John Fulton, host of Animal Planet’s Must Love Cats, makes a pitch for the humane treatment of feral cats in a new public service announcement recorded for the nonprofit Alley Cat Allies, the nation’s largest advocacy group for cats.

Video: Ending Cats' Casanova Days with Trap-Neuter-Return

In the video, Fulton stands by a humane trap containing Frank, a black-and-white “feral” cat, and explains Trap-Neuter-Return, a program where cats are trapped, neutered and vaccinated, and then returned to their original outdoor homes. “Don’t tell Frank, but his Casanova days are over. No more Frank juniors,” Fulton whispers to the camera in a humorous aside.

Alley Cat Allies spearheaded the movement for TNR in the United States in the early 1990s. Today, more than 330 local governments have endorsed or adopted TNR, and more are joining in each week.

“I’m so excited to be working with Alley Cat Allies. They love cats as much as I love cats!” says Fulton. “With this video campaign, we’re teaming up to raise awareness about Trap-Neuter-Return— the humane and effective approach for stray and feral cats. Every year, more and more communities are adopting TNR, thanks to Alley Cat Allies.”

Fulton, who has been featured on America’s Cutest Pet, Cats 101, the Puppy Bowl and the Tonight Show, is a special guest at Alley Cat Allies’ national conference, Architects of Change for Cats, which will be held Nov. 8 to 10 in Arlington, Virginia.

“John Fulton is a true friend of the cats and we are so thrilled by his support for our work,” said Becky Robinson, president and co-founder of Alley Cat Allies. “We are also really excited that he will be speaking at the conference along with a slew of prominent industry experts who have transformed the shelter, pound, and animal control systems.”

The conference will include workshops on topics like successful community models of TNR, partnering with the local veterinarian community on TNR, and transformative shelter and community programs and policies that save cats’ lives.

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