Look To The Stars News: Believe

Rihanna Supports Cancer Charity’s $250,000 Prize Bid

Wed, 16 Jun 2010 12:00:00 +0000

Music star Rihanna is urging her fans to support DKMS Americas in winning a $250,000 Pepsi Refresh Everything grant.

The Pepsi Refresh Project allows for website visitors to nominate and vote for their favorite charitable organizations. Nominees with the highest votes receive grants to extend their services.

DKMS is the world’s largest bone marrow donor center. Every year, through recruitment programs and campaigns, the organization registers new donors for leukemia patients. If DKMS receives the grant, the prize money will be used to finance 4000 new donor registrations.

Rihanna The Face Of New Charity Campaign

Tue, 15 Jul 2008 14:30:00 +0000

Rihanna is to front luxury goods label Gucci’s UNICEF campaign.

The new campaign – tagged Tattoo Heart – will start in December, and the 20-year-old singer will appear in a series of advertisements promoting the initiative. She is already well-known for her support of both UNICEF and Gucci, after performing at a fundraiser the fashion house threw for the charity at the New York Fashion Week in February.

“When we decided to dedicate a full ad campaign to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign,” said Frida Giannini, Gucci’s creative designer.

Rihanna Performs for The Believe Foundation

Wed, 02 Apr 2008 11:15:13 +0000

Singer Rihanna created the Believe Foundation in 2006 to “ensure the health and well-being of our future leaders,” and is currently playing a series of charity shows to benefit her charity.

Two concerts have already taken place in Chicago and San Francisco, with another scheduled to take place on April 9th at the Highline Ballroom in New York City. Tickets are only available if you make a $100 minimum purchase of Escada’s latest fragrance, Moon Sparkle, at selected Macy’s Stores – Macy’s Herald Square, Staten Island and Brooklyn on Saturday afternoon, April 5th, 2008.

After the concerts Rihanna has a meet and greet with children from local charities and signed autographs.

Hill, McGraw and More Become Cartier LOVECHARITY Ambassadors

Thu, 07 Jun 2007 11:29:26 +0000

Faith Hill, Tim McGraw, Djimon Hounsou, and Eva Mendes are among the list of 2007 Cartier LOVECHARITY Bracelet Ambassadors.

The Cartier LOVE bracelet was introduced more than 30 years ago, and has risen to be one of the most coveted jewelry designs in the world. In 2006 alone, more than $1.2 million was donated to eight global charities from the sales of its LOVECHARITY bracelet, spurring the company to create a new LOVECHARITY bracelet for 2007. The goal is to exceed last year’s donations as a number of new celebrities join the endeavor.

The 2007 LOVECHARITY bracelet features an 18K white gold miniature LOVE bracelet graced with the word LOVE and accented with two signature screw motifs. It is set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. The bracelet costs $475 with $100 per bracelet benefiting its corresponding charity.