By Tim Saunders on
Action stars Jackie Chan and Jet Li's new film The Forbidden Kingdom is set for release on April 18, and the film company behind it has just announced an exciting new initiative with Li’s One Foundation.
China’s Huayi Brothers Film Corporation officially announced their cooperation with the One Foundation at a press conference in Beijing on Wednesday. Wang Zhongjun, Huayi Brothers CEO, has committed a portion of their box office profits for the next decade to the foundation.
“Since the fund’s launch last year, many film companies, directors and actors have offered help to the One Foundation,” said Li, who set up the foundation last April to provide assistance to victims of natural disasters and youth affected by mental illness. “Today, we have set up cooperation with Huayi Brothers. That means more and more celebrity friends will join in to promote the charity campaign.”
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