Look To The Stars News: Declare Yourself

5 Friends Voting Video Makes A Comeback

Thu, 30 Oct 2008 16:30:00 +0000

Hollywood is a land of sequels – and so be prepared for another one. Hot on the heals of last month’s 5 Friends video organized by Declare Yourself comes 5 Friends 2.

With only days until the US elections, a new video has been produced to encourage people to get out and vote, with stars such as Orlando Bloom, Tom Cruise, Cameron Diaz, Leonardo DiCaprio, Snoop Dogg, Harrison Ford, Julia Roberts, Ben Stiller, Will Smith, Steven Spielberg, Justin Timberlake, Zach Braff, Colin Farrell, Neil Patrick Harris, Scarlett Johansson, Shia LeBeouf, Tobey Maguire, Ryan Reynolds, and Jason Segal making an appearance.

Along with a selection of people off the street, the stars say exactly why they are voting.

Celebrity Endorsement Pulls Young Voters

Wed, 22 Oct 2008 11:30:00 +0000

A new study has revealed how celebrity endorsement can encourage young people to vote.

“Celebrities have the power to motivate civic engagement regardless of their own grasp of the issues at hand,” reported a study by Washington State University published in the Mass Communication and Society journal. “Celebrity endorsed campaigns successfully lowered complacency and helped young people believe in their own impact on the political system. Young people got involved at higher levels and became increasingly aware of societal issues.”

According to the study, initiatives from stars such as Jessica Alba – who recently featured in several ad campaigns for Declare Yourself – as well as Christina Aguilera and Beyoncé Knowles have influenced the youth vote in America. 44% of newly registered voters in 2004 were between 18 and 25.

Hollywood Urges US To Vote

Thu, 02 Oct 2008 15:30:00 +0000

A host of the brightest stars in Hollywood have joined forces in a new video encouraging people to vote in the upcoming US elections.

The 5-minute film, which is called 5 Friends and can be viewed here, features appearances from Amy Adams, Tatyana Ali, will.i.am, Jennifer Aniston, Kevin Bacon, Maria Bello, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Djimon Hounsou, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Esai Morales, Natalie Portman, Giovanni Ribisi, Sarah Silverman, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.

The video, which uses a little bit of reverse psychology to get people to the polls, was organized by Declare Yourself, a national nonprofit campaign initiated in 2004 to energize and empower a new movement of young voters.

Death Cab For Cutie Offers Free Concert

Fri, 12 Sep 2008 11:30:00 +0000

Death Cab for Cutie is offering to play a free gig at the college that registers the most youth voters for the upcoming US elections.

Any college is eligible, and students are also eligible for scholarships by signing up their friends. The initiative is being supported by the Ultimate College Bowl – a voter registration drive that unites the nation’s largest voter registration organizations and aims to get every US college student to register and vote in the 2008 election – and is also being supported by Declare Yourself, WhyTuesday?, and Headcount.

In addition to winning the concert, there are also six $10,000 scholarships up for grabs to the students who are directly responsible for registering the most of their friends, as well as 15 Guitar Hero 2 video game set-ups (hardware and software) to the top 15 students.

Jessica Alba Wants You To Declare Yourself

Thu, 11 Sep 2008 15:30:00 +0000

Actress Jessica Alba has appeared in a new advertisement and public service announcement aimed at energizing young adults to register and vote in the 2008 US election.

The 27-year-old actress – who appears in the adverts naked and wrapped in black electrical tape – is part of the “Only You Can Silence Yourself” campaign being run by Declare Yourself, a non-profit organization initiated in 2004 to energize and empower a new movement of young voters.

“If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself,” she said. “I really don’t see the point in not registering to vote. We sign up for MySpace pages and Facebook pages, and download music off the internet. The least people can do is register to vote online, actually making a difference in their world, not just making their lives a little bit cooler. It makes more sense to spend your time making a change in society—and it actually doesn’t take that much time! It takes more time to make a music playlist than it does to register to vote.”

Celebrities Put Their Votes Where Their Hearts Are

Thu, 07 Feb 2008 11:44:00 +0000

Celebrity endorsement and music have been essential features of political campaigns for the last 70 years. One of the earliest examples dates back to 1932, when Franklin D. Roosevelt used “Happy Days Are Here Again” as the theme song to his first presidential campaign. It eventually became the unofficial anthem for the Democrats, was used for years afterwards, and set a new standard in the way elections were campaigned.

Jump forward to 1960 and you find crooner Frank Sinatra openly supporting the presidential campaign of John F. Kennedy by singing a specially revised version of “High Hopes”. Jump forward further and you will hear the Republicans of 1988 singing the chorus of Bobby McFerrin’s “Don’t Worry, Be Happy” (although McFerrin later asked them to stop using it).

And who can forget Bill Clinton blowing his saxophone along to Fleetwood Mac’s “Don’t Stop” in 1992?