Idol Gives Back to Children

Tue, 13 Nov 2007 08:20:19 -0000

When American Idol announced last spring that for every vote cast after their April 24-25 special broadcast “Idol Gives Back,” sponsors would make donations to the Charity Projects Entertainment Fund (CPEF), no one expected it to result in over $75 million.

CPEF is distributing the funds through organisations that benefit children in the US and Africa. In the States, Save the Children, America’s Second Harvest, Boys’ and Girls’ Clubs of America and Children’s Health Fund will be the recipients for approved project proposals. In Africa, $6 million has already been donated to each of five organisations for projects that focus on health and education.

Save the Children, UNICEF, and The Global Fund to Fight AIDS, Tuberculosis & Malaria, each with a very strong presence throughout Africa, are grateful to the Idol Gives Back campaign. While Save the Children will continue to address preventable deaths from things like diarrhea and pneumonia across the continent, UNICEF is using the money in Rwandan schools to provide free meals and ‘catch-up’ programs to get drop-outs out of the working fields and back into the classrooms. The Global Fund is supporting anti-AIDS performances in South Africa, where in some areas HIV infection rates in youth are actually on the decrease. The sharp and critical plays on drugs, sex and AIDS are more powerful than a classroom lecture.

The CPEF donation is welcome support where malaria claims a child every 30 seconds. “It makes a massive difference,” says Martin Edlund of Malaria No More, who, along with Nothing But Nets is distributing insecticide-treated mosquito nets, and also works on anti-measles, AIDS and tuberculosis initiatives. Intelligent projects like these are not hand outs, but efforts to help get people’s lives back into their own hands. And they ensure the most benefit directly to those they’re intended for. “You can’t put a bed net in a Swiss bank account.”

Idol Gives Back $60m

Sun, 29 Apr 2007 19:25:51 -0000

Written by Steve Purcell

Fox has announced that $60m has been raised so far by the two-night “Idol Gives Back” special, with donations continuing to flow in.

Viewers cast over 70 million votes following Tuesday night’s performances; Fox’s parent company News Corporation had pledged 10 cents for each of the first 50 million votes, and its donation was matched by AllState and ExxonMobil. Further corporate donations came from Ford, Coca-Cola, the Bill and Melinda Gates Foundation, ConAgra Foods and AT&T.

During a two-hour results show on Wednesday, viewers pledged money via a toll-free number and Idol’s website, while host Ellen DeGeneres gave $100,000 and judge Simon Cowell made a “significant six-figure donation”.

Celebrities pre-recorded appeals for donations, including Madonna, who was in Malawi, and Academy Award winner Forest Whitaker, who was in Uganda where he filmed “The Last King of Scotland.”

U2’s Bono also sent a pre-recorded message, saying, “People say you can’t be the generation that ends brutal, stupid poverty, but we can and we will,”

The money raised will be administered by the Charity Projects Entertainment Fund (CPEF), a new charity aiming to battle extreme poverty in America and Africa.

In Africa, the Fund will use the Idol money to support The Global Fund to Fight AIDS, TB and Malaria, Malaria No More, Nothing But Nets, Save the Children, and The U.S. Fund for UNICEF.

In America, CPEF will use the money to boost Save the Children, Second Harvest, Boys’ and Girls’ Clubs of America, and Children’s Health Fund.

Mark Shriver, VP of U.S. programs for Save the Children, told Reuters, “They took a risk by using their show to raise issues of poverty and asking people to contribute, and that is a huge accomplishment. The American Idol format is hugely successful and they introduced starving, dying children in Africa and children struggling with poverty in the United States, and brought that to prime time television.”

Fans can still contribute directly via the Idol website, or visit the iTunes Store to buy for-charity recordings of the night’s performances by the contestants and celebrities including Céline Dion, Josh Groban, Annie Lennox, Earth Wind & Fire, and Il Divo.

Look To The Stars News: Nothing But Nets

Idol Gives Back to Children

Related past articles

Idol Gives Back $60m

Related past articles