Allergan, Inc. , the maker of LATISSE, announced today the launch of the 2011 LATISSE Wishes Challenge. Inspired by the tradition of blowing on an eyelash to make wishes come true, the campaign is gaining momentum for the second year by rallying women in support of the Make-A-Wish Foundation, a nonprofit organization dedicated to granting the wishes of children with life-threatening medical conditions.

LATISSE user and Emmy-nominated actress Christina Hendricks is encouraging women to join her to help raise $500,000 so a wish can be granted in every Make-A-Wish chapter across the country. LATISSE is the first and only prescription treatment approved by the U.S. Food and Drug Administration (FDA) to grow lashes longer, fuller and darker for those with inadequate or not enough lashes (eyelash hypotrichosis).

Consumers can participate in the LATISSE Wishes Challenge by donating a minimum of $20 to the Make-A-Wish Foundation through the campaign’s website, www.LatisseWishesChallenge.com. LATISSE will double all donations up to $250,000 until November 30, 2011. In addition to helping the Make-A-Wish Foundation, the first 10,000 participants making the minimum donation will receive a LATISSE free trial certificate, which they can take to a doctor to determine if LATISSE is right for them. And, if participants invite two friends to join them in the campaign, they will also receive a $20 rebate off their next purchase of LATISSE. Hendricks is also sharing her experience growing her lashes with LATISSE throughout the campaign, since her doctor determined it is right for her.

LATISSE is a brand that contributes to children, and I couldn’t think of a better cause to support than the Make-A-Wish Foundation,” says Hendricks. "When I was seven years old, I saw firsthand the difference a wish can make in the life of a child when a girl in my class got her wish to meet Erik Estrada."

“The support generated by campaigns such as the LATISSE Wishes Challenge has been invaluable in helping the Foundation grant the wishes of children nationwide,” said David Williams, Make-A-Wish Foundation of America president and chief executive officer. “For brave children like Isaac, who wished to meet a pirate and dig for buried treasure, and Sydney, who wished to swim like a mermaid in a lagoon in Bora Bora, a wish experience helps them feel stronger and more able to battle their illnesses. We encourage everyone to join the LATISSE Wishes Challenge to help us grant the wishes of even more children and improve the quality of life for them and their families.”

Join the LATISSE Wishes Challenge to support the Make-A-Wish Foundation and learn more about LATISSE at www.LatisseWishesChallenge.com. Visit the website often to track the campaign’s progress in raising funds for the Make-A-Wish Foundation, learn more about some of the children whose wishes have been granted, follow Hendricks’ experience as she grows her lashes with LATISSE , and upload your own LATISSE lash photos.

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