Award-winning, multi-platinum singer Mary J. Blige will be performing at a private pre-Grammy event on February 9 2012 to celebrate the partnership of Belvedere, the world’s first super premium vodka, and (RED).
The exclusive performance will be followed by a private party at Bardot, Los Angeles to help raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate HIV and AIDS in Africa.
In winter 2011, BELVEDERE (PRODUCT) RED Special Edition bottle launched to raise proceeds for the Global Fund to fight HIV/AIDS. The (RED) inspired packaging will contain the same unadulterated and naturally smooth Belvedere vodka enthusiasts have always enjoyed. 50% of Belvedere’s profits from the global sale of (BELVEDERE) RED will contribute to the Global Fund.
Mary J Blige said: “I’m delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we’ll be one step closer to an HIV / AIDS free generation in 2015.”
Fans can watch the party build up and Mary J Blige’s performance live via Facebook at approximately 10.45pm (PST). The event will be streamed here.