Loton, Corp’s LiveXLive subsidiary has partnered with music festival Rock in Rio to broadcast Amazonia LIVE, the first-ever floating concert event taking place on August 27, 2016 from the Amazon Rainforest’s Rio Negro.
This event was created in an effort to raise awareness for rainforest preservation and to encourage the reforestation of damaged areas.
Rock in Rio has already committed to planting one million trees in the Amazon Rainforest, and they hope that the launch of this campaign will engage a wider audience and raise that number to three million through direct donations.
The unprecedented floating concert plays a strategic role in broadening the message of preserving the rainforest. By partnering with LiveXLive, Amazonia LIVE is turning into a global calling, reaching millions of consumers worldwide.
Legendary performer Placido Domingo and Brazilian sensation Ivete Sangalo will come together as the headlining acts to perform on a leaf-shaped floating barge for an audience of 200 notable attendees.
“We are thrilled to partner with Rock in Rio for this historic concert event,” said Robert Ellin, LiveXLive Founder and Chairman. “Since launching in May 2016, LiveXLive has developed into a premium live music streaming network with a large global audience reach, and we feel honored to be involved in this movement to preserve one of the earth’s most precious resources, the Amazon Rainforest,” he continued.
An expert cinematography and production team, working with drones and 360 cameras, will capture footage for the live broadcast to include full-length performances, exclusive behind the scenes footage, artist interviews and more.
“In addition to planting over one million trees along River Xingu with our Amazonia LIVE concert, we also plan to support surrounding villages through various other social initiatives,” said Luis Justo, CEO of Rock In Rio. “With LiveXLive’s expansive global reach, this event will not only inspire people around the world to take action, but also reinforce our mission to unite people using music as a common language,” he continued.
LiveXLive and Rock in Rio will collaborate with various marketing partners to raise awareness for the live event and encourage the global audience to donate toward the reforestation efforts of the Amazon. This collaboration to support rainforest preservation is the first of many charitable initiatives LiveXLive will be announcing in coming months.
During the concert, LiveXLive will also have a production team on-site to capture footage for an upcoming documentary with a goal of raising awareness for the cause and showing viewers how music plays an integral role in the promotion and success of these movements.