Lounging on satin sheets – and wearing nothing but a smile and faux pearls – The Only Way Is Essex star and plus-size fashion designer Gemma Collins stars in a brand-new PETA ad that proclaims, “I’d Rather Go Naked Than Wear Fur”.

And to kick off the campaign, Collins will unveil the ad at the Statue of Eros, Piccadilly Circus, in central London, on Tuesday, 10 September, at 11am.

“Like PETA, I believe that beauty comes in all shapes and sizes,” she says. “You don’t have to be a size 8 to feel beautiful, but you do have to be comfortable in your own skin. And that means letting animals keep theirs, not killing them for their fur.”

Animals on fur farms spend their entire lives confined to cramped, filthy cages before they are beaten, gassed or electrocuted and even skinned alive. For these reasons, Collins and other high-profile designers, including Ralph Lauren, Stella McCartney, Tommy Hilfiger, Calvin Klein and Vivienne Westwood, refuse to use animal fur in their designs.

Collins joins a long list of celebrities including Eva Mendes, Pamela Anderson, Kate Ford and Sadie Frost as well as fellow Essexers Rylan Clark, Chantelle Houghton and Lauren Goodger – who have bared their skin for PETA in order to help animals keep theirs.

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