Whatever It Takes For Christmas

Fri, 31 Oct 2008 12:00:00 -0000

{Whatever It Takes} – the charity that offers artworks and clothing designed by celebrities – have some great gift ideas for the coming holiday season.

The charity – which raises money for all sorts of charities, such as Adopt-A-Minefield, Anti-Slavery International, Breast Cancer Campaign, CARE, Children of the Andes, Children’s Medical Research Institute, Christian Children’s Fund, City at Peace, Comic Relief, Dreams Can Be Foundation, Great Ormond Street Hospital, Greenpeace and many more – is offering T-shirts designed by the Kaiser Chiefs and Bloc Party; rings designed by Robbie Williams, Ozzy Osbourne and Snoop Dogg mouse pads from George Clooney, Nicole Kidman, and Coldplay bed linen from Joss Stone and a huge selection of plates and mugs designed by Bob Geldof, Paul McCartney, Ewan McGregor and many others.

To get your hands on one of these unique items – which would make the perfect gift – or to see the entire range, visit the Whatever It Takes website.

Stars Design Plates For Charity

Fri, 07 Sep 2007 17:51:22 -0000

Written by Tim Saunders

For those who want to have dinner with the stars, this could be the next best thing. A selection of dinner plates designed by celebrities are for sale, with proceeds going to charity.

The plates feature designs by David Bowie, George Clooney, Giorgio Armani, Coldplay, Minnie Driver, and Sir Michael Caine, and are part of a fundraising initiative from 21st Century Leaders, a non-profit organization that plans to raise $3 million over three years through its “Whatever It Takes” celebrity-designed merchandise. So far, the organization has raised almost $1.5 million to fund “charitable projects in developing countries, and contribute to the protection of the environment and other causes”.

21st Century Leaders was founded by Charlotte di Vita, MBE, a goodwill ambassador for the Nelson Mandela Children’s Fund. The 39 year old founded her first charity, Trade plus Aid, in 1992, which has raised over $5 million and helped communities in 21 developing countries to become self-supporting. A desire to do more led di Vita to start Whatever It Takes, a unique charity art project where celebrities donate their own artwork, which is then transferred onto “merchandise with a meaning”.

“It’s 15 minutes of their time to do an artwork,” said di Vita. “And it’s not just for a one-off sale or auction – I can use it to create employment and royalties that will help the charities for years to come.”

Proceeds from the products are distributed to a charity of the designer’s choice, and the dinner plates (which retail for $20) will benefit Oxfam, Save the Children, CARE International, UNHCR, and Anti-Slavery International. Other products available include mugs featuring the designs of Claudia Schiffer, Ewan McGregor, and Nicole Kidman (also retailing for $20), T-shirts designed by the Kaiser Chiefs ($80), shoes designed by Ozzy Osbourne ($80), and wristbands by Joss Stone, Green Day, and Paul McCartney ($6).

All merchandise is available from www.whateverittakes.org.

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Whatever It Takes For Christmas

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