Look To The Stars News: Make Trade Fair

Colin Firth Helps Oxfam Food Drive

Mon, 28 Jul 2008 15:30:00 -0000

After disappointing results from the latest G8 Summit in Japan, Oxfam is organizing a desperately needed food drive for Africa’s east region. Actors Colin Firth, John Hannah, and Daniela Nardini are campaigning for Britons to answer Oxfam’s call.

As food prices continue to rise, the people of Eritrea, Ethiopia, Somalia and Kenya are finding it increasingly difficult to feed themselves, millions verging on destitution.

A Make Trade Fair campaigner since 2002, Colin Firth is a vigorous supporter of Oxfam projects.

“It’s devastating to hear that these people are facing another food crisis,” he told The Press Association. “A dangerous storm of factors – drought, conflict, grinding poverty and skyrocketing food prices – have stacked on top of each other and are pushing people over the edge. Malnutrition rates have spiked and children grow ever hungrier each day.”

Frustrated with the Summit results, Oxfam International Executive Director Jeremy Hobbs said, “Several governments championed steps to tackle the crucial issues sitting on the G8 agenda, but in the end this summit did not deliver the breakthroughs that are so urgently needed. The consensus reached was shallow at best… Rich country biofuels are a major cause of the global food crisis at this moment, yet the leaders barely mentioned them and blithely continue to burn food in their cars. It’s like discussing the Titanic but failing to talk about the iceberg.”

“Oxfam desperately needs the support of the British public,” says Firth, “to help avert catastrophe and keep people alive.”

See Oxfam’s Big Heads video here

Colin Firth - Pride And Philanthropy

Thu, 06 Dec 2007 08:53:28 -0000

Written by Tim Saunders

“Fame hasn’t got much use to anybody really, except for getting upgraded tables in restaurants.”

These are the words of British actor Colin Firth, who believes more celebrities should use their stardom to highlight good causes.

At Look To The Stars, we believe it is important to highlight the work that celebrities carry out to support charities and good causes. It is all too easy to be cynical and think to yourself that the stars only use their so called “good work” to bolster public opinion and their own fame, but the more you dive into the topic, the more you find that this just is not true. Firth is a perfect example of someone who, in his own words, “puts my money where my mouth is” and prefers to get involved with issues he believes are worthwhile.

“I think you can have a profile and you can also use it as a tool,” said the 47-year-old actor. “One is increasingly aware that there are too many people trying to get heard in the world, and there are all too many people who are heard too easily but have absolutely nothing to say. If you can try to be a vessel for [those without a voice], then I don’t see what’s wrong with that.”

Born in Hampshire, England, Firth has become the benchmark for the perfect English Gentleman in modern film, and is perhaps best known for his portrayal of Mr Darcy in Jane Austin’s Pride And Prejudice. It seems that for almost every role he takes on, from the almost tragically over-mothered Mark Darcy in Bridget Jones Diary to love
struck writer Jamie Bennett in Love Actually, female movie-goers fall over themselves to look up into his smoldering eyes.

But Firth is not the kind of actor who is scared to get his hands dirty out in the real world. A passionate supporter of Oxfam and its Make Trade Fair initiative, Firth has both feet planted firmly on the ground.

“I suppose what attracts me to Oxfam is that I trust them,” said the actor. “I have been helping Oxfam out a little bit for about 5 or 6 years now. Oxfam is a household name in England. You grow up with Oxfam. It’s a very, very big fixture in life. Basically, they are not a charity in the conventional sense of the word – they are not just about raising money and throwing it at problems. It’s about actually trying to raise the awareness that we are very much connected with some of the stuff that goes on in far-away places.”

Firth, who divides his time between London and Italy, is also extremely vocal in his support of Amnesty International. Early in 2007, the actor intervened in the deportation of a Congolese nurse from Britain. Firth, whose mother is the president of an asylum-seekers support group, firmly believes that people should not be deported from a country if there is a strong chance they will be murdered when they reach their destination.

“To me, it’s just basic civilization to help people,” he said during the court case involving the nurse. “I find it incredibly painful to see how we dismiss the most desperate people in our society… it makes me furious.”

Along with his wife, Livia, Firth also produced a film called “In Prison My Whole Life” to highlight the plight of prisoners on death row in America.

Firth is a supporter of Survival International, and in 2003 openly condemned the Botswana government for evicting Gana and Gwi bushmen from the Central Kalahari Game Reserve.

In 2006, Firth won the title of Campaigner of the Year, an honor voted by the senior editors of The Economist and advisors drawn from the European Union community. The award was primarily for the work Firth has done with Oxfam’s Make Trade Fair campaign, in which the actor engaged in meetings with politicians from all around the world, including the head of the World Trade Organization.

His involvement in the initiative led the star to found Café Progreso, a chain of fair trade co-operative cafes in London. Profits from the sale of coffee in the cafes are shared directly with farmers in coffee growing regions.

“The failure so far of the governments of so many of the world’s most powerful countries, in the face of such egregious unfairness, to make the slightest progress on the issue of fair trade is hard to explain,” said the actor, who also lobbied against Starbucks on behalf of Ethiopian coffee farmers to own the trademarks of their own specialty coffees.

Café Progreso has now led Firth to open Eco Age, an eco-friendly shop in Chiswick, London. The store, lit and heated by sunlight, is fully self-sustainable and offers shoppers the chance to buy commodities that are completely environmentally friendly.

