Look To The Stars News: Whatever It Takes

Charitable Celebrities To Receive 21st Century Leaders Awards

Fri, 23 Oct 2009 15:30:00 -0000

Celebrities will be out in abundance in Doha, Qatar, next week for the Whatever It Takes Experience presented by 21st Century Leaders and Whatever It Takes.

As well as a private art experience and gala dinner, several stars will be honored with 21st Century Leaders Awards at this massive charity event.

The Doha 21st Century Leaders’ Awards are granted to individuals who, whilst being leaders in their own fields, have also made a serious commitment and significant impact on their chosen cause.

The award is given to individuals who have used their influence to raise awareness, their celebrated status to raise funds, and the respect and notoriety which they have gained from successes in their chosen profession, to make positive policy changes to progress either environmental or humanitarian concerns.

Friday, October 30, will see Sir Ben Kingsley CBE, Venus and Serena Williams, Josh Hartnett, Danny Boyle and Christian Colson honored for their outstanding charity and humanitarian work. A surprise guest will open the event, and an art exhibition will also take place featuring original artworks by George Clooney, Stella McCartney, Sir Roger Moore KBE, Sir Michael Caine CBE, and Lady Shakira Caine, Sir Ian McKellen, Samuel L. Jackson, Nicole Kidman, Ewan McGregor, Laurence Fishburne, John Travolta, Pierce Brosnan OBE, Morgan Freeman, Charlize Theron, Minnie Driver, Lucy Liu, Susan Sarandon, Courteney Cox & David Arquette, Whoopi Goldberg, Penelope Cruz, Benicio del Toro, Joseph Fiennes, Anjelica Huston, Christian Slater, Harvey Keitel, Alan Rickman, Liam Neeson, Gillian Anderson, Hilary Duff, Adrien Brody, Mickey Rourke, Robin Wright Penn, Patrick Stewart, Lauren Bacall, Stephanie Powers, Toni Collette, Daniel Craig and many more.

An active supporter and patron of charities such as the Prince’s Trust, Teenage Cancer Trust and First Star, English actor Sir Ben Kingsley CBE is very much devoted to helping disadvantaged young people and children. In 2008, Kingsley was awarded the “Cinema for Peace Honorary Award”, for the portrayal of the humanitarian role-models Simon Wiesenthal, Itzhak Stern and Gandhi.

In April 2009, following the success of Slumdog Millionaire, filmmakers Danny Boyle and Christian Colson announced a commitment of £500,000 to Plan, an international children’s development organization. The money will be spent on a five-year program focusing on education and sanitation, designed to improve the lives of children in Mumbai’s slum communities. In consultation with Plan, the filmmakers have also founded the Jai Ho Trust, an independent trust which aims to ensure that Rubina Ali (who played the youngest Latika in the film) and Azharuddin Mohammed Ismail (youngest Salim) receive an education, housing and social support. The trust will also hold a sum of money for the two children until they reach adulthood.

American actor and film producer Josh Hartnett supports a number of worthy causes and has backed Global Cool, a charity focused on climate change since its inception. Launching with a reception at No.10 Downing Street in London in 2007, Josh Hartnett met with former Prime Minister Tony Blair on behalf of the group and has since taken the message of greenhouse gas reduction far and wide, to let people know that they really can make a difference to the environmental health of our planet.

Professional women’s tennis players whom have won a combined 12 Grand Slam titles. The Williams sisters have demonstrated an immense amount of charitable work off the court. The “Williams Sister’s Tour” set out to raise money for the Ronald McDonald House Charities which provides housing for families of seriously ill children. In addition, Serena started The Serena Williams Foundation which focuses on education, and helping underprivileged children in Africa who cannot afford to go to school or college to do so.

WhateverItTakes.org is a unique charity artwork project which inspires hope by gathering artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. The artworks are used to ethically produce Whatever It Takes products which are then sold to raise funds for charitable causes chosen by each contributing leader. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates and well-known leaders in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental sustainable development. 21st Century Leaders was founded in May 2003 when Charlotte di Vita was made a Goodwill Ambassador to the Nelson Mandela Children’s Fund. 21st Century Leaders was also the 10th Anniversary celebration of Trade plus Aid, the foundation for which Charlotte had received an MBE from Her Majesty Queen Elizabeth II.

To find out more about this event – to be held at the Grand Hyatt Hotel in Doha on October 30/31 – click here.

Celebrities Do Whatever It Takes For Charity

Mon, 15 Jun 2009 15:30:00 -0000

Written by Tim Saunders

A huge selection of celebrity-designed bags and T-shirts are currently available at the UK’s premiere celebrity charity auction website, Buy Once Give Twice.

