Look To The Stars News: The Black Eyed Peas Foundation

2008 Cartier Love Charity Braclets Launched In LA

Fri, 20 Jun 2008 15:30:00 -0000

It wasn’t just about the bling when a major jeweler hosted a star-studded event to launch a line of exquisite bracelets to benefit a worthwhile charity last night.

Stars such as Nicole Richie, Joel Madden, Eva Mendes, Fergie, Hilary Duff, and Janet Jackson attended the official launch of the Love Charity Bracelet in Los Angeles, and pledged their support of the initiative.

This year’s bracelets are made of silk cord with different colors corresponding to a selected charity, and feature two links – one white and one rose gold. They retail for $995, with $200 of that price going towards one of the charities selected by each celebrity. The list of celebrities, colors, and charities include:

Janet Jackson – grey; the Ovarian Cancer National Alliance.
Fergie – orange; The Black Eyed Peas Foundation.
Good Charlotte – deep green; the Richie Madden Children’s Foundation.
Hilary Duff – purple; Blessings in a Backpack, a program run by USA Harvest.
Ashanti – royal blue; Boys’ and Girls’ Clubs of America.

This is the third year the campaign has been run, and it has so far raised over $2.24 million for sixteen different charities.

“Cartier is about selling joy and emotion,” said Frédéric de Narp, president and chief executive officer of Cartier North America. “You can’t pretend to sell emotion if you don’t care for people.”

To view the bracelet and find out where to buy one, visit the Cartier website.

Black Eyed Peas Rock The Peapod Party

Mon, 11 Feb 2008 09:10:28 -0000

Written by Delinda Lombardo

The Black Eyed Peas held their fourth annual charity concert at the Avalon in Hollywood last week, with a plethora of celebrity friends turning up to raise money for charity.

And even before the concert started, front woman Fergie was eager to spread the love.

“Travelling around the world and seeing disease and poverty, for me it’s about giving back,” she said.

The Peas’ concert was to benefit their Peapod Foundation, which provides aid to underprivileged children while also introducing them to new musical and technological programs.

“We’ve been doing this since 1999, and it started with a toy drive for kids in Pasadena,” said B.E.P member Taboo. “But now we have all these artists coming to support us, and it’s good because we give back to the community and now to all different countries.”

Supporting the not-to-be-missed concert, and picking up the microphone at times, were The Roots, Natasha Bedingfield, M.C. Hammer, Snoop Dogg, Slash, and Ludacris. During the show, Snoop attempted to get Hammer to bust a move, and later, Fergie was joined by Slash during her solo set – for which she received a standing ovation from the audience.

“My kids love Slash, they be playing ‘Guitar Hero’,” Snoop said.

Earlier this year, the Peas kicked it up a notch when they opened the Peapod Music and Arts Academy at the Watts/Willowbrook Boys and Girls Club in Los Angeles. In an interview with The Associated Press, Peas frontman will.i.am said one of the organization’s main goals is to teach children how to become music moguls.

“I would like to have these workshops all around the world, these music schools, that teach people technology, so that way they can bring back money into communities,” he said. “We gave them green-screens, ProTools equipment, high-definition digital cameras – everything they’d need to make music and cut films. Peapod gives them the same tools we have and a platform to showcase it.”

Even though the Watts center is a pilot program, that isn’t going to stop the Peas.

“We’re going to East Los Angeles next, and hopefully all over the country,” said will.i.am. “Afterwards, we hope to hit South Africa, the Philippines, Brazil and others. We want to continue to build these hubs all over the world to give inner-city kids tools to do these things.”

Black Eyed Peas Hold Charity Party

Tue, 04 Dec 2007 10:35:34 -0000

Written by Adrienne Phillip

It was a balmy night in Hollywood, but that did not keep celebrities devoted to friendship and charity away from a birthday fundraiser for apl.de.ap (Allan Pineda Lindo) of hip hop group the Black Eyed Peas. The red carpet arrivals streamed into the Vanguard Nightclub on November 27 with their party shoes on and their hearts on their sleeves – they were there to have fun and raise money for charities in the Philippines.

