Look To The Stars News: Declare Yourself

5 Friends Voting Video Makes A Comeback

Thu, 30 Oct 2008 16:30:00 -0000

Hollywood is a land of sequels – and so be prepared for another one. Hot on the heals of last month’s 5 Friends video organized by Declare Yourself comes 5 Friends 2.

With only days until the US elections, a new video has been produced to encourage people to get out and vote, with stars such as Orlando Bloom, Tom Cruise, Cameron Diaz, Leonardo DiCaprio, Snoop Dogg, Harrison Ford, Julia Roberts, Ben Stiller, Will Smith, Steven Spielberg, Justin Timberlake, Zach Braff, Colin Farrell, Neil Patrick Harris, Scarlett Johansson, Shia LeBeouf, Tobey Maguire, Ryan Reynolds, and Jason Segal making an appearance.

Along with a selection of people off the street, the stars say exactly why they are voting.

Even Sacha Baron Cohen makes an appearance as Borat.

“What you do inside a voting booth is a secret,” he says as only Borat can. “Nice…!”

And they are not the only ones encouraging people to vote. Zac Efron, Monique Coleman, and the rest of the cast of High School Musical 3 have lent their voices to the Declare Yourself organization with a series of voting videos.

All the videos can be found on the Declare Yourself website. But hurry, you’ve only got until November 4 to make yourself heard and be counted.

Celebrity Endorsement Pulls Young Voters

Wed, 22 Oct 2008 11:30:00 -0000

Written by Tim Saunders

A new study has revealed how celebrity endorsement can encourage young people to vote.

“Celebrities have the power to motivate civic engagement regardless of their own grasp of the issues at hand,” reported a study by Washington State University published in the Mass Communication and Society journal. “Celebrity endorsed campaigns successfully lowered complacency and helped young people believe in their own impact on the political system. Young people got involved at higher levels and became increasingly aware of societal issues.”

According to the study, initiatives from stars such as Jessica Alba – who recently featured in several ad campaigns for Declare Yourself – as well as Christina Aguilera and Beyoncé Knowles have influenced the youth vote in America. 44% of newly registered voters in 2004 were between 18 and 25.

This year’s voters have been encouraged by a host of celebrity campaigns, such as Death Cab for Cutie’s free concert offer and the recent 5 Friends video that featured will.i.am, Jennifer Aniston, Kevin Bacon, Maria Bello, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Djimon Hounsou, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Esai Morales, Natalie Portman, Giovanni Ribisi, Sarah Silverman, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.

About 44 million people aged 18 to 29 are eligible to vote in the November 4 presidential election. If young voter turnout exceeds 50%, it will be only the third time since the voting age was lowered to 18 in 1972.

Hollywood Urges US To Vote

Thu, 02 Oct 2008 15:30:00 -0000

Written by Tim Saunders

A host of the brightest stars in Hollywood have joined forces in a new video encouraging people to vote in the upcoming US elections.

The 5-minute film, which is called 5 Friends and can be viewed here, features appearances from Amy Adams, Tatyana Ali, will.i.am, Jennifer Aniston, Kevin Bacon, Maria Bello, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Djimon Hounsou, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Esai Morales, Natalie Portman, Giovanni Ribisi, Sarah Silverman, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.

The video, which uses a little bit of reverse psychology to get people to the polls, was organized by Declare Yourself, a national nonprofit campaign initiated in 2004 to energize and empower a new movement of young voters.

“If you’re not going to vote I don’t even know what to say to you anymore,“ says DiCaprio in the video, which was shot in his home in LA. “You know you have to vote.”

Declare Yourself has also launched a new print and internet advertisement featuring Jessica Alba.

Last month the star appeared gagged and wrapped in plastic in an ad for the organization. In the new campaign, Alba appears wearing only a Hannibal Lecter-type mask called “The Muzzler.”

The advertisement can be seen at the Declare Yourself website.

Death Cab For Cutie Offers Free Concert

Fri, 12 Sep 2008 11:30:00 -0000

Written by Tim Saunders

Death Cab for Cutie is offering to play a free gig at the college that registers the most youth voters for the upcoming US elections.

