Starting today, IndyCar drivers Alex Tagliani and Scott Dixon, will take their rivalry beyond the track and go online to see who can raise the most money for charity. It’s the Power of 2 – Indy Edition.
Canadian Tagliani, is supporting Anaphylaxis Canada, while Dixon, a New Zealand native, is supporting two groups that focus on young people living with cancer, CanTeen (NZ) and Teens Living with Cancer (US).
Fans are asked to donate to Alex and Scott’s charities as many times as they would like from now until Thursday July 18th. The driver that receives the most donations will be crowed champion of the Power of 2 – Indy Edition. The loser will have to perform an embarrassing public stunt, having to ride a tricycle, in a costume, around the Indiana State Fair.
The Power of 2, a fundraising initiative dedicated to unlocking celebrity power for social good, gives celebrities the opportunity to go beyond the usual gala events and use social media to make a meaningful social impact.
“I’ve joined the Power of 2 competition to raise money for a cause near to me, Anaphylaxis Canada,” said Tagliani. " I can tell you that an anaphylactic reaction is far more frightening than driving a racecar at 400 km/h. Helping kids better manage their allergies and live safely is something I am very passionate about."
The Power of 2 is win-win-win: The charities get a big cheque to support their great work, Scott and Alex have fun conversations with their online community, and fans get an opportunity to engage and support their favourite celebrity and an important social cause, with a chance to win a great prize. Give and share the campaign at www.power-of-2.org. That’s the Power of 2.
“I’ve been a strong supporter and spokesperson for both CanTeen and Teens Living with Cancer for years. Teenagers are often forgotten amidst one of the most difficult stages of their lives – and then add on the difficulties of fighting cancer,” said Dixon. “Teens with cancer need support and the Power of 2 campaign will help draw attention and much needed funds to both groups.”