By Tim Saunders on
The campaign – now in its 58th year – encourages American children to make Halloween count by helping other children around the world.
“I am extremely excited to be this year’s Trick-or-Treat for UNICEF spokesperson,” said Gomez. “I want to help encourage other kids to make a difference in the world and show them that Trick-or-Treat for UNICEF is such a great, fun way to get involved.”
The campaign has raised over $143 million since it was established in 1950, and this year includes door-to-door collection boxes as well as digital fundraising techniques and a college challenge.
“We are thrilled to have Selena be a part of the Trick-or-Treat for UNICEF program this year,” said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. “Young people can relate to Selena, and she is a great role model who we believe will greatly enhance the visibility of the program.”
More information can be found at the UNICEF USA website.
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