Leona Lewis Launches Ethical Design Challenge

British singer/songwriter and animal lover Leona Lewis has just launched a competition to find an up-and-coming designer who will create the ethical stage outfit for her. She called to her stylish fans to bring their own ideas and is happy to launch a green fashion line.

Besides the $1,500 (£935) prize reward, the winner will have the opportunity to work with Lewis on the outfit.

Lewis is passionate about animal welfare and everything she wears always holds true to this. “I love fashion, creativity and designing my own outfits. I can’t wait to see what people come up with. I think it’s really important to support creative individuals and the future names of tomorrow,” she said.

The deadline for the contest entries to be submitted online is November 17th, 2011. Find out more here.

Leona is also well known for supporting the World Society for the Protection of Animals's global Red Collar campaign to protect dogs and communities from both cruelty and rabies. WSPA is calling on governments worldwide to tackle rabies through the only humane and effective solution: mass vaccination of dogs. Twenty million dogs are brutally killed every year. That’s 38 every minute.

Leona Lewis first came to prominence in 2006 when she won the third series of the British television series, The X Factor. A multi-platinum selling artist and three time Grammy Award nominee, her most successful single, “Bleeding Love”, reached number one in over thirty countries around the world. She was proclaimed ‘Top New Artist’ by Billboard magazine in 2008. Lewis’s third album, Glassheart, will be released in early 2012, and was preceded by “Collide”, which became her seventh top five hit in the United Kingdom.