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Funnyman Will Ferrell launched Human Rights Awareness Month earlier this week with a passionate plea to help Burma.

“You know when you hear about something happening in the world that is so awful, so violent and terrible and evil and wrong and you think wait – I have to do something about this,” he said in a PSA. “But it just seems too big… this month, all that is going to change for you. A human rights crisis is happening right now in the South East Asian country of Burma… Today we’re launching a 30 day campaign for human rights and democracy in Burma.”

Ferrell announced that over the next month, special videos featuring stars such as Jennifer Aniston, Woody Harrelson, and Jackson Browne will be featured on the US Campaign for Burma YouTube page, to talk about the Burmese fight for freedom from an unjust and violent military regime.

“You’ll also get to know one of my heroes, an extraordinary woman called Aung San Suu Kyi, " said Ferrell. “She sacrificed her freedom to lead a non-violent protest movement against oppression in Burma. Stay with us for 30 straight days, alert all of your friends, speak at school, speak at your churches, talk to strangers in the street… invite them to join with us, the US Campaign for Burma, as we build a coalition of millions of people who care about human rights. People power counts. Let this month be the month you join an effort to change the world.”

The full PSA can be viewed here.

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