity charity auction benefitting Keep A Child Alive.

The list of celebrity ambassadors for Keep a Child Alive is as extensive as it is impressive and they are urging others to support the fight against AIDS in Africa. Join Alicia and celebrities such as Scarlett Johansson, Bill Cosby, Britney Spears, Russell Crowe, Rachael Ray, Kirsten Dunst, Magic Johnson, Forest Whitaker, Jenny McCarthy, Josh Brolin, Denzel Washington, the NY Giants and many more as they come together to raise support and money for an inspiring cause.

The celebrity-inspired auction features numerous items that have been generously donated by some of Hollywood’s most talented and brightest stars with big hearts. Bidders have a chance to win hot items such as VIP tickets to the Black Ball hosted by Alicia Keys and Iman.

This auction package ends Monday, November 10th, so make sure to get your high bid in early. Other auction packages include autographed American Gangster posters and scripts from Denzel Washington and Russell Crowe, signed High School Musical poster from Vanessa Hudgens, 2 signed DVD’s of the Nanny Diaries from Scarlett Johansson, a signed Alex Rodriguez jersey, spending a day with Bonnie and Thor, the reigning King and Queen of Tweens, signed Brooks & Dunn jean jacket and photograph, a signed “How I Met Your Mother” script from Britney Spears, and many more items from celebrities such as Marlon Wayans, Mariska Hargitay, Rick Fox, Tyler Perry, Channing Tatum, the Cheetah Girls, Ryan Seacrest, Dwayne Wade, Julian McMahon and others! This group of auction packages and many others end on November 15th.

This auction is crucial for saving the lives of millions of mothers, fathers, sons and daughters. AIDS is a growing epidemic in Africa and has left nearly 13 million children orphans, young mothers without children, and husband’s without wives. The proceeds from this auction will help provide communities with life-saving medication, support, and orphan care to keep children and families alive. Keep a Child Alive is a global initiative to help those who cannot help themselves; bidders are urged to take a stand against this fatal disease and help make a difference.

For more information and to view all the lots, visit www.auctionwire.com/keepachildalive.

Keep A Child Alive Announces 2008 Black Ball Details

Tue, 30 Sep 2008 12:30:00 -0000

Keep A Child Alive’s fifth annual Black Ball Gala, hosted by Ambassadors Alicia Keys and Iman, will take place at The Hammerstein Ballroom in New York City on Thursday, November 13, and will honor the global AIDS work of three remarkable humanitarians.

The event – chaired by Jessica Alba – will begin with a cocktail party followed by a seated dinner with extraordinary live performances by Alicia Keys, Justin Timberlake, Joni Mitchell, Jack White, Jennifer Hudson and more very special guests to be announced.

Keep A Child Alive’s humanitarian honorees are an incredible group of people who have used their will, fame, and courage to change the lives devastated by this pandemic. Guest presenters pay tribute to the work of the honorees through powerful moving footage.

This year the organization will honor Simon Fuller, CEO & founder of 19 Entertainment Limited for spearheading the Idol Gives Back phenomenon and mobilizing Americans to take action; Queen Latifah, for being one of the incredible pioneers in the fight against AIDS; and Jackie Branfield, founder of Operation Bobbi Bear for being a true hero in the lives of children in South Africa. Previous honorees include Bono, rock star and campaigner for Africa; Dr. Stephen Lewis of The Stephen Lewis Foundation and author of Race Against Time; Richard Beckman of Condé Nast Media Group; Nick Reding of Sponsored Arts for Education; and Dr. Shaffiq Essajee Pediatric Advisor on AIDS for the Clinton Foundation.

More info about the event can be found at www.keepachildalive.org.

Alicia Keys Holds Charity Ball In London

Mon, 14 Jul 2008 15:30:00 -0000

Written by Tim Saunders

Singer Alicia Keys hosted a gala in London last week to raise cash for orphans suffering from HIV/AIDS in Africa, and attracted some of the biggest names in showbiz.

The lavish ball – held last Thursday – raised money for Keep A Child Alive, the charity Keys co-founded to provide life-saving anti-retroviral treatment to children and their families with HIV/AIDS in Africa. Guests such as Kelly Rowland, Mischa Barton, Russell Brand, and Jennifer Hudson each paid over $2,000 to be part of the ball.

