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Actress Kate Hudson will be featured in celebrity hairstylist David Babaii’s new line of hair care and styling products, DAVID BABAII FOR WILDAID. The products contain natural ingredients and are free of sulfates, chemical preservatives, animal products and animal testing.

Additionally, a percentage of the revenue from the sales of Babaii’s products will be donated to the wildlife conservation organization WildAid. WildAid, who campaigns worldwide to end illegal wildlife trade, works with governments and communities to raise awareness and stop the buying of endangered wild animals and products.

“I’ve been asked to do a lot of campaigns in the past and this feels like the perfect fit for me,” says Hudson. “The fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special.”

Together, Hudson and Babaii celebrate “the nature in beauty and the beauty in nature.”

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