Look To The Stars News: Leonardo DiCaprio Foundation

Leonardo DiCaprio: A Big Green Help

Thu, 26 Mar 2009 12:30:00 -0000

In recognition for his significant and visible contribution toward helping the environment, and for inspiring kids to do the same, Nickelodeon will honor multi-Academy Award-nominated actor and environmental activist Leonardo DiCaprio with the first-ever “Big Green Help Award” at this year’s Kids’ Choice Awards on Saturday, March 28, at Pauley Pavilion on the UCLA campus in Los Angeles, Calif.

Nickelodeon’s 22nd Annual Kids’ Choice Awards — featuring host Dwayne Johnson — will honor kids’ favorites from the worlds of film, music, sports and television in a star-studded live event.

The award — which will be presented to DiCaprio by longtime friend and fellow friend of the planet Cameron Diaz — is part of Nickelodeon’s Big Green Help campaign — a multiplatform, global pro-social campaign designed to empower kids to take action on the environment and connect them to energy saving and earth-friendly activities in their everyday lives. Created for the more than half of U.S. kids who say they are concerned about the environment, The Big Green Help aims to fashion a new generation of environmentalists for whom green will become not only a cause, but a way of life.

Leonardo DiCaprio has been a tireless promoter of green causes and events, and an avid environmentalist. He established the Leonardo DiCaprio Foundation in 1998 to foster increased awareness of environmental issues, and served as global chairman of Earth Day 2000.

DiCaprio recently co-wrote, co-produced and narrated the documentary The 11th Hour, which touches on the world economy, politics, personal transformation and environmental consciousness. DiCaprio is on the board of trustees of the Natural Resources Defense Council (a Big Green Help partner) and Global Green USA.

Kids can join DiCaprio to help better the environment by pledging on www.nick.com/biggreenhelp. On Earth Day (April 22, 9 p.m. ET/PT), Nickelodeon will “Power Down” for 60-seconds, celebrating the nearly two million kid-pledges to-date, and symbolizing kids’ commitments to be more environmentally conscious. On-screen messaging will ask kids to simultaneously turn off their lights and unplug their gadgets and devices signaling their year-long promise to engage in real-world environmental action. When they power back up, kids can go online and find real-world tactics they can take to help the environment.

Leonardo DiCaprio Honored By Cinema For Peace

Tue, 10 Feb 2009 12:30:00 -0000

Written by Delinda Lombardo

The charity gala event Cinema For Peace has attracted numerous politicians and celebrities in Berlin this week in support of the organization’s goal of promoting peace and international understanding through film.

Most notably, Leonardo DiCaprio received an award for his efforts in backing the documentary “The 11th Hour.” As a special honoree, DiCaprio was presented with the International Green Film Award presented by BMW by Mikhail Gorbachev. The award offers a platform for environmental activists to raise public awareness for environmental issues and comes with a $250,000 donation for an environmental foundation or film project.

DiCaprio has become known as one of the hardest working environmentalists in Hollywood. He’s is a board member of Global Green USA and the National Resources Defense Council, and also set up the Leonardo DiCaprio Foundation to help draw attention to environmental issues.

His support is both creative and financial; he’s financed and produced short films on the subject of environmental protection, including “Global Warming” and “Water Planet,” as well as, of course, the environmental documentary film “11th Hour.” He is also planning to develop an eco-friendly resort in Belize in Central America.

The Cinema for Peace award has previously been given to Catherine Deneuve, Roger Moore, Christopher Lee, Liza Minnelli and Sir Peter Ustinov, Susan Sarandon, Richard Gere and Milla Jovovich.

Leonardo DiCaprio Makes Time For Charity

Thu, 15 Jan 2009 14:00:00 -0000

Written by Tim Saunders

Leonardo DiCaprio always has time for the environment, and now he can prove it with his new appointment as Ambassador for watchmaker TAG Heuer.

The 34-year-old actor has agreed to take over the role from Brad Pitt, and will wear a US$4,000 Carrera Day-Date watch in new print ads for the company this spring. Proceeds from the photoshoots will go to some of the major environmental causes DiCaprio supports, such as the Leonardo DiCaprio Foundation – a non-prof he established to foster awareness of environmental issues through participation with organizations such as Natural Resources Defense Council, Global Green USA, the International Fund For Animal Welfare, and National Geographic Kids.

“It is a great day when a company as respected as TAG Heuer explores a different way to do business—selling products and giving back at the same time,” he said. “I’m very excited to start this new partnership, and look forward to a long relationship with TAG Heuer… TAG and I will be making donations to some of the most influential and effective environmental organizations around. Each and every day, these organizations are doing important work to ensure our planet’s resources future generations. Hopefully, our donations will help expand their reach and raise their profile.”

DiCaprio has made several films to educate the public about environmental issues, including 11th Hour. He also serves as the Honorary Chairman of the Board of Directors of the Pacific Palisades-based Reef Check Foundation. Last year he joined forces with Swiss watch manufacturer Jaeger-LeCoultre to confront global environmental issues and promote eco-friendly causes by creating the “Time to Care” program to benefit the Leonardo DiCaprio Fund at the California Community Foundation.

Look To The Stars News: Leonardo DiCaprio Foundation

Leonardo DiCaprio: A Big Green Help

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