Look To The Stars News: Sierra Club

Inaugural Noble Awards Celebrate Hollywood Philanthropy

Tue, 20 Oct 2009 15:30:00 -0000

Look To The Stars was proud to be part of the inaugural Noble Awards on Sunday, October 18 – an event that honored a host of charities and the celebrities that support them, elevating awareness of the significant impact of their work.

Held at the Beverly Hilton Hotel, the event honored Morgan Freeman with a lifetime achievement award, as well as Laila Ali (Women's Sports Foundation), Billy Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up To Cancer), Teri Hatcher (Children's Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), AnnaLynne McCord (The Blind Project), Nancy O'Dell (Best Buddies International), Eva Longoria Parker (Padres Contra El Cancer) and Brett Ratner (DoSomething.org).

Lionel Richie was on hand during the ceremony to present an award to Joel Madden, who attended the event with Nicole Richie and his brother Benji.

“I want to welcome him to our family and present this Noble award to a guy I love very much – Joel Madden!” said Lionel as he introduced Joel to the crowd.

“They are just as much a part of it,” said Madden, paying tribute to Nicole and Benji. “Nicole does just as much as I do with Art of Elysium and all the charities we work with. And so does Benj – Benj actually does more then I do, and he plays the guitar better then I do, so he is a little more entertaining for the kids.”

Madden later Twittered about the emotions he felt as he accepted his award: “Just left the NOBLE awards. Got an award that was really for the people at the Art of Elysium. Awesome folks and I’m humbled to know them. By the way got totally choked up when I got my award. I hate thinking about kids in the hospital, they should be getting the awards not us.”

The award itself was designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriners Hospitals for Children.

Morgan Freeman received the Lifetime Achievement Award for his tireless work and dedication to over a dozen non-profits. Freeman’s diverse charitable efforts include working with American Red Cross, Artists for a New South Africa, the Campaign for Female Education, Earth Biofuels, Grenada Relief Fund, Mississippi Animal Rescue League and Mississippi State College of Veterinary Medicine. Freeman has also done PSAs for Sierra Club, and a number of Entertainment Industry Foundation campaigns, covering issues like colon cancer prevention, health care reform and volunteerism.

“I think so often we don’t know that our gestures matter,” said Teri Hatcher, who was also honored. “I think when you get involved in your local community charity you really do see you make a difference and it’s empowering for you.”

Look To The Stars was at the awards, and we will bring you more about the fantastic event over the coming days.

Look To The Stars Helps Promote Hollywood Philanthropy At Noble Awards

Thu, 15 Oct 2009 15:30:00 -0000

Look to the Stars is pleased to announce that we will work year-round with The Noble Awards to promote philanthropy in Hollywood.

The inaugural Noble Awards, taking place at the Beverly Hilton Hotel on Sunday, October 18, has announced five new award honorees. The Blind Project, The Lollipop Theater Network, Padres Contra el Cancer and Playing for Change will be honored along with six previously announced charities. In addition, Morgan Freeman will receive a Lifetime Achievement Award. The two-hour event, hosted by “Access Hollywood’s” Billy Bush, seeks to annually honor up to a dozen charities and celebrities who actively support them, elevating awareness of these organizations and the significant impact of their work.

Celebrities who will accept awards on behalf of the charities being honored include Laila Ali (Women's Sports Foundation), Billy Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up To Cancer), Teri Hatcher (Children's Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), AnnaLynne McCord (The Blind Project), Nancy O'Dell (Best Buddies International), Eva Longoria Parker (Padres Contra El Cancer) and Brett Ratner (DoSomething.org). During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriners Hospitals for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening.

“We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” stated Janeen Mansour, creator and executive producer of The Noble Awards. “With the presentation of The Noble Awards, our goal is to turn the spotlight back onto these celebrities and charities to provide recognition, to educate, to inspire, and to encourage even more support from the Hollywood community and the public at large.”

Morgan Freeman will receive the Lifetime Achievement Award for his tireless work and dedication to over a dozen non-profits. Freeman’s diverse charitable efforts include working with American Red Cross, Artists for a New South Africa, the Campaign for Female Education, Earth Biofuels, Grenada Relief Fund, Mississippi Animal Rescue League and Mississippi State College of Veterinary Medicine. Freeman has also done PSAs for Sierra Club, and a number of Entertainment Industry Foundation campaigns, covering issues like colon cancer prevention, health care reform and volunteerism.

