Bono's Fishy T-Shirt Benefits African Farmers

Mon, 07 Jan 2008 09:41:01 -0000

Bono has designed a new T-shirt for charity, joining a host of other celebrities in an on-going and major charity campaign.

The 47-year-old singer from U2 is the 25th artist to design a shirt for Hard Rock Café’s Signature Series clothing line, an initiative started in 1990 as a way for musicians to raise money for charities of their choice. Sales from the shirts have raised over $6 million for a variety of causes.

Bono’s creation, available for $26 from the Hard Rock website, features his stylized drawing of a fish soaring past the moon, and is adorned with the words “Fish Can Fly”, as well as his signature. 15% of the proceeds will go to the Wildlife Conservation Society’s Conservation Cotton initiative – a scheme designed to lift African farmers out of poverty by providing education on proper land management, organic cotton growing techniques, and wildlife conservation. The shirts will also support the trade for aid ethos of EDUN, the conscious consumerism fashion label founded by Bono and his wife in 2005, by being made from 100% African cotton and manufactured by African garment workers.

Other artists to have designed shirts for the initiative in the past include Green Day, who raised money for Amnesty International’s Campaign To Save Darfur, Shakira who chose to benefit Pies Descalzos, Ozzy Osbourne for the Sharon Osbourne Colon Cancer Program, Bruce Springsteen for World Hunger Year, Eric Clapton for the Crossroads Centre, Peter Gabriel for Witness, Sting and Elton John for the Elton John AIDS Foundation, Michael Stipe for Artists for a New South Africa, Don Henley for the Walden Woods Project, John Mellencamp for the Nordoff-Robbins Music Therapy Foundation, and Stevie Nicks for the Special Olympics. Carlos Santana and Aerosmith have also contributed designs. Many of these shirts are still available from the Hard Rock website.

Bono’s “Fish Can Fly” is more than just a phrase – it is a message that tomorrow can be better than today.

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Bono's Fishy T-Shirt Benefits African Farmers

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