May 16, 2006 by Steve Purcell
Bono’s AIDS charity (RED) is set to benefit from an arrangement the singer has made in conjunction with Motorola and the UK’s Carphone Warehouse.
Each sale of a £149 handset from Motorola will be met with a £10 contribution to the charity from the electronics giant, and 5% of subsequent call charges will also go directly to the charity.
Bono has helped (RED) build similar partnerships with Gap, American Express, Emporio Armani and Converse.
Source: Digital Spy
Liked this? Get future articles by
0 comments
