An all-star cast from the award-winning television series The West Wing reunited for a Funny or Die public service announcement that launched yesterday for Every Body Walk!, an inspiring campaign about the health benefits of walking.
Every Body Walk! aims to get people up and walking – 30 minutes a day, five days a week – to improve overall health and meet adult physical activity recommendations and requirements.
The West Wing cast is no stranger to walking, as the show is noted for creating the “walk-and-talk,” which is the premise for the Every Body Walk! PSA.
The spot features an ensemble cast including Martin Sheen (President Josiah Bartlet); Allison Janney (CJ Cregg); Dule Hill (Charlie Young); Joshua Malina (Will Bailey); Melissa Fitzgerald (Carol Fitzpatrick); and William Duffy (Larry, Congressional Liaison). Several background actors from the show also made an appearance. Filming of the PSA was the first time The West Wing cast has reunited since the show’s final episode in May 2006.
Comedy platform Funny or Die has created PSAs on such topics as consumer protection, budget cuts, piracy, and The Clinton Foundation 10th anniversary. Every Body Walk! is the latest cause to which Funny or Die has lent its talents.
Every Body Walk! offers all the tools needed to start a walking program. A robust hub, www.everybodywalk.org, contains news and resources on walking, health information, walking maps, links to walking groups, inspirational videos, and a personal pledge form designed to motivate walkers. The Every Body Walk! mobile app, a free download from the Apple Store and Android Market, allows users to track the time and distance walked and the calories burned. The Every Body Walk! campaign is fully integrated with social media channels Facebook, Twitter, YouTube, Pinterest and Tumblr.
You can watch the video here.