The plight of Africa’s elephants has attracted the support of actresses Gemma Atkinson and Lucy Pinder to a new campaign being run by UK charity the David Shepherd Wildlife Foundation.

Gemma Atkinson lends her support for Fading Giants
Gemma Atkinson lends her support for Fading Giants

Established by wildlife artist and conservationist David Shepherd CBE, art is a cornerstone of the charity’s fundraising to protect endangered wildlife and the ‘Fading Giant’ campaign is no exception.

Beautiful artwork from Italian artist Stefano Zagaglia adorns a capsule clothing collection of t-shirts, hoodies and sweatshirts that give all profit from sales to support the rescue and rehabilitation of orphaned elephants and park protection programmes in Uganda and Zambia.

Lucy Pinder lends her support for Fading Giants
Lucy Pinder lends her support for Fading Giants

Recognising the plight of Africa’s elephants with an estimated 35,000 killed each year for their ivory, Gemma and Lucy, who also support the charity’s TigerTime campaign, were delighted to help.

The campaign runs until December 3 with all items dispatched in time for Christmas. To buy your ‘Fading Giant’ clothing, click here.

For more information about the elephant projects the campaign supports, click here.

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