“Any time you’re helping someone is very important and, of course, when children are involved," said Hudson. "I feel like your celebrity is not about the fortune or the fame. But if you can’t help anyone then it’s in vain, it’s pointless.”

27-year-old Alicia Keys, who stunned the audience by performing a duet of the Eurythmics’ Sweet Dreams and REM’s Everybody Hurts with Annie Lennox at the gala, helped found Keep A Child Alive after visiting South Africa in 2003 and witnessing the effects of the AIDS pandemic firsthand. She told BBC Newsbeat that people need to remember that AIDS is a global problem.

“It scares me… it really does. Thinking of myself, thinking of younger generations, my brother’s generation. We have a lot to really be careful about and it’s such a major thing that we have to be cautious. But we can totally avoid it by practicing safe sex and, if you can, just abstinence. And definitely being aware of what’s going on so that you know that you want to protect yourself every time, all the time."

The ball raised almost $700,000 for the charity.

New York Giants' Michael Strahan Hosts Charity Golf Tournament

Mon, 09 Jun 2008 11:30:00 -0000

Written by Delinda Lombardo

The Michael Strahan & Dreier LLP Charity Golf Tournament is set to kick off on June 29 with a gala pairings party at TAO Restaurant in midtown Manhattan, which will include a private concert featuring a Grammy Award-winning performer, and auctions to benefit abused and neglected children in the New York area and children suffering from AIDS in Africa.

“Hosting this event is a great way for us to give back and help improve the lives of children,” stated Mr. Strahan. “Helping kids is the most important thing about this event.”

Proceeds from this year’s auction of sports memorabilia and the celebrity golf tournament will benefit Children’s Rights, a watchdog organization that advocates on behalf of abused and neglected children in the United States, and Keep A Child Alive, which provides medical care and life-saving drugs for African children suffering from AIDS.

“Our tournament’s mission is to make a significant difference in the lives of abused, disadvantaged and sick children,” stated Marc S. Dreier, the founder and managing partner of Dreier LLP. “This tournament allows us to both alleviate suffering and to provide children with a chance for a better life.”

The celebrity golf tournament will be held June 30 at the Century County Club in Purchase, New York. Past celebrities who have participated include: Eli Manning, Julius Erving, Warren Sapp, Marcus Allen, Clyde Drexler, Ahmad Rashad, Greg Anthony, Sterling Sharpe, Marshall Faulk, Luis Castillo, and William ‘Captain Kirk’ Shatner among others.

The event, now in its third year, raised more than $300,000 for children’s charities last year.

Alicia Keys Raises a Small Fortune for Keep a Child Alive

Fri, 09 May 2008 09:08:21 -0000

Written by Regina Walton

Keep A Child Alive spokesperson Alicia Keys is asking her fans to contribute to the charity’s Text Alive Campaign. This simple act allows the non-profit organization continue its work distributing life-saving medication, support and orphan care to children and families living with HIV and AIDS in Africa.

During her concert in Los Angeles on April 5, 2008, Keys asked her audience to send a text message from their cellular phones to 90999 with the word “Alive”. Making a donation couldn’t be easier; a one-time $5.00 charge is added to the sender’s phone bill for each text Keep a Child Alive gets. Service is available on most United States cellular phone carriers.

Keep a Child Alive provides anti-retroviral (ARV) treatment to children with AIDS. It also provides medical services needed to make treatment possible. This includes doctors, nutrition, testing, transportation, and treatment for opportunistic infections because these are all necessary for successful ARV treatment. Furthermore, currently 15 million children have lost one or both parents to AIDS. By 2010 this number is expected to reach 25 million. Keep a Child Alive builds and sustains orphanages to keep the most vulnerable children out of harm’s way.

Idol Talk From Alicia Keys

Fri, 11 Apr 2008 09:34:53 -0000

Written by Tim Saunders

While Idol Gives Back sang and danced its way into the hearts and pockets of America on Wednesday night, it was the words of Alicia Keys that perhaps reflected the thoughts of many people around the world.

“If AIDS got half the attention that the media give to celebrity dramas, this issue would be well on the way to being solved,” said the singer. “It’s crazy… how you can change the lives of people forever for the price of a pair of shoes.”

