Hard Rock International honored breast cancer survivor Melissa Etheridge with a star on the Hollywood Walk of Fame on Tuesday, September 27, 2011, to launch Hard Rock’s 2011 PINKTOBER breast cancer awareness campaign, and Look To The Stars has photos.
Melissa Etheridge with daughter Bailey Cypheridge, far left; son Beckett Cypheridge, second from right; and mother Elizabeth Etheridge
Melissa has been an integral part of Hard Rock’s PINKTOBER program for nearly six years, and with her help, the campaign has raised millions worldwide for breast cancer awareness and research.
Melissa Etheridge poses after unveiling her new star on the Hollywood Walk of Fame
“I’m honored and thrilled to be receiving a star on the Hollywood Walk of Fame and it’s an added bonus that I’m able to share this with my Hard Rock PINKTOBER family,” she said. “Hard Rock’s PINKTOBER program has given me a platform to share my message of hope and to educate people around the world about this life-altering disease.”
Melissa Etheridge, Hard Rock’s PINKTOBER Artist Ambassador, poses on the pink carpet to launch the 2011 PINKTOBER breast cancer awareness campaign
“We are honored to have music icon and breast cancer survivor Melissa Etheridge serve as PINKTOBER ‘Artist Ambassador’ for a sixth year,” said Hard Rock’s Annie Balliro. “Hard Rock is truly excited to play a part in recognizing Melissa with a star on the Hollywood Walk of Fame commemorating her amazing career.”
Melissa Etheridge, Hard Rock’s PINKTOBER Artist Ambassador, poses with a custom Ovation pink guitar, currently being auctioned at melissaetheridge.com/auction
Hard Rock’s PINKTOBER campaign features star-studded PINK carpet events, high-energy concerts, PINK menu offerings, “PINK Sheets Rooms” and limited-edition merchandise at Hard Rock Cafes, Hotels and Casinos worldwide to support the fight against breast cancer.
Melissa Etheridge sings with artist Jessie Payo
All Photos: Hard Rock International/Rene Macura