Any college is eligible, and students are also eligible for scholarships by signing up their friends. The initiative is being supported by the Ultimate College Bowl – a voter registration drive that unites the nation’s largest voter registration organizations and aims to get every US college student to register and vote in the 2008 election – and is also being supported by Declare Yourself, WhyTuesday?, and Headcount.

In addition to winning the concert, there are also six $10,000 scholarships up for grabs to the students who are directly responsible for registering the most of their friends, as well as 15 Guitar Hero 2 video game set-ups (hardware and software) to the top 15 students.

Death Cab for Cutie – who talked to Look To The Stars earlier this month – attended the 2008 Democratic National Convention in Denver, Colorado, in August, where they performed at a few shows in support of Barack Obama.

The winning school will be named in November, and the concert will take place some time in the 2008-2009 academic year. More information can be found at www.ultimatecollegebowl.com.

Jessica Alba Wants You To Declare Yourself

Thu, 11 Sep 2008 15:30:00 -0000

Written by Tim Saunders

Actress Jessica Alba has appeared in a new advertisement and public service announcement aimed at energizing young adults to register and vote in the 2008 US election.

The 27-year-old actress – who appears in the adverts naked and wrapped in black electrical tape – is part of the “Only You Can Silence Yourself” campaign being run by Declare Yourself, a non-profit organization initiated in 2004 to energize and empower a new movement of young voters.

“If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself,“ she said. “I really don’t see the point in not registering to vote. We sign up for MySpace pages and Facebook pages, and download music off the internet. The least people can do is register to vote online, actually making a difference in their world, not just making their lives a little bit cooler. It makes more sense to spend your time making a change in society—and it actually doesn’t take that much time! It takes more time to make a music playlist than it does to register to vote.”

According to their website, Declare Yourself registered over one million young people in the 2004 and 2006 elections. Founded by television producer and philanthropist Norman Lear, the campaign has gathered support from a wide range of stars, including Ben Affleck, Christina Aguilera, Scarlett Johansson, Drew Barrymore and many more. Declare Yourself aims to empower and encourage every eligible 18-year-old in America to register and vote in the presidential primaries and 2008 presidential election, using the power of media partnerships, celebrity spokespeople, the sports arena, and mobile and Internet technology.

Celebrities Put Their Votes Where Their Hearts Are

Thu, 07 Feb 2008 11:44:49 -0000

Written by Tim Saunders

Celebrity endorsement and music have been essential features of political campaigns for the last 70 years. One of the earliest examples dates back to 1932, when Franklin D. Roosevelt used “Happy Days Are Here Again” as the theme song to his first presidential campaign. It eventually became the unofficial anthem for the Democrats, was used for years afterwards, and set a new standard in the way elections were campaigned.

Jump forward to 1960 and you find crooner Frank Sinatra openly supporting the presidential campaign of John F. Kennedy by singing a specially revised version of “High Hopes”. Jump forward further and you will hear the Republicans of 1988 singing the chorus of Bobby McFerrin’s “Don’t Worry, Be Happy” (although McFerrin later asked them to stop using it).

And who can forget Bill Clinton blowing his saxophone along to Fleetwood Mac’s “Don’t Stop” in 1992?

In 2008, it looks as though celebrity endorsement and music are set to be important parts of the Presidential Election once again, with a number of celebrities throwing their support into candidates’ campaigns. But although many stars are openly backing particular campaigns, their message this year has a deeper meaning.

“If we want to stop the war, if we want to get the economy better, I think that young people need to understand they have to take matters into their own hands,” said Sean ‘Diddy’ Combs. “It is really like waking up a sleeping giant.”

The 38-year-old Hip Hop star and fashion designer believes that it is more important than ever for young people to go out and vote, and that the voice of youth will be an defining factor in this year’s election.

“A lot of young people have decided that this is their future. This president is going to decide their future,” said Combs, who launched the Citizen Change campaign in 2004 to encourage young voters. “I didn’t really want to get in the political game but I wanted to see young people become empowered. That’s where my attention is at. To have an African-American man and a woman in, it’s going to go down in history as the most historical election. And I think that young people will have a hand in the result.”