“It’s all about rethinking our habits,” said Firth just before the shop opened to the public. “A huge number of people support the idea of eco-living, but don’t know what to do next.”

Firth’s three-storey shop offers a huge array of eco items, ranging from a bamboo computer to recycled pencils, solar mobile phone and MP3 chargers, natural paint and wallpaper, environmental kitchen appliances, Estonian Christmas decorations, and coat hangers recycled from old chairs.

The venture sits well alongside Firth’s other work, which includes being patron of Out Of The Blue, a theatre that provides the opportunity for disabled and non-disabled young people in the south of England to perform onstage together. But although he occupies himself with philanthropic work, Firth still worries the public may soon suffer from what he calls “celebrity aid work fatigue”.

“I’m not against the idea of celebrities using what they have to raise awareness, “ he said recently. “But you have to be very circumspect about how you employ it.”

Colin Firth’s next movie, “St. Trinian’s”, will be released in England on December 21.

It's Never Too Crowded For Charity

Fri, 19 Oct 2007 10:35:18 -0000

Written by Tim Saunders

Half of the band is American, yet they originated in Australia, and the lead singer is a New Zealander. Veteran pop band Crowded House can truly be considered as one of the most international music groups ever to grace the airwaves. And even though they are currently halfway through a world tour to promote their latest album, they still find time to be part of a new collaborative CD to raise money for Oxfam.

“The Cake Sale” (CD /MP3) is a new record featuring a loose and expansive collective of musicians and writers, including Crowded House founding member Nick Seymore, who have combined to create a 9 song CD of previously unreleased recordings. Profits from the album, which also features Nina Persson from The Cardigans, Damien Rice, and Snow Patrol, will go to Oxfam’s Make Trade Fair campaign, as well as to their overseas program work. It was released in Britain in September, where it has already raised almost $300,000, and was made available in the US on October 16.

Crowded House formed in 1984, as a result of the demise of an earlier band called Split Enz. Ex-Enz singer/songwriter Neil Finn, and drummer Paul Hester, joined bass player Nick Seymore to form the new band, then travelled to Los Angeles. There they were signed to Capital Records. Over the next 12 years, the band released four albums, and garnered a loyal fan base with a strong repertoire of hits on both sides of the Atlantic, including “Don’t Dream It’s Over”, “Weather With You”, and “Four Seasons In One Day”.

In 1996, the band called it a day, and played a final Farewell To The World concert to 120,000 people in front of the Sydney Opera House. Proceeds from what many regard as one of the most emotional gigs ever all went to the Sydney Children’s Hospital.

The following years saw the members of the group pursue new musical directions. Finn released two solo albums, and also travelled to Africa with Oxfam, a trip that resulted in him becoming an Oxfam Ambassador. In 2005, he was part of Oxfam’s Big Noise program, an international petition of more than 10 million signatures which called on decision makers to change unfair global trade rules so that people in developing countries have the chance to work their way out of poverty. He has since been part of a number of concerts to raise money for Oxfam, and also took time time entice his fellow New Zealanders to be a part of Oxjam in October 2007.

“You can do something,” said 49 year old Finn. “You can use your voice and tell the world that we won’t stand for people living in poverty any more. It’s not just about charity, it’s about justice. So stand up. Get singing, get playing. Make as much noise as you can and support Oxjam.”

Finn, who was awarded an OBE in 1993 for services to New Zealand music, also supports other charities in his native country, often contributing to celebrity auctions. One of the most popular of these is the annual auction held for the Raukatauri Music Therapy Trust, New Zealand’s only dedicated music therapy centre catering for special needs children. In 2005, the hand-written lyrics to his most popular songs raised $15,000 for the charity.

In February 2007, Neil Finn played a charity show for Scope, England’s largest organization for people living with cerebral palsy. The concert was held at Stowe School in Wales, and also featured Aussie rocker, Jimmy Barnes. The event was followed by a celebrity auction featuring items donated by Robbie Williams, Kylie Minogue, Elton John, and Australian cricketer, Shane Warne.

2007 also saw the reforming of Crowded House as a band, with the release of their new album, “Time On Earth”. The album, dedicated to the memory of drummer Paul Hester, went straight to the top of the charts in Britain, Australia, and New Zealand, and was in the top twenty in many parts of Europe. One of the first gigs the band played together to promote the album was Hyde Park Calling, a benefit concert festival held in London on June 23 and 24. Organized in conjunction with Hard Rock Cafe, it was the first concert in the second annual Ambassadors of Rock Tour, a global concert series featuring top artists and bands, benefitting charities worldwide. The London concert, which also featured Peter Gabriel, Chris Cornell, and Aerosmith, raised funds for the Nordoff-Robbins Foundation, a charitable organization that provides music therapy to autistic children, and Global Angels, a charity that acts as an umbrella fundraising mechanism for children’s projects throughout the world.

A few weeks later, Crowded House played at the Live Earth concert in Sydney, closing the show in memorable fashion, despite a power failure that meant most of their set was played in the dark.

“It feels right to us that the band should re-emerge at this time,” said Finn before the Live Earth concert. “We aim to make this show as vital and spirited as what has come before.”

More information about “The Cake Sale” album, which Hot Press describes as being “the album other charity records aspire to be”, can be found at www.thecakesale.com, and the official Crowded House website can be viewed at www.crowdedhouse.com.

Look To The Stars News: Make Trade Fair

Colin Firth Helps Oxfam Food Drive

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Colin Firth - Pride And Philanthropy

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