In July, PUMA launched their Project Pink program and announced this year’s spokesperson, Ashley Tisdale. Today, the PSA starring Ashley Tisdale launched on the Web.

Video: PUMA Project Pink featuring Ashley Tisdale

Ashley’s grandmother, a Breast Cancer survivor, attended the shoot and appears in the PSA with her. You can see Ashley tweeting #projectpink with her grandmother, interacting with young soccer players who are involved in the Project Pink program, and also pinning a message for her grandmother to the Project Pink bulletin board.

PUMA’s Project Pink is an initiative which raises money for Breast Cancer. Money is raised through the sale of Project Pink gear (Ashley is wearing a tshirt in the PSA from the collection), as well as from people tweeting #projectpink. Anyone is free to nominate a Breast Cancer charity (small or large) to receive the money, and people are encouraged to vote for the charity which will win the funds raised through the program.

Find out more here.

Please share this page:

comments powered by Disqus

Latest news

Alicia Keys And Ryan Reynolds Attend Star-Studded Angel Ball

Alicia Keys And Ryan Reynolds Attend Star-Studded Angel Ball Oct 22, 2014

Gabrielle's Angel Foundation for Cancer Research presented its annual fundraiser, the Angel Ball, on Monday night at Cipriani Wall Street. More
More news