An avid boater and fisherman, country star Alan Jackson, and celebrated marine wildlife artist Guy Harvey, have collaborated on a message behind the music to raise money and awareness for ocean conservation and research.

Harvey, known for his colorful and highly popular depictions of marine wildlife and support for science and research, has created a colorful logo to commemorate Jackson’s 25th Anniversary Tour, which kicked off this past weekend in southwest Florida. The logo, depicting Jackson in a fishing fighting chair with leaping sport fish, will adorn several Official 25th Anniversary merchandise items including an official Tour T-Shirt which will be sold at each concert date, as well as other 25th Anniversary items that will be available exclusively at www.guyharvey.com.

Alan Jackson and Guy Harvey have agreed to donate back $5 for every item sold to marine conservation through the Guy Harvey Ocean Foundation, a non-profit that advocates sustainable fishing practices, funds inspired scientific research and supports innovation educational programs. Last year, Harvey’s foundation distributed approximately $1 million to more than 60 organizations involved in research and education.

“We are honored to work with Alan, who as a responsible fisherman, clearly understands and supports our mission to conserve our marine environment and resources for future generations,” said Harvey, who has a Ph.D in Fisheries Biology.

Jackson, who has sold over 60 million records worldwide, registering 50 Top 10 hits and 35 Number One hits, got into offshore fishing 25 years ago.

“I’ve fished everywhere most people do, including the Bahamas, off Florida in the Keys, Mexico and the Virgin Islands,” the Grammy Award winning singer, songwriter and musician told The Boot.

Jackson’s 25th Anniversary Tour is an extension of the already year-long 25th anniversary celebration. KEEPIN’ IT COUNTRY TOUR will make stops over the coming months in Los Angeles, San Diego, Dallas, Phoenix and Nashville, to name a few, wrapping for the spring with a show at the famed Red Rocks Amphitheater in Denver (Morrison), CO on May 17, 2015. For tour dates go to www.alanjackson.com.

Harvey is also popular with country fans having attended several regional concerts for guest appearances to spread his message, and has created an interactive Conservation Village, which has served as the centerpiece for Fort Lauderdale, Florida’s Tortuga Music Festival, which promotes ocean conservation.

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