E-commerce startup Traina Interactive Corp. today announced the launch of IfOnly, an online charitable platform that connects users with their favorite luminaries in a way never dreamt possible, while benefitting trusted charities.

A private dinner party hosted by famed chef Michael Chiarello, three days in Aspen with golf legend Greg Norman, and a Las Vegas weekend getaway with tennis superstars Andre Agassi and Stefanie Graf are just a few of the dream experiences available at any price point to those passionate about food, wine and spirits, sports, entertainment and travel.

“I created IfOnly to delight and inspire by connecting people directly with the world’s greatest talents so that they can have the experiences of their dreams — the ones that enrich your life, create memories and define who you are,” said Traina. “We at IfOnly believe that luxury experiences are the new path to celebrate life and create incredible memories while doing well by others. If you can dream it, IfOnly can make it happen.”

One of Silicon Valley’s most networked veterans, Traina secured angel investor backing from some of the Bay Area’s most iconic tech innovators and influencers, including Yahoo! President and CEO Marissa Mayer; Yelp Co-founder and CEO Jeremy Stoppleman; salesforce.com Founder, Chairman and CEO Marc Benioff; and SurveyMonkey CEO Dave Goldberg. IfOnly’s strategic partners include Sotheby’s, The Quintess Collection and Meadowood Napa Valley.

The extraordinary curated experiences and luxury products available at any price point are those one cannot find anywhere else. IfOnly luminary experiences range from private dinners prepared by Michelin-starred chefs; Napa Valley helicopter tasting tours led by legendary winemakers; and luminary attendance at an IfOnly member’s corporate or charity event; to signed, personalized memorabilia; exclusive entertainment experiences; and once-in-a-lifetime travels to remarkable destination. IfOnly “dream experiences” also can be customized at the member’s request — making the impossible possible. For every item or experience sold, at least 10 percent of an experience fee will be donated to the luminary’s charity of choice. In addition to the luminary experiences available to members, IfOnly offers one-of-a-kind gifts for purchase by the general public.

IfOnly members who are passionate about the finest in food and wine can thrill in the wonderment of one-on-one experiences with the world’s brightest culinary luminaries, among them: Matthew Accarrino of SPQR; Michael Bauer of the San Francisco Chronicle; April Bloomfield of The Spotted Pig and Tosca CafĂ©; Cecilia Chiang and Margrit Mondavi; Michael Chiarello of Bottega Restaurant; Gary Danko; Tyler Florence of Wayfare Tavern and El Paseo; Christopher Kostow of The Restaurant at Meadowood; Mourad Lahlou of Aziza; Corey Lee of Benu; Shelley Lindgren of A16 and SPQR; David Lynch of St. Vincent; Thomas McNaughton of flour + water and Central Kitchen; Levi Mezick of Restaurant 1833 in Monterey; Michael Mina; Rajat Parr of Michael Mina and RN74; Michael Tusk of Quince Restaurant; Jean-Pierre Vigato of Restaurant Apicius in Paris; Alice Waters of Chez Panisse; Jonathan Waxman of Barbuto; Debbie Zachareas of Ferry Plaza Wine Merchant; and more.

IfOnly members are given unparalleled access to the best of the Napa Valley, with experiences curated by the winemakers, restaurateurs, vintners, historians, wineries and chocolatiers who have been instrumental in making the Napa Valley one of the world’s premier wine and dining destinations. IfOnly members may choose from prized luxury experiences hosted by: ACME Fine Wines, John and Tracy Anderson, Heidi Barrett, Darioush Napa Valley, Donna Scala, Norman and Norah Stone and Nina Wemyss, to name a few.

IfOnly members with a serious affinity for sports can select from an array of rare experiences with golf luminaries including Michael Allen, Sir Nick Faldo, Larry Mize, Greg Norman, Gary Player and Scott Simpson; basketball luminary Kobe Bryant; football luminaries Marcus Allen, Ray Lewis and Ronnie Lott; as well as internationally renowned tennis luminaries such as Andre Agassi, Brad Gilbert, Stefanie Graf, Martina Hingis, Todd Martin and Mark Philippoussis.

IfOnly members now have the opportunity to have one-on-one experiences with some of the world’s brightest luminaries of stage and screen, including Madonna, Chris Cornell of Soundgarden, Ke$ha, celebrity DJ Afrojack, and Bollywood luminaries Salman Khan and Amitabh Bachchan.

IfOnly is poised to become the most rewarding online platform for luminaries to support the cause of their choosing. IfOnly’s current roster of luminary-selected charities includes: Alex's Lemonade Stand Foundation, All Stars Helping Kids, Children for Tomorrow, Family House, La Cocina, Meals On Wheels of San Francisco, Oceana, Paris Tout P’Tits, Right To Play, The Andre Agassi Foundation for Education, The Asian Women’s Shelter, The Chronicle Season of Sharing Fund, The Edible Schoolyard Project, The Juvenile Diabetes Research Foundation, The Monterey Bay Aquarium, The Museum of the American Cocktail, The Napa County Humane Society, The Player Foundation, The First Tee, The San Francisco and Marin Food Banks, The Todd Martin Development Fund, The Village Health Works, Tipping Point, Voices for Children, and World Assistance for Cambodia.

San Francisco-based serial entrepreneur Trevor Traina, Founder and CEO of Traina Interactive Corp., is one of Silicon Valley’s most networked veterans. Recognized among Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2013, Traina was Co-Founder and Chairman of DriverSide, a venture capital-funded startup in the online automotive category. Prior to that, Traina was Founder and Chairman of SchemaLogic, Inc., Chairman of StepUp Commerce, and Founder and President of CompareNet, Inc., the original online product comparison guide. Traina holds a Bachelor’s degree from Princeton, a graduate degree in political science from Oxford and a Master’s in business administration from Berkeley’s Haas School of Business. Recognized as an industry leader and visionary, Traina was recently appointed by San Francisco Mayor Ed Lee to serve on the technology advisory council for the City of San Francisco.

For more information or to become an IfOnly member, please visit www.IfOnly.com.

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