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As previously reported, Jerry Seinfeld will perform in a benefit concert on June 2 at Madison Square Garden. The highly-anticipated show will be hosted by Alec Baldwin, and accompanied by an online auction to benefit Stand Up For A Cure.

Stand Up For A Cure’s strategy in eradicating lung cancer begins with the development of relationships. By creating meaningful partnerships with people in the entertainment industry, they gain high-profile artists who donate their time and talent. This brings much-needed attention and funding to their cause. By creating meaningful relationships with researchers, this funding is directed to the programs that show the best results and hope for progress in lung cancer research and improved treatments.

The key, Stand Up For A Cure believes, is in public awareness. Lung cancer research is seriously under-funded, in part because public opinion believes that lung cancer is a smoker’s disease, even though 60% of the newly-diagnosed don’t smoke or have never smoked. The use of celebrities on TV, radio, in print and on the Internet helps to bolster awareness, and so do their concerts. Next in line after Seinfeld is Brian Wilson in July, Dave Matthews Band in September, and Andrea Bocelli in the fall.

Seinfeld has performed previously for Stand Up For A Cure, campaigning against the cancer that kills 450 Americans every day. According to the non-profit’s website, a new case of lung cancer is diagnosed every 3 minutes and carries a 5-year survival rate of only 14%.

Tickets are still available through Ticketmaster, with prices ranging from $254.50 to just over $1500 for the Seinfeld VIP Offer. For more information on the Seinfeld VIP Offer, call 212-209-3871, Option #1. To learn more about the upcoming concerts, visit the Stand Up For A Cure website.

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