By Ashley Wagner on March 5, 2010
Estée Lauder has teamed up with Lady Gaga to raise money for AIDS research.
Mac’s Viva Glam has added two new shades of lipstick to their line; one for Lady Gaga and one for Cyndi Lauper. All proceeds from Viva Glam are donated to assist in AIDS research through the Mac AIDS Fund. Within the first four days of their release, Mac had already sold 30,000 of the new lipstick colors.
The M·A·C AIDS Fund began in 1994 with Ru Paul as its spokesperson. It is the second largest fundraiser for AIDS, outside of pharmaceutical companies. With 350 programs around the world, the focus has now shifted from the United States to other countries.
Find out more about the Mac AIDS Fund by visiting their website.
almost 2 years ago
Amazing to see such an iconic figure using her position for the good, and such an easy way for us to do good too :)
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