The singer appeared on the show in a clip filmed during a recent trip to Africa, and urged viewers to donate. Keys established the Keep A Child Alive Foundation to directly assist children affected by HIV/AIDS in Africa, and although her charity did not benefit from Wednesday’s show, other organizations such as the Children’s Defense Fund, the Global Fund For AIDS, and Save the Children will receive some of the $22 million already raised from donations to Idol Gives Back.

Keys’ words should make us all stop and think about what we watch and read, and start to act with our hearts.

Alica Keys' Mission To Find A Superwoman

Fri, 01 Feb 2008 12:18:23 -0000

Written by Myrlia Purcell

Alicia Keys continues her efforts to raise awareness for Keep A Child Alive with the launch of the “As I Am” Contest. Based on the song Superwoman from Keys’ As I Am album, the contest seeks modern day women leading extraordinary lives.

The contest is supported by Treemo, an online community that will donate $1 for every entry, up to a limit of $10,000. Nominations can be submitted online at alicia.treemo.com, or via a text message, and can be a photo, video, image or text explaining why the nominee is a “Superwoman”. The Grand Prize is a VIP All Access trip for two to an Alicia Keys concert.

Keep A Child Alive was co-founded by Keys to provide life-saving medication, support, and orphan care to families battling the AIDS pandemic in Africa.

Leigh Blake, President of Keep a Child Alive, said, “This contest and Treemo’s support will not only increase our ability to spread the word about the realities of this pandemic, but also recruit more potential donors who can easily see they can indeed save the life of someone who needs their help. It’s only $1 a day to sustain a life; it’s time we all start giving a buck.”

Celebrities On Show For AIDS Relief

Thu, 17 Jan 2008 10:52:49 -0000

Written by Tim Saunders

“A Dollar Saves A Life” is the catchphrase of a new advertising campaign featuring Alicia Keys, Jessica Alba, and Somalia-born model Iman, launched to raise awareness of HIV/AIDS in Africa and India.

The stars will join actress Lisa Bonet, Indian model Padma Lakshmi, and Zöe Kravitz – daughter of Lenny Kravitz – in a series of advertisements in magazines across America, as part of Keys’ Keep A Child Alive Foundation’s new “Good Cents Initiative”.

The advertisements will see the stars dressed in stylish black clothes, striking simple yet elegant poses surrounded by accessories and props to promote the new campaign. Keys has been photographed clutching a large pink piggybank, and Alba smiles under an umbrella as coins rain down from above.

“Every penny counts,” read the advertisements. “We see every penny as something worth saving. Please join us in helping children in Africa and India get the vital AIDS drugs they need.”

The Good Cents Initiative was launched in September, 2007, when Keys took part in a roundtable discussion on youth activism with Bono, Shakira, Chris Rock, and Bill Clinton. The event was hosted by the Clinton Global Initiative.

Another star to be involved in an HIV/AIDS related project is singer Johnny Clegg, who has reworked his classic song “Great Heart” with an all-star cast of South African musicians as a fundraiser for the Starfish Greathearts Foundation.

Clegg appears alongside 17 other acts on the recording, including Arno Carstens, Chris Chameleon, Sipho “Hotstixs” Mabuse, and Kahn Morbee from indie-pop group The Parlotones.

The song, released as a radio-only single, is also included on a new benefit album – “Spirit of the Great Heart” – which will raise money for children affected by South Africa’s HIV/AIDS pandemic.

2008 Golden Globes Roundup

Mon, 14 Jan 2008 09:54:19 -0000

Written by Crystal A. Johnson

There may have been no red carpet, acceptance speeches, or flash of cameras for the winners of the 2008 Golden Globe Awards, but Look To The Stars takes this golden opportunity to recognize some of those who were honored and nominated.

Johnny Depp won his first Golden Globe after being nominated seven times since his career began, picking up the Best Actor in a Comedy or Musical award for Sweeney Todd. Despite his dark performance, there really is a lighter side to the actor. In the past, Depp’s charitable work garnered him the Courage to Care Award for his contributions to the Children’s Hospital Los Angeles.

