Richard Branson's African War Room

Wed, 28 Nov 2007 08:08:42 +0000

Sir Richard Branson is directing attention towards Africa’s medical crisis. Branson’s Virgin Unite, the charitable arm of the Virgin group, has formed a new “war room” to research worthwhile practices on the continent and make them cost-effective. They have already sought out the ‘best of the best’ grassroots charitable organizations to help them.

Branson is no stranger to solving problems in unusual ways. His Heavens Angels program, launched last June, sends “health workers on motorbikes into remote areas to deliver medication, materials and advice.”

Thousands of people die everyday in Sub-Saharan Africa from diseases that could be prevented or at least treated if patients had better access to healthcare. Heaven’s Angels is addressing this, and the program’s unconventionality is generating funding and awareness.

Look To The Stars News: Heavens Angels

Richard Branson's African War Room