The auction site is hosting the auction for Whatever It Takes, a unique charity artwork project which inspires hope by gathering artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. The artworks are used to ethically produce Whatever It Takes products which are then sold to raise funds for charitable causes chosen by each contributing leader.

Going under the hammer in the auction are T-shirts featuring designs by The Killers, Pink, Snoop Dogg, Nicole Kidman, Hilary Duff, Lucy Liu, Toni Collette, Coldplay, Minnie Driver, Keane, Whoopi Goldberg, Green Day, Barry Manilow, Penelope Cruz, Melanie C, Annie Lennox, and the Kaiser Chiefs. There are also bags and purses designed by Gwen Stefani, Snoop Dogg, Lucy Liu, Kanye West, Slash, David Bowie, Ozzy Osbourne, and Stella McCartney.

Charities supported by Whatever It Takes include: Adopt-A-Minefield, Anti-Slavery International, Breast Cancer Campaign, CARE, Children of the Andes, Children’s Medical Research Institute, Christian Children’s Fund, City at Peace, Comic Relief, Dreams Can Be Foundation, Great Ormond Street Hospital, Greenpeace, Healthlink Worldwide, Heifer International, Holy Apostles Soup Kitchen, Red Cross, LIFEbeat, LifeLine & Rape Crisis PMB, Opportunity International, Oxfam, ROTA, Rights and Humanity, S.A.F.E., Save the Children, Sharon Osborne Colon Cancer Program, Snoop Youth Football League, St. Jude Children’s Research Hospital, Teenage Cancer Trust, The BRIT Trust, Christina Noble Children’s Foundation, Little Dreams Foundation, Lotus Outreach, Nelson Mandela Children’s Fund, Toothfairy Foundation, Trade plus Aid, UNHCR, UNICEF, and WaterAid.

To make a bid in the auction, which runs until June 30, click here.

Whatever It Takes For Christmas

Fri, 31 Oct 2008 12:00:00 -0000

Written by Tim Saunders

Whatever It Takes – the charity that offers artworks and clothing designed by celebrities – have some great gift ideas for the coming holiday season.

The charity – which raises money for all sorts of charities, such as Adopt-A-Minefield, Anti-Slavery International, Breast Cancer Campaign, CARE, Children of the Andes, Children’s Medical Research Institute, Christian Children’s Fund, City at Peace, Comic Relief, Dreams Can Be Foundation, Great Ormond Street Hospital, Greenpeace and many more – is offering T-shirts designed by the Kaiser Chiefs and Bloc Party; rings designed by Robbie Williams, Ozzy Osbourne and Snoop Dogg; mouse pads from George Clooney, Nicole Kidman, and Coldplay; bed linen from Joss Stone; and a huge selection of plates and mugs designed by Bob Geldof, Paul McCartney, Ewan McGregor and many others.

To get your hands on one of these unique items – which would make the perfect gift – or to see the entire range, visit the Whatever It Takes website.

Stars Design Plates For Charity

Fri, 07 Sep 2007 17:51:22 -0000

Written by Tim Saunders

For those who want to have dinner with the stars, this could be the next best thing. A selection of dinner plates designed by celebrities are for sale, with proceeds going to charity.

The plates feature designs by David Bowie, George Clooney, Giorgio Armani, Coldplay, Minnie Driver, and Sir Michael Caine, and are part of a fundraising initiative from 21st Century Leaders, a non-profit organization that plans to raise $3 million over three years through its “Whatever It Takes” celebrity-designed merchandise. So far, the organization has raised almost $1.5 million to fund “charitable projects in developing countries, and contribute to the protection of the environment and other causes”.

21st Century Leaders was founded by Charlotte di Vita, MBE, a goodwill ambassador for the Nelson Mandela Children’s Fund. The 39 year old founded her first charity, Trade plus Aid, in 1992, which has raised over $5 million and helped communities in 21 developing countries to become self-supporting. A desire to do more led di Vita to start Whatever It Takes, a unique charity art project where celebrities donate their own artwork, which is then transferred onto “merchandise with a meaning”.

“It’s 15 minutes of their time to do an artwork,” said di Vita. “And it’s not just for a one-off sale or auction – I can use it to create employment and royalties that will help the charities for years to come.”

Proceeds from the products are distributed to a charity of the designer’s choice, and the dinner plates (which retail for $20) will benefit Oxfam, Save the Children, CARE International, UNHCR, and Anti-Slavery International. Other products available include mugs featuring the designs of Claudia Schiffer, Ewan McGregor, and Nicole Kidman (also retailing for $20), T-shirts designed by the Kaiser Chiefs ($80), shoes designed by Ozzy Osbourne ($80), and wristbands by Joss Stone, Green Day, and Paul McCartney ($6).

All merchandise is available from www.whateverittakes.org.

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