“The Entertainment Industry Foundation is pleased to be a part of the inaugural Noble Awards,” said Lisa Paulsen, President and CEO of Entertainment Industry Foundation. “We are honored and so proud to present our dear friend and exceptional actor Morgan Freeman with the Lifetime Achievement Award for his outstanding charitable work and ongoing contributions to so many important social causes.”

The Noble Awards will kick off the “Be A Noble” Movement, a perennial effort to encourage each and every person to “Be A Noble,” and inspire them to give back and take action with a purpose on a global scale. Some of these initiatives include:

Look to the Stars will work year-round with The Noble Awards to promote philanthropy in Hollywood.

As part of next year’s Cup with a Cause program, 7-Eleven, in collaboration with The Noble Awards, will produce a series of celebrity-designed coffee cups featured in stores nationwide. A minimum of $250,000 will go towards each participating celebrity’s charity of choice. During The Noble Awards’ cocktail hour, guests will be asked to design cups as part of the program.

Participant Media and Takepart.com, the official “action” platform for the Awards, have partnered with the “Be A Noble” Movement to provide the Foundation with a web platform to showcase the work of all the organizations they are honoring throughout the year.

ONEHOPE Wine has bottled an award-winning varietal of wine to be labeled “NOBLE.” 100% of all proceeds from each bottle will go towards the “Be A Noble” Movement, to be distributed among the honored charities.

Rumblefish Jewelry will design a jewelry line based on The Noble Awards and “Be A Noble” Movement, where a percentage of sales will be donated to Noble charities.

Additional partners include EIF/iParticipate, The Hollywood Reporter, Audi, Beverly Hilton, Mobile Cause, Rosenthal and GoodSearch.

As the film industry has the Oscars, television the Emmys and the music industry the Grammy Awards, the charity community and its most dedicated Hollywood supporters will gain global recognition with the staging of The Noble Awards. Produced on behalf of the Celebrity Charity Awards Corporation, a non-profit organization, the first annual awards will take place on October 18, 2009. The Celebrity Charity Awards Corporation will launch a year-round movement to BE A NOBLE to better unify the efforts of charities with celebrities, influencers, media and everyday citizens in order to create an effective forum for change and service. For more information, please visit www.thenobleawards.org.

Metallica And Ozzy Donate To Charity

Fri, 22 Aug 2008 12:30:00 -0000

Written by Tim Saunders

Heavy metal legends Metallica will kick off their latest tour with two charity shows.

The Rock Gods will play a gig at O2 World in Berlin on September 12, to be followed by a concert at the O2 Arena in London three days later, with proceeds going to local charities which will be revealed in the next few weeks. Tickets are only available to the band’s fan club members and subscribers to www.MissionMetallica.com – the band’s website dedicated to their new album, Death Magnetic. The ticket price will be as low as £5 (US$10).

The band – who have performed at a variety of benefit concerts in the past, including Live Earth, the Bridge School concerts, and the Silverlake Conservancy – are no strangers to giving their concert proceeds to charity. Following their performance at Live Earth, the band’s drummer Lars Ulrich announced that fans could download the performance, with all money raised benefiting climate charities hand-selected by the band – including the Sierra Club, Apollo Alliance, WWF, and the Rainforest Action Network.

In other heavy metal news, Ozzy Osbourne, Slayer, Counting Crows, Black Tide, Kingdom of Sorrow, Devildriver, As I Lie Dying, and The Dillinger Escape Plan are some of the artists who have donated autographed items to the Ride For Dime charity auction. Autographed guitars, posters, CD sleeves and other rock memorabilia are all up for grabs to raise money for Ride For Dime, a charity named after former Pantera guitarist Darrell “Dime” Abbot, who was shot and killed onstage in 2004. The organization gives back to the charities that were of interest to Dime during his life as well as charities he would have been proud to be a part of. Ride For Dime will raise money on behalf of three charities, Little Kids Rock, Covenant House, and Iraq and Afghanistan Veterans of America.

The auction can be accessed via Ride For Dime’s eBay page.

Look To The Stars News: Sierra Club

Inaugural Noble Awards Celebrate Hollywood Philanthropy

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Look To The Stars Helps Promote Hollywood Philanthropy At Noble Awards

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Metallica And Ozzy Donate To Charity

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