Black Eyed Peas members Taboo and will.i.am organized the event to celebrate apl.de.ap’s 33rd birthday and to pay tribute to the charities that have helped him in the past. Will.i.am was the first of the group to arrive, and he spoke with the press about his holiday plans and new musical ventures with Mariah Carey and Michael Jackson. Will was excited about the fundraiser because it showed how far he and his friends had come – they were now able to bring their blessings full circle and give back to the communities that raised them.

Taboo was next to arrive. He was excited to be back in the States, and was happy to spend time with his fourteen year old son Joshua. He also said that events like this showed the love the Black Eyed Peas had for others. When they established The Black Eyed Peas Foundation in the early nineties, the band wanted to be sure to give something back to each of their diverse backgrounds – wil.i.am represents the USA, Taboo is of Mexican descent, and apl.de.ap was born and raised in the Philippines.

“For me to go to the Philippines and for him to go to Mexico to integrate our cultures is beyond success, beyond selling millions of records”, Taboo said to explain how the Black Eyed Peas were more than just about music. But the best part of putting this evening together for him was “being able to be with my best friends. Giving back to our community and our fans and doing it to make a difference not only in the States but overseas… to be able to be a part of that and to express our music and talent is a great thing because, beyond selling records, its about giving back for us…We have already won Grammy’s, MTV awards, sold 27 million records. What is there left to do? So now we are giving back and letting people know we are humans before artists.”

Apl. was beaming with pride when he arrived, excited that he was able to be part of an evening to raise money for charities… because he was raised by a charity himself. As a child in the Philippines, the singer was sponsored by an American through the Pearl S. Buck Foundation. His sponsor then decided to adopt him and brought him to the United States were he was able to achieve his dreams.

“It is very important to me to give back the same opportunity that was given to me,” Apl. said on the red carpet. “That’s the only way I know how to do it.”

Apl. is now going to try to hold a benefit annually, and give most of the money to the Pearl S. Buck Foundation, as well as to other Filipino Charities. The most challenging part of the evening for him was getting sponsors, but as soon as the name of a group as successful as the Black Eyed Peas was attached, sponsors came right on board.

The partygoers were from television, music, sport, and movies, as well as many from Los Angeles’ Filipino community. The celebrities who attended spoke of their own charities and how good they feel during the holiday season when they can help others.

Ultimate Fighting Champion Quinton ‘Rampage’ Jackson, said he was there to support the charities of his friends. “I think it is real important to give back because God giveth and God taketh away…. I support my old high school wrestling team…charity starts at home too – I help out a lot of my family.”

Nate Parker, who will be starring in the new film The Great Debaters with Denzel Washington, was happy to be part of the evening. He is learning from some of the biggest givers in Hollywood that you have to be proud of where you come from and support the people who are still there. “Working with Denzel was a learning experience, not just about acting, but life and how to appreciate what you have. Helping out charities is the way to show you care.”

The celebrities that attended the event included Bi Ling, Bobby Brown, as well as funny guys Chris Reed, Aries Spears, and Ken Davitian. Young Filipino rapper Lil Jordan spit some lyrics on the red carpet for the crowd and showed his support for his ancestral country. VH1’s Celebrity Rap Superstar winner Shar Jackson was there in support of Apl. because he was a friend who always put others before his own needs.

“Hollywood needs more groups like the Black Eyed Peas to give back to the world,” she said.

After greeting the fans, Apl. performed some of his solo music and then shined the spotlight on the up-and-coming groups that the Black Eyed Peas were producing. The evening was deemed a success as it raised money for a great cause, created awareness for the Pearl S. Buck Foundation and other charities, and showed how giving to charities can make a difference in the life of a child.

Look To The Stars News: The Black Eyed Peas Foundation

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