Celebrities Listen For Disadvantaged Children

Thu, 03 Jan 2008 11:33:55 -0000

A huge and exciting new global media campaign has kicked off to raise awareness and funds for some of the world’s most disadvantaged children.

The Listen Campaign is the result of seven years work and research, and is being supported by a host of celebrities who want the public to listen to the rights and needs of children affected by poverty, disease, natural disaster, exploitation, war, and AIDS in places such as Africa, America, Asia, and Eastern Europe.

“Listen is an annual global media campaign bringing together some of the finest creative artists in film, music, and the arts to raise awareness and funds for 200 children’s charity projects around the world, and to develop a worldwide community of supporters,” said Tony Hollingsworth, Executive Producer of the campaign.

The campaign’s website was launched in November, and contains short films made by some of the world’s biggest stars, who have spent time visiting and listening to children in need. Brooke Shields, Jessica Lange, Goldie Hawn, Kurt Russell, Natalie Portman, and Ashley Judd have all pledged their support for the campaign and are featured on the site, and Samuel L. Jackson has recorded a film about children in New Orleans.

”I had to come here for this… to listen to remarkable stories,” said Jackson, who was drawn to the project from the outset. “I don’t know how [the children] get through it. These kids shouldn’t be hungry and homeless, going to school hearing gunshots, without good schooling, getting ill from the formaldehyde leaching out of the trailer walls. That these kids are still suffering, two years after Hurricane Katrina, is a national scandal. Their voice should be a call to action.”

The campaign has set a fundraising target of $100 million for its first year, and hopes to raise over $10 billion within 10 years. Magazines, newspapers, internet, and television – in fact, every type of media available – are all going to play their part in attaining the campaign’s goal of making 500 million people a year aware of the plight of desperate children. Broadcasts will be made in over 60 countries, with two television specials set for worldwide release in June. One of these, Listen Live, will be a spectacular concert event in Los Angeles, in which major music stars will collaborate to perform one-off versions of their most famous songs, with musical direction from the Eurythmics’ Dave Stewart and legendary music producer Don Was.

Over seventy of the world’s most respected charities, such as Save the Children, CARE, Christian Aid, the Nelson Mandela Foundation, (RED), and WaterAid have nominated 200 children’s projects for the campaign to benefit. All of the beneficiary projects have been pre-declared, and can be seen on the website so the public knows exactly how their donations are to be used. As a unique addition, all donors will also receive five update reports to show exactly how their money is changing the lives of children.

“Pre-declaring the projects that will be funded and then reporting back on the effect of the donor’s money is a key difference of the Listen Campaign to other major international fundraising campaigns,” said Hollingsworth. “This pre-declaration and impact reporting will build public trust, and the creative artists’ contributions will generate interest leading to a sustained community of supporters.”

To take part in the campaign, to read exclusive short stories by some of the world’s best novelists, and to donate and enter competitions, the public can register their support at www.listencharity.org.

Hilton Donates Family Fortune To Charity

Wed, 02 Jan 2008 11:23:54 -0000

Paris Hilton’s paternal grandfather, Barron Hilton, has announced that he will contribute $1.2 billion of the proceeds from the sale of Hilton Hotels Corporation and Harrah’s Entertainment to a unitrust to benefit the Conrad N. Hilton Foundation, a charity established by his father over 60 years ago.

“Speaking for the family as well as the foundation, we are all exceedingly proud and grateful for this extraordinary commitment,” said his son, Steven M. Hilton, President and CEO of the Foundation. “Working to alleviate human suffering around the globe, regardless of race, religion or geography, is the mandate of the foundation set by my grandfather, Conrad Hilton, and now reinforced by my father, Barron Hilton.”

Conrad established his charitable Foundation in 1944, “to relieve the suffering, the distressed, and the destitute” on a global scale. More than half of the grants are given to international initiatives. The Foundation has contributed over $560 million worldwide to date.

In West Africa, the Foundation has worked with partners like World Vision, UNICEF, WaterAid and The Carter Center to increase access to safe water by providing wells, alternative water systems and latrines, resource centers and training on hygiene to reduce the incidence of blinding trachoma and guinea worm. In Mexico, it supports an organization called Alternativas y Procesos de Participacion Social to develop potable water sources.

Other initiatives the Hilton Foundation support include program development and teacher training for the blind, housing for homeless who are mentally ill, social service projects provided by the Catholic Sisters, and care and services for disabled babies and their families.

Additionally, the Conrad N. Hilton Humanitarian Prize, at $1.5 million, brings together leaders to look at solutions to providing aid to needy populations, and is donated annually “to a charitable organization that is doing extraordinary work in relieving suffering.”

Barron Hilton also announced that he will contribute 97 percent of his entire net worth to benefit the Foundation, at whatever value it is at the time of his passing. It is currently estimated at $2.3 billion.

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