Look To The Stars News: Believe

Rihanna The Face Of New Charity Campaign

Tue, 15 Jul 2008 14:30:00 -0000

Rihanna is to front luxury goods label Gucci’s UNICEF campaign.

The new campaign – tagged Tattoo Heart – will start in December, and the 20-year-old singer will appear in a series of advertisements promoting the initiative. She is already well-known for her support of both UNICEF and Gucci, after performing at a fundraiser the fashion house threw for the charity at the New York Fashion Week in February.

“When we decided to dedicate a full ad campaign to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign,” said Frida Giannini, Gucci’s creative designer.

The campaign will feature a special limited edition selection of Gucci products, with 25% of sales being donated to the United Nations International Children’s Education Fund.

Rihanna is no stranger to helping children in need: in 2006 she established the Believe Foundation to help terminally ill and disadvantaged children around the world, and earlier this year she played a series of concerts to raise awareness and money for her charity.

Rihanna Performs for The Believe Foundation

Wed, 02 Apr 2008 11:15:13 -0000

Written by Regina Walton

Singer Rihanna created the Believe Foundation in 2006 to “ensure the health and well-being of our future leaders,” and is currently playing a series of charity shows to benefit her charity.

Two concerts have already taken place in Chicago and San Francisco, with another scheduled to take place on April 9th at the Highline Ballroom in New York City. Tickets are only available if you make a $100 minimum purchase of Escada’s latest fragrance, Moon Sparkle, at selected Macy’s Stores – Macy’s Herald Square, Staten Island and Brooklyn on Saturday afternoon, April 5th, 2008.

After the concerts Rihanna has a meet and greet with children from local charities and signed autographs.

The Believe Foundation is “committed to creating change in the lives of our youth by providing, educational, financial, social and medical support when and wherever it is needed.”

For more information on the April 9th Performance, visit the Highline Ballroom website.

Hill, McGraw and More Become Cartier LOVECHARITY Ambassadors

Thu, 07 Jun 2007 11:29:26 -0000

Written by Myrlia Purcell

Faith Hill, Tim McGraw, Djimon Hounsou, and Eva Mendes are among the list of 2007 Cartier LOVECHARITY Bracelet Ambassadors.

The Cartier LOVE bracelet was introduced more than 30 years ago, and has risen to be one of the most coveted jewelry designs in the world. In 2006 alone, more than $1.2 million was donated to eight global charities from the sales of its LOVECHARITY bracelet, spurring the company to create a new LOVECHARITY bracelet for 2007. The goal is to exceed last year’s donations as a number of new celebrities join the endeavor.

The 2007 LOVECHARITY bracelet features an 18K white gold miniature LOVE bracelet graced with the word LOVE and accented with two signature screw motifs. It is set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. The bracelet costs $475 with $100 per bracelet benefiting its corresponding charity.

The complete list of the 2007 Ambassadors and their corresponding charities includes:

Faith Hill and Tim McGraw have a chocolate brown bracelet for the Neighbor’s Keeper Foundation
Djimon Hounsou has a deep copper bracelet for SOS Children’s Villages
Eva Mendes has a navy bracelet for The Art of Elysium
Julianne Moore has a lavender bracelet for the Tuberous Sclerosis Alliance
Rihanna has a sea foam green bracelet for Believe
Usher has a gold bracelet for the New Look Foundation
Rachel Weisz has a lilac bracelet for The Constant Gardener Trust
Elie Wiesel has a yellow bracelet for The Elie Wiesel Foundation for Humanity

The 2006 LOVECHARITY Bracelets will also be available through the year, supporting YouthAIDS (Rosario Dawson) ; the Salma Hayek Foundation (Salma Hayek) ; USA Harvest (Scarlett Johansson) ; Maurice Kanbar Institute of Film & Television Graduate Division / Tisch School of the Arts/NYC (Spike Lee) ; Maasai Wilderness Conservation Trust (Edward Norton) ; UNICEF (Sarah Jessica Parker) ; The Breast Cancer Research Foundation (Liv Tyler) ; and Mercy Corps Gulf Coast Recovery Fund (Michael Stipe).

Cartier’s second annual LOVE DAY is scheduled for June 8, and on this day 10% of all sales from the complete LOVE collection will benefit partnered organizations.

Look To The Stars News: Believe

Rihanna The Face Of New Charity Campaign

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Rihanna Performs for The Believe Foundation

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Hill, McGraw and More Become Cartier LOVECHARITY Ambassadors

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