Phillips Distilling Company has joined forces with Grammy-nominated, country music star Lee Brice to promote UV Vodka’s Salute to Heroes, a program designed to support veterans and their spouses across the United States in search of meaningful employment.
Following the success of the 2015 program, UV Vodka has doubled its efforts and financial support to drive awareness for this important cause.
The partnership with Brice includes social media endorsements from the singer and a sweepstakes, with a variety of prizes, from now until August 31. UV Vodka is inviting fans to share a photo with the #SalutetoHeroes for a chance to win Lee Brice branded merchandise and apparel on a weekly basis, and one grand prize, which includes an all-expenses paid trip and tickets to a Lee Brice concert in any city on his current tour schedule.
“We are thrilled to partner with Lee Brice for this year’s Salute to Heroes program as he is an amazing artist who is as passionate as we are about supporting our veterans,” said Scott Meek, VP Marketing for Phillips Distilling Company. “We invite and encourage our consumers and distribution partners to join us in recognizing the honorable contributions our nation’s service members and their spouses have made, and to support our efforts in helping vets find good jobs.”
Enhanced with a strong online and social media marketing strategy, the “Salute to Heroes” campaign garnered more than 1,400 social media posts in its inaugural year, using #SalutetoHeroes, which resulted in more than 3.2 million impressions. UV Vodka aims to increase consumers’ participation in this year’s campaign and has doubled its donation to the cause.
“I’m honored to partner with UV Vodka to support veterans and their families who may be struggling to find employment after serving our country,” said Brice. “Veterans sacrifice so much for our country. For their service and sacrifice, I think it’s important to support them as much as we can. I look forward to working with UV Vodka to raise awareness and increase support for this important cause.”
To learn more about the program and how to share your own salute with the #SalutetoHeroes hashtag please visit www.uvvodka.com.