The Best Actress Award went to veteran Julie Christie, who was up against heavyweights such as Angelina Jolie, an outstanding supporter and contributor to charitable causes. Some of the charities she has supported include the Afghanistan Relief Organization, the Alliance For The Lost Boys, Fran Drescher’s Cancer Schmancer Movement, Doctors Without Borders, and the Daniel Pearl Foundation.

Daniel Day Lewis won Best Actor for his performance in “There Will Be Blood”, beating out celebrity humanitarians George Clooney and Denzel Washington. Like Jolie, Clooney is a major force in trying to make the world a better place, and he is a noted supporter of Cinema For Peace, Make Poverty History, Rock For Darfur, United Way, and the World Food Programme. Washington has spent time visiting wounded soldiers at Fisher Houses, hospitals which provide housing for injured soldiers’ families at little or no cost, and once made a large donation to the Fisher House Foundation. He is also the spokesperson for the Boys’ and Girls’ Clubs of America, honorary chairperson for Save Africa’s Children, and a founding member of the Nelson Mandela Children’s Fund.

Australian-born Cate Blanchett took home the gold in the category for Best Supporting Actress. Charities Blanchett supports include the Australian Conservation Foundation, Kids Help Line, and SolarAid. In the past, Blanchett filmed a special appeal for SolarAid that was screened at the Hay Festival. The video is available to view on YouTube.

Queen Latifah took home the Golden Globe award for Best Actress in a TV Movie/Miniseries, for her role in “Life Support”. A supporter of several charities, Queen Latifah once helped design a pair of shoes for the Stuart Weitzman charity shoe auction benefiting ovarian cancer awareness and research, and has been involved with Citymeals On Wheels and the Harry Holmberg Memorial Foundation.

Jeremy Piven beat his “Entourage” co-star Kevin Dillon to win his second award for Best Supporting TV Actor. Piven once hosted the fourth annual Fashion Rocks event, which benefited Alicia Keys’ Keep A Child Alive Foundation.

Congratulations to all the winners and the nominees for all the work that you do in front of the camera and behind the scenes to inspire a better world.

Alicia Keys - As I Am

Fri, 28 Dec 2007 09:02:56 -0000

Written by Tim Saunders

Pop star and philanthropist Alicia Keys has written a personal message for fans – “Don’t Forget Africa”.

The message, published in the December issue of Seventeen magazine, urges fans to support Keep A Child Alive, the charity Keys co-founded in 2002 to raise support and money for children affected by AIDS in Africa.

“Keep A Child Alive funds the testing and treatment of HIV/AIDS in Kenya, Rwanda, and Uganda,” said the 26-year-old singer in her message. “One hundred percent of the donations go to clinics and orphanages in Africa and India. By visiting www.keepachildalive.org, and by starting a chapter in your high school or college, you can help save lives. You don’t want to grow up and say ‘How could millions of people be allowed to die from this illness when all the tools were there to prevent it?’”

HIV/AIDS has become a true pandemic on the African continent, and in the last 25 years it has left 28 million dead and 15 million orphaned. It has wiped out whole communities, it threatens economic infrastructure, and continues to ravage families. It is an issue close to the Grammy winner’s heart.

“AIDS is 25,” she said in 2006. “As am I. And when I think that AIDS has been around my entire life, a mix of sadness, compassion and anger overcomes me. While the statistics on AIDS are staggering, especially in Africa, we cannot allow their magnitude to immobilize us into inactivity. Rather, we must harness our sadness and anger into action!”

Born as Alicia J. Augello-Cook in Harlem, New York, the singer got her nickname of Keys as a seven year old, when she showed a natural talent on the piano. But life in the Bronx was tough, and Keys describes herself as an “only child, a lonely child”, living in an area “cluttered with crime, dark alleys, drug dealers, pimps, prostitutes, and X-rated movies”.

“My father just wasn’t there, and didn’t live close by,” said the singer. “And since my mother worked so hard, I was on my own a lot.”

She took solace in her piano and music, and in 2001, at the age of just 19, Alicia Keys released her debut album, “Songs In A Minor”. Five Grammy Awards (and over 12 million album sales) later, Keys returned with “The Diary of Alicia Keys” in 2003, “Unplugged” in 2005, and “As I Am” in 2007.