Last Tuesday saw 20 states in America hold primary elections to determine the eventual Democratic and Republican nominees for president, with Senator Hillary Clinton up against Senator Barack Obama for the Democrats, and Senator John McCain against former Gov. Mitt Romney for the Republicans.

And it seems that all of the candidates have pulled together an impressive list of celebrity backers. McCain has received endorsements from Sylvester Stallone, Arnold Schwarzenegger, Jerry Bruckheimer, and Tom Selleck, while Romney is being backed by the likes of Pat Boone and Donny Osmond. On the Democrats’ side, Clinton has received endorsements from Barbra Streisand, Danny DeVito, Sally Field, Magic Johnson, Steven Spielberg, and Jack Nicholson, while Obama has attracted the support of celebrities such as Eddie Murphy, Will Smith, Halle Berry, Morgan Freeman, Jessica Biel, Usher, Edward Norton, Hulk Hogan, Robert DeNiro, and Forest Whitaker.

23-year-old actress Scarlett Johansson is another star to show her support for Barack Obama, and last week recorded a message that was played to hundreds of voters in California over the telephone. She stated in the message that a vote for the Illinois senator was the last chance to “turn a page on the polarizing politics of the past”. This was followed by George Clooney adding his name to the supporters list at the annual Oscar Nominees’ Lunch last week.

“I’ve been an Obama guy for a year and a half and I’m very excited by his campaign,” he said. “It just seems that the more time he’s out there, his numbers keep growing. So I’m very, very encouraged.”

Johansson has also showed her support by taking part in the massive new internet campaign to increase the youth vote for Barack Obama. Led by Black Eyed Peas member will.i.am, the campaign features a music video that is taking YouTube by storm. Yes We Can took the singer two days to record and film, and has attracted almost 2 million views since it was released last Friday.

The Hip Hop star was inspired to write the song after watching Obama’s speech following the Democrat’s loss to Clinton in the New Hampshire primary election.

“It was as if he was talking to me,” said will.i.am. “It was as if he was talking to and defending everything that made me who I am. I took that speech, and I wanted everyone else to be inspired by that speech as I was.”

The song features Obama’s speech set to music, and includes appearances by John Legend, Kate Walsh, Nicole Scherzinger, Kareem Abdul-Jabbar, and Herbie Hancock. Although it was not commissioned by Obama, he saw it on Saturday and has embraced it.

“After nearly a year on the campaign trail, I’ve seen a lot of things that have touched me deeply, but I had to share this with you,” Obama’s wife, Michelle, said in an e-mail to supporters. “Sharing this video, which was created by supporters, is one more way to help start a conversation with your friends, family, co-workers, and anyone else who will be voting soon about the issues important to them in this election.”

But will.i.am insists the point of the song is not just to stir up votes for the first-term senator, but to “remind people how powerful they are. The idea of ‘Yes We Can’ doesn’t stop because he doesn’t win.”

There are currently several organizations that are being backed by celebrities to encourage young people to vote, including Declare Yourself and Rock the Vote, both of which are using the internet to raise the awareness of youth prior to this year’s election.

“The Internet and technology empowers people,” said will.i.am. “And the ‘Yes We Can’ song is proof that they don’t need a big record company or a big movie company . . . to go out and captivate people’s attention.”

But whether celebrity endorsement actually affects the votes is still a matter of contention. According to a study carried out by the Pew Research Centre in September, “political endorsements generally have little impact on voter preference”.
The research found almost 70% of Americans polled said that if told a celebrity endorsed a presidential candidate, it would not affect their vote. And of the 30% who said an endorsement would influence them, 15% said it would make them more likely to vote for the endorsed candidate while the other half said they would be less likely to do so.

But if history is anything to go by, it won’t stop the celebrities from having their say.

Look To The Stars News: Declare Yourself

5 Friends Voting Video Makes A Comeback

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Celebrity Endorsement Pulls Young Voters

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Hollywood Urges US To Vote

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Death Cab For Cutie Offers Free Concert

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Jessica Alba Wants You To Declare Yourself

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