March 25, 2009 by Tim Saunders
Actress Rachel Bilson is supporting a new initiative to raise awareness and funds for skin cancer research.
As part of the Glow in the Dark campaign being run by Jergens – the Cincinnati based manufacturer of health and beauty skin care products including lotions, skin cleansers, facial cleansers and moisturizers – Bilson is promoting bottle tanning this summer in an effort to reduce rates of skin cancer.
‘Growing up in Southern California, getting tan was a big part of the culture," she told People.com. "Now being aware of how bad [it] is for your skin, you can still get that look and that glow without harming your body.’
Bilson was the first person to take Jergens’ pledge – “I promise to give up bad tanning habits, practice sun safety, get a safe summer glow, and keep my skin hydrated” – on the company’s website. Now, for every person who signs up and takes the pledge, Jergens will give $1 to the Skin Cancer Foundation.
To take the pledge yourself, click here.
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