It has been a meteoric rise for the young singer, but unlike many in the industry who acquire such heady fame at such a young age, Keys has managed not just to keep both feet on the ground, but also to use her fame to help those less fortunate. She co-founded Keep A Child Alive after visiting countries such as Uganda, Kenya, and South Africa, and is also a spokesperson for Frum Tha Ground Up, a charity dedicated to inspiring and motivating American youths to achieve success on all levels.

“Keep striving for your dreams and your vision,” she said on the Frum Tha Ground Up website. Even when you feel that nobody else feels what you’re going through and all you see is negative, just keep on keeping on. There comes a point and time when you are no longer a victim of your circumstance, and you can’t blame your parents or anybody else for whatever’s going on in your life. It’s only you… you can be whatever you wanna be, you just have to believe it. Say this is who I am, and you will grow into the person you want to become.”

Keys’ positive outlook on life has flowed like a river through her songs, and has been reflected in her appearances at the New Jersey Live Earth concert, the Philadelphia Live 8 concert, as well as several concerts to benefit victims of Hurricane Katrina. In December 2007, she also appeared at the Nobel Peace Prize concert in Norway to honor Al Gore, alongside Kylie Minogue, Annie Lennox, Melissa Etheridge, and KT Tunstall.

But the AIDS pandemic in Africa is her greatest concern, and she has appeared at many events and concerts to raise awareness of the issue. She even recorded a duet of Peter Gabriel’s “Don’t Give Up” with Bono for World AIDS Day 2006, with all proceeds going to Keep A Child Alive.

“We must come together – individuals, governments, corporations, philanthropists and artists – as one and fight for the rights of children and families suffering unnecessarily from this dreadful disease,” she told guests at the 16th International AIDS Conference in Toronto in 2006. “We must never give up until AIDS treatment and realistic prevention messages go hand in hand across the world; until we realize that keeping mothers alive is critical to the well being of the world’s children; and until we can stand together and say, “We did not sit idly by and watch an entire continent perish.”

As well as being a singer and philanthropist, Alicia Keys is a role model and actively pursues issues she feels moved about. She urges her fans to “be generous, be courageous, be cool, be volunteers, be heartfelt, be global, be respectful, be child friendly, be compassionate, and be human.”

She has faced adversity and come out with a desire to help others, using her own experiences to illustrate the importance of positive thinking.

“Life is adversity, something that is trying to get in your way or hold you down. Obstacles are gonna come every day. Don’t get it twisted, don’t think because you have your mother and father and a ‘traditional family’ that you won’t face adversity. It’s not just facing adversity, because we all do that, it’s how you overcome it that defines who you are.”

For more information on Alicia Keys, visit www.aliciakeys.net.

Bono Awarded For AIDS Work

Mon, 29 Oct 2007 10:32:08 -0000

Written by Tim Saunders

Nobel Peace Prize nominee Bono has received an award at an AIDS charity event in New York.

The U2 frontman was honored for his humanitarian work at The Black Ball, a ceremony held at the Hammerstein Ballroom on October 25 to raise money for the Keep A Child Alive foundation, a non-profit organization that provides treatment to AIDS victims in Africa.

The sparkling evening of cocktails, dinner, and rare musical performances was organized and co-hosted by Alicia Keys, a Global Ambassador for the foundation, who described Bono as “an amazing man [who] works tirelessly at really having a cause and fighting for it. He is an inspiration and single-handedly made it cool to have something to speak about.”

“Rock stars always want to do two things,” said Bono, who was honored to accept the award but insisted he would rather be giving out the accolades. “They want to have fun and change the world. If you can do both at the same time, you’re OK.”

The event, which featured performances by Gwen Stefani and Sheryl Crow, as well as by Bono and Keys, attracted a host of celebrities who are both known for their support of the foundation and who wanted to show their respect for Bono’s work. David Bowie, Jay-Z, P. Diddy, Petra Nemcova, and members of Green Day were all spotted during the evening.

“This is an awesome opportunity to step up out of compassion and try to do the smallest of things,” said Crow, a few minutes before performing a duet with Keys. “Just to play some music and raise some money. I’m really proud of Alicia for doing it, and obviously I’m a huge fan of Bono and all the work he’s done.”

