Erykah Badu Designs Charity Label

May 20, 2009 by Catrina K. Sally

Erykah Badu is using her well-known affinity for the Afro hairstyle to help raise money for the Waterkeeper Alliance.

The Alliance is a grassroots advocacy organization committed to protecting and preserving community waterways. Badu has designed an Afro inspired label complete with butterflies and ferns for Kiehl’s body lotion. One hundred percent of net proceeds received from the sales of Kiehl’s Superbly Restorative Argan Body Lotion will directly benefit the Alliance.

Badu’s charitable work is as diverse as her musical repertoire. In addition to body care products, Badu offers philanthropic support through her organization, Beautiful Love Incorporated Non-Profit Development (B.L.I.N.D.). Created in 2003, the group provides community-driven development for inner-city youth through music, dance, theater and visual arts. The singer is also a supporter of Artists for a New South Africa (ANSA), a non-profit group dedicated to fighting the spread of AIDS in Africa.

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