PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States.

The parties recently kicked-off “Tune in to Giving,” an in-store promotion encouraging fans to help support the Dollar General Literacy Foundation, an organization dedicated to help others improve their lives by taking their first steps toward literacy, a general education diploma or English proficiency.

From now until Aug. 19, 2012, when Dollar General shoppers buy a 10-ounce or larger bag of Lay’s potato chips (any flavor) and a 2-liter Pepsi product (any variety) together, and enter the code from their receipt at www.dollargeneral.com, $1 will be donated (for each valid code entered) to the Dollar General Literacy Foundation. The minimum donation is $50,000, with a maximum donation of $75,000.

In addition, fans who enter their receipt code online will receive a free music download and be entered for the chance to win Dollar General gift cards, Brad Paisley memorabilia and concert tickets to Paisley’s “Virtual Reality World Tour.” The tour kicked-off in January 2012 and has played to nearly one-half million fans so far. Virtual Reality World Tour continues through mid-October.

Paisley will be featured on in-store displays and digital marketing materials to help draw consumer awareness and participation in the program.

The “Tune in to Giving” promotion is sponsored solely by Frito-Lay and is open to legal residents of eligible states. Click here for more information, official rules and methods of entry, including an entry method where no purchase is necessary.

Source: PR Newswire

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