“I love Bono,” added Keys, who teamed up with the Irish singer in 2005 to record a version of Peter Gabriel’s “Don’t Give Up” for Keep A Child Alive. “I really respect what he has done for Africa, and how he has used his fame to do good in the world. I hope I can do half as much in my life. Keep A Child Alive is my passion and heartfelt mission. I believe AIDS is the most important issue we face, because how we treat the poor is a reflection of who we are as people. I urge everyone to recognize the extreme disaster Africa is facing.”

Africa currently has 12 million AIDS orphans, and less than 5% of the population has access to life-saving anti-retroviral treatment. It is estimated that there are 40 million people infected with the disease, 3 million of them children, with 700,000 more children becoming infected every year. Through its fundraising, Keep A Child Alive has funded several AIDS clinics in Africa, saving lives in Kenya, Durban, Johannesburg, Kigali, Rwanda, Addis Ababa, Ethiopia, and Uganda. They also provide funds for the Agape Orphanage and the Go Go Grannies in South Africa. Keep A Child Alive is a partner of the ONE Campaign, which aims to help Americans to work against the worldwide emergency of AIDS and extreme poverty.

“I am a Global Ambassador for Keep A Child Alive,” said Iman, who co-hosted the Black Ball with Keys. “So it is something I have been doing for quite a while. I am from Africa, and there are a lot of orphan children in Africa whose parents have died from AIDS, and also there are a lot of kids infected with HIV. So we want to provide the drugs that are available in the West, and to make them affordable for poor countries as well, especially the continent of Africa.”

More information on Keep A Child Alive, whose Global Ambassadors also include Liv Tyler and Jessica Alba, can be found at www.keepachildalive.org.

Paris Heads To Rwanda

Thu, 18 Oct 2007 08:51:20 -0000

Written by Tim Saunders

Paris Hilton is to head to one of the poorest countries on the planet to raise awareness of child poverty.

Plans have been confirmed for the 26 year old socialite and heiress of the Hilton Hotel chain to travel to Rwanda next month, as part of her image makeover following her brief stint in jail in June.

“I’ll be going in November, after I get back from filming my movie,” said the star of “A Simple Life”, who is currently making “Repo! The Genetic Opera” with director Darren Lynn Bousman. “There’s so much need in that area, and I feel like if I go, it will bring more attention to what people can do to help.”

The trip is being undertaken in conjunction with Playing For Good, a charity dedicated to children’s issues set up a year ago by Scott Lazerson. Playing For Good was founded as a way to inspire and help businesses and celebrities to get involved in philanthropic work, and has attracted the support of stars such as Eva Longoria, Fran Drescher, and Goldie Hawn. Events organized by the charity in the past year have raised money for Millennium Promise Alliance, Keep A Child Alive, Spread The Net, and The Hawn Foundation. Lazerson plans to film Hilton’s journey to the war-ravaged nation and sell it as part of a new reality show, “The Philanthropist”, which will feature various celebrities on missions to help the world’s poor.

“She’s using her celebrity status and the cameras that follow her for the good of the world,” he said.

Thirteen years ago, the African nation of Rwanda was the scene of one of the worst massacres witnessed in recent history, when the Hutu-led military slaughtered almost a million Tutsis, in a country with a population of only 9 million people. Today, the political situation remains unstable, although President Paul Kagame is currently restructuring the Government to form a more secure country.

“I’m scared, yeah. I’ve heard its really dangerous,” said Hilton, regarding the trip to a country with an average life expectancy of 39 years, and where only 41% of the population has access to safe drinking water. “I’ve never been on a trip like this before.”

Hilton’s trip will last for five days, and is the first step in the shedding of her old persona, a promise she made to herself and the world in June.

“Before, my life was about parties – it was a fantasy,” she said. “But when I had time to reflect, I felt empty inside. I want to leave a mark on the world. I want to visit more countries where poverty and children’s issues are a big concern. I know there’s a lot of good I can do just by getting involved and bringing attention to these issues.”

Also as part of her new image, Hilton plans to make her new home in Beverly Hills more eco-friendly.

“I just bought the house,” she said. “I haven’t been able to work on it yet. But I intend to.”

Keys, Lee Help Keep Children Alive

Tue, 10 Jul 2007 11:56:19 -0000

Written by Myrlia Purcell

A group of dedicated charity workers teamed up with Spike Lee and Alicia Keys to help save children in Africa through an auction of modern technology and celebrity glamour.

Determined representatives of Keep A Child Alive were the first in line at Apple’s SoHo store in New York in order to purchase the first highly anticipated iPhone. They arrived at 7 a.m. on Tuesday, June 26 and maintained their prized place by sharing shifts over the four days of waiting. Director Spike Lee personally purchased the first phone on behalf of the charity when they went on sale Friday, June 29th.

The organisation, which gets anti-retroviral treatment to children infected with AIDS in Africa, then offered the iPhone to the highest bidder, along with two Jawbone Bluetooth headsets, two round-trip domestic airline tickets, and two VIP passes to the “Black Ball” charity concert in New York. Keep A Child Alive Ambassador Alicia Keys will leave a personalized voice mail greeting on the phone, and will present it to the winner at the ball honoring Bono this October.

The winning bid at the auction, which ended July 6th, raised $100,000, and 100% of the proceeds go to the organization. Elizabeth Santiso of Keep A Child Alive commented, “We’re thrilled, this iPhone is saving thousands of lives in Africa. We’re so grateful to all of the people who contributed their time, money and energy on behalf of the cause.”

Vanity Fair Charity Issue Edited By Bono

Mon, 25 Jun 2007 12:35:00 -0000

Written by Saskia Akyil

Bono is putting his philanthropic energy into Vanity Fair’s July 2007 special issue about Africa. The issue has 20 different cover photos of high-profile individuals, all taken by renowned photographer Annie Liebowitz.

The magazine includes information about the issues and charities supported by actors, athletes, models, politicians, musicians, activists, and billionaire philanthropists, all of whom are using their celebrity status and the publicity they receive to bring attention to the complex set of problems faced by the inhabitants of Africa.

Africa is a continent with great need, and has been given a disproportionately low amount of attention and aid from wealthy nations. It is the first Vanity Fair issue to have a guest editor, and Bono’s highly publicized commitment to aiding Africa makes him an obvious choice for editor of this issue. In recent years, celebrities have used their status to bring a great deal of attention to Africa.

The covers of the Africa issue include portraits of: Bono, Barack Obama, Queen Rania, George Bush, Condaleeza Rice, Muhammad Ali, Desmond Tutu, Brad Pitt, Djimon Hounsou, Madonna, Maya Angelou, Chris Rock, Warren Buffett, Melinda & Bill Gates, Oprah Winfrey, George Clooney, Jay-Z, Alicia Keys, Iman, and Don Cheadle.

The issue features numerous in-depth articles about a variety of subjects concerning Africa, including: Kenya; Desmond Tutu and the fight for equality in South Africa and worldwide; Tunisia’s success and the threat of Islamic extremism; the role of China in fueling some of the conflict in Africa; Jeffrey Sachs dream of how to eradicate extreme poverty; the consumer-action strategy of (Product) Red to make miracle AIDS treatment drugs accessible to the millions who need them; the role of the Congo’s blacklisted airline pilots in keeping trade flowing; Bill Clinton’s stories of Nelson Mandela; African music; Africans defying the status quo of poverty, disease, and corruption; suggestions for platform topics for the US 2008 presidential election; the genetic data that links all people on Earth to Africa; identifying the current literary talents of Africa; Princess Diana’s post-divorce charity work, in particular her mission to ban land mines; and the Africa connection of the high-profile individuals on Vanity Fair’s July 2007 issue covers.

The Vanity Fair website offers links and information about Africa, charities that benefit the continent, and full-text versions of some of the articles.

Paltrow Offers Face To African AIDS Charity

Fri, 11 Aug 2006 20:14:34 -0000

Written by Steve Purcell

Gwyneth Paltrow has joined a number of top celebrities by adding her support to charity Keep A Child Alive, which fights AIDS in Africa.

The actress is appearing in a print advertisement for the charity, in which she urges readers to donate money in order to “pay for lifesaving AIDS drugs that can keep a child, a mother, a father